THE CUSTOMER ENGAGEMENT BLOG
BEYOND THE INBOX

The Emarsys blog – covering all things related to omnichannel marketing, analytics and much more.

There is No B2B or B2C Anymore: It’s Human to Human #h2h

Posted on 14/04/15 / Blog / 3 min. reading time

Daniel Hagos Client Solutions Manager Emarsys There is No B2B or B2C Anymore: It’s Human to Human   “As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using …
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Recover Revenue by Matching User IDs with Email Addresses

Posted on 31/03/15 / Blog / 3 min. reading time

Ofri Cohen General Manager, China Emarsys     Recover Revenue by Matching User IDs with Email Addresses Multichannel consumers are the number one priority of most modern retailers. To survive, marketers must step up and identify their customers at each media channel and at every brand touchpoint. “40% of shoppers consult three or more channels before making …
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Next Generation Email: What To Expect

Posted on 18/02/15 / Blog / 3 min. reading time

Lauri Kurki Product Manager Emarsys   Next Generation Email: What To Expect We’ve all heard the inflammatory phrase “email is dead” and I’m sure you don’t need me to refute this absurd claim, but I still see posts surmising that social media, group collaboration software and other alternatives will lead to a significant decrease in the …
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We Know What You Bought Last Summer (And That Shouldn’t Worry You!)

Posted on 6/02/15 / Blog / 5 min. reading time

Jacqueline Woerner Social Media Manager Emarsys   We Know What You Bought Last Summer (And That Shouldn’t Worry You!) You know the feeling: a sudden alertness for your environment, a sharpened mind and a startling sensation of being watched by someone – not necessarily a pleasant feeling. It has happened to all of us, on …
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A Customer Is For Life, Not Just For Christmas – Stuart Barker

Posted on 17/12/14 / Christmas / 2 min. reading time

A customer is for life, not just for Christmas   Ecommerce and retail organizations looking to have a successful festive season need to invest time into careful planning and brilliant execution. Festivals and holiday seasons create valuable revenue spikes, but turning this once-a-year boom into long-term sustainable revenue means planning ahead not only for Christmas …
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Which metrics make you a smart marketer?

Posted on 16/12/14 / Blog / 3 min. reading time

Omer Sharon VP Product Management  Emarsys     Which metrics make you a smart marketer? Over the past 13 years we’ve worked closely with some of the top ecommerce companies around the world, and it’s safe to say we’ve learnt a lot. Marketing is no longer an art, it’s a science; measuring performance against KPIs …
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Digital Trends for 2015

Posted on 16/12/14 / Abandoned Shopping Carts / 3 min. reading time

Ohad Hecht COO Emarsys     Digital Trends for 2015 Online-to-offline (O2O), user experience, and big data are some of the buzzwords we can expect to see going into 2015. Now is the time of the year when we want to switch to a lower gear, relax a little, spend some time with the family, …
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The 7 Social Media Trends Dominating 2015

Posted on 5/12/14 / Blog / 4 min. reading time

Jacqueline Woerner Social Media Manager Emarsys     The 7 Social Media Trends Dominating 2015 130 stats about the 7 social media trends dominating 2015 from Emarsys   If we had only two or three big social networks out there, the jobs of marketers and social media managers would be a good deal easier. But …
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How We Doubled Our YouTube Views (For Free!)

Posted on 5/12/14 / Blog / 3 min. reading time

Luella Ben Aziza Director of Content and Research Emarsys How We Doubled Our YouTube Views (For Free!) As you may have seen, at Emarsys we have increased our video production recently. We were feeling pretty good about getting our videos off the ground and showcasing them proudly on our website, but a dive into our YouTube channel data revealed …
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‘The Paradox of Choice’ and the Digital Solution

Posted on 4/12/14 / Blog / 4 min. reading time

Ofri Cohen General Manger, China Emarsys ‘The Paradox of Choice’ and the Digital Solution Barry Schwartz, author of ‘the paradox of choice’, claims that too much freedom of choice doesn’t necessarily lead to a better way of life. He argues that having too much freedom of choice can actually be more constrictive. This is an …
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The 7 Social Media Trends Dominating 2015

Posted on 25/11/14 / Blog / 4 min. reading time

Jacqueline Woerner Social Media Manager Emarsys     The 7 Social Media Trends Dominating 2015 130 stats about the 7 social media trends dominating 2015 from Emarsys   If we had only two or three big social networks out there, the jobs of marketers and social media managers would be a good deal easier. But …
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Marketing Automation Using Big Data – Have You Got What It Takes?

Posted on 12/11/14 / Abandoned Shopping Carts / 3 min. reading time

Lauri Kurki Product Manager Emarsys   Marketing Automation Using Big Data – Have You Got What It Takes? In my last blog, I listed the essential requirements necessary to get started with marketing automation. In case you missed it (and I can’t imagine what would be more important), here’s a brief recap of what we discussed: …
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Follow But Don’t Frighten: 4 Ways To Influence Customers Without Being A Villain

Posted on 3/11/14 / Active Customers / 3 min. reading time

Octavian Filimon Account Manager Emarsys Austria   Follow But Don’t Frighten: 4 Ways To Influence Customers Without Being A Villain Halloween isn’t just about ghosts, witches and horror stories. It’s also the time when you finally accept that summer is just a warm memory and the nights will soon start drawing in. I’m sure we’ve …
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How To Get From Big Data To Customer Loyalty

Posted on 28/10/14 / Behavioural Targeting / 3 min. reading time

Saima Alibhai Director of Solutions Emarsys       GETTING FROM BIG DATA TO CUSTOMER LOYALTY Despite your individuality, and the huge pool of information that we all implicitly and explicitly share with brands, chances are the retailers you’re loyal to, treat you like every other customer. The problem is, most medium and large retailers are …
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Marketing Automation: The Essentials For 2015

Posted on 15/10/14 / Customer Engagement / 4 min. reading time

Lauri Kurki Product Manager Emarsys Marketing Automation: The Essentials for 2015 For b2b companies, marketing automation is no longer just a fancy buzzword, it’s a necessity. If you’re failing to turn marketing qualified leads into sales qualified leads, and too many of these unqualified leads are getting through to sales, it’s time to look at your …
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Ello: The Tale Of A Bold Rebel & The Quest For Digital Utopianism

Posted on 8/10/14 / Blog / 3 min. reading time

Jacqueline Wörner Social Media Manager Emarsys   Ello against the world: the tale of a bold rebel and the quest for digital utopianism Once upon a time, the biggest, most successful social network in the whole entire world had 1.3 billion monthly active users. Its founders lived very happy lives, until one day a much …
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3 Brands Using On & Offline Data To Enrich The Customer Experience

Posted on 16/09/14 / Behavioural Targeting / 3 min. reading time

Hesham El Nashar Head of Technical Services and Specialists Emarsys 3 Brands Using On & Offline Data To Enrich The Customer Experience For the past decade, traditional High Street brands have busied themselves attempting to conquer the digital world. Meanwhile, ecommerce-only brands are becoming increasingly likely to open physical stores to facilitate their growth. One …
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3 Automated Emails Proven To Boost Conversions

Posted on 10/09/14 / Behavioural Targeting / 5 min. reading time

Burcu Topaloglu Account Manager Emarsys Turkey     3 Automated Emails Proven To Boost Conversions If you’re taking email marketing seriously the chances are you’re already tracking and analyzing your recipients’ email behavior. Are they responsive? Do they convert? When do they unsubscribe? Where are they when they open the email? These kinds of metrics …
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How To Create A Personalized Experience Across The Customer Journey

Posted on 29/08/14 / Blog / 3 min. reading time

Daniel Hagos Client Solutions Manager Emarsys   How To Create A Personalized Experience Across The Customer Journey My colleague, Ohad Hecht, recently wrote a great blog where he detailed the perfect recipe to achieving Digital Hugging. “What’s this?” I hear you say. Well, it’s the innovative idea of “surrounding your clients with love across core …
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Can Foreign Brands Break Through The ‘Great Wall’ of China?

Posted on 1/08/14 / Blog / 5 min. reading time

Ofri Cohen General Manager, China Emarsys   Can Foreign Brands Break Through The ‘Great Wall’ of China? During the last few months I have come across more than a few articles and seminars covering the challenges foreign brands are faced with once they step into the Chinese market. The web is full of interesting successful …
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