AI-Powered Digital Ads
Personalize advertising across display, search, and social
Use customer data to engage with contacts in real-time using automated, AI-driven digital advertising campaigns.
Unleash the power of customer data for search, display, and social advertising
Marketers face increasing pressure to drive more sales with less spend — all with fewer tracking and retargeting capabilities. SAP Emarsys unlocks your first-party customer data, helping you to segment key customers, create valuable lookalike audiences, and target the right customers with the right content during the right stage of their journey.
Use customer data to refine segments
Create audiences based on contact behavior
Integrate advertising into your cross-channel mix
See the revenue impact of advertising campaigns
Integrate seamlessly with leading digital advertising platforms
Connect SAP Emarsys with Facebook, Instagram, Messenger, Google, TikTok, LinkedIn and Criteo to create valuable custom and lookalike audiences. Target customers who have engaged with content or visited your site with automated digital advertising campaigns.
Increase conversions with hyper-personalized advertising
Use SAP Emarsys’ sophisticated segmentation to create specific micro-segments based on first-party data insights. Deliver ads with highly personalized content tailored to customer lifecycle stage, email responses, purchase and browsing history, and more, that can be integrated into omnichannel automation flows.
Acquire more valuable leads with lookalike audiences
Find new, high-value customers that share the preferences, browsing habits, and purchase history of your most valuable customers. Create lookalike audiences in ad networks from source segments based on mobile, web, or email behavior, as well as customer lifecycle data and predicted behavior.
Explore SAP Emarsys features, use cases + more
Extend the reach of existing campaigns
Scale the impact of your advertising by connecting existing campaigns with your cross-channel mix. Connect your ads channels to web, mobile, direct mail, and more, and offer a clear, concise 1:1 personalized cross-channel journey.
Optimize media spend with dynamic audience journeys
Maximize ROI and eliminate wasted spend by delivering ads to the right audiences at the right time. Orchestrate digital ads within omnichannel journeys and dynamically add or suppress contacts from ad campaign audiences based on their interests, behaviors or purchases.
Measure digital ad performance and impact
Your Digital Ads dashboard allows you to see both campaign performance and revenue metrics at a glance. Everything from impressions to clicks to conversions is broken down by channel, as are revenue metrics such as Return on Ad Spend and Revenue vs Cost, so you’re never more than a click away from seeing the impact of your digital ad campaigns.
Hear it from our customers
Customer stories
Serving personalized content with real-time triggers across devices, channels, and apps
Hear their storyLearn more about how Digital Ads fits into our wider customer engagement platform
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AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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Frequently Asked Questions
Yes, digital ad integrations are easy to set up and manage. With SAP Emarsys, use the guided flow to connect your existing ad accounts across search, social and display networks. Audience creation, automation, and reporting are handled directly within SAP Emarsys, while media costs and campaign creation are managed directly with the ad networks.
You can create up to 100 audiences per SAP Emarsys account, each containing up to 20 million contacts. If needed, additional audience capacity can be requested from SAP Emarsys Support. Find out more here
Yes. Digital Ads enables customer retention by targeting inactive or unresponsive email contacts via display, search, and social ads with tailored content and offers that drive winback and loyalty. This expands reach beyond email inboxes, engaging customers wherever they spend time online.
Lookalike audiences are generated by ad networks based on characteristics of your source segments. SAP Emarsys sends hashed identifiers, and the networks build audiences resembling your best customers, helping you acquire high-value leads efficiently.
SAP Emarsys uses cryptographic hashes to securely encrypt contact identifiers when transferring t ad networks. Personal data is never exposed to the networks from SAP Emarsys and vice-versa, ensuring compliance with data privacy regulations and maintaining customer trust.
Absolutely. SAP Emarsys provides detailed campaign performance metrics, including impressions, clicks, conversions, revenue, Return on Ad Spend (ROAS), and Revenue vs. Cost, all accessible through your Digital Ads dashboard.