Tag Archives: conversions
In this blog, I’d like to address one of the hottest topics in the industry – mobile email. I’ll start by reviewing the penetration rates in the region and show you why it is important for you to address this point (part 1). We’ll continue from there to user behavior (part 2), and finally I’ll provide tips that will help you improve your strategy (part 3). More >>
In the first part of this post, I provided advice on helping increase conversions and ROI through email marketing. I looked at welcome messages, segmentation, content automation, testing and reminders programs.
In the second part of this post, I’ll look at recapturing cart abandoners, cross selling, re-engagement, social sharing and reactivation to help engage your subscribers and increase ROI. More >>
