Broadcast

emarsys Broadcast is a unique email sending platform built for virtually unlimited scalability and performance.

Perfect for senders who wish to keep data on their side and perform their own segmentation. Broadcast operates from a unique plug-and-play principle and integrates seamlessly with any of the existing in-house data systems: CRM, Content Management, Campaign Management, Web Analytics, ERP and others. As such, Broadcast allows you to create, test, send and analyse individualised, fully dynamic emails and frees you from the need to maintain multiple recipient databases.

Unique Capabilities

• Performance
  emarsys Broadcast handles large amounts of data in record time:
  • Import of 10 million contacts in 4 minutes
  • Sending of up to 10 million personalised emails per hour
  • Analysis of responses in real time, from open, bounces, click-through and unsubscribe rates to conversion and ROI tracking and trends analysis.
• Plug-and-play principle
  emarsys Broadcast plugs into your existing CRM or database applications. It frees you from the need to synchronise and maintain multiple databases and allows you to keep existing business processes in place.
• Scalability
  Broadcast is designed to hold virtually unlimited list sizes. It easily handles real-life deployment of campaigns with more than 100 million recipients.
• Deliverability
  We are able to achieve the best deliverability rates in the industry through direct relations with ISPs, whitelisting, multiple monitoring alarm systems and anti-spam features within the application.
• Security
  Security of our customers’ data is our top priority and we deploy the most advanced mechanisms to ensure the security of your data, the application and the hosting environment.
• Worldwide application
  With emarsys Broadcast you can send email campaigns globally in 37 languages. In addition, you can manage the campaign launch time, selecting the appropriate regional time zone for each.

Feature Highlights

• Dynamic content
  With emarsys Broadcast you can send truly dynamic and individualised campaigns with real life examples containing unlimited database fields and content conditions in a single message.
• Automated split run testing
  Broadcast lets you ensure you always achieve the best results by allowing you to test various elements of your campaign – subject and From lines, template layout, creative and content – prior to launch and send the winning version automatically.
• Regional time zone messages
  Our platform allows you to launch your campaign at a named time and in a regional time zone that is optimal for your customers.
• Flexible user rights management
  emarsys Broadcast enables you to create an unlimited number of customised roles with a comprehensive list of corresponding values for as many users within your company as needed.
• Campaign sign-off and approval
  With Broadcast you can automatically send your ready-to-launch campaign for content and creative sign-off to a designated approver/s – as many as necessary.
• API
  emarsys Broadcast industry leading API allows you to achieve full content automation, campaign creation and database synchronisation remotely.