Tag Archives: conversions
In this blog, I’d like to address one of the hottest topics in the industry – mobile email. I’ll start by reviewing the penetration rates in the region and show you why it is important for you to address this point (part 1). We’ll continue from there to user behavior (part 2), and finally I’ll provide tips that will help you improve your strategy (part 3). More >>
This post will cover automation and conversions, while providing five easy steps, that if deployed, will make your lives (if you are managing email campaigns) easier. More >>
In the first part of this post, I provided advice on helping increase conversions and ROI through email marketing. I looked at welcome messages, segmentation, content automation, testing and reminders programs.
In the second part of this post, I’ll look at recapturing cart abandoners, cross selling, re-engagement, social sharing and reactivation to help engage your subscribers and increase ROI. More >>
Email marketing is one of the most popular forms of marketing as marketers seek ways of targeting their customers through a low cost method that is highly measureable. Gaining the best ROI possible from email marketing isn’t as simple as sending out an email and hoping for results. There are a number of ways to further engage your recipients and leverage your email marketing tools to increase your conversions. More >>