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Customer Engagement Blog

Beyond the Inbox

The Emarsys blog - covering all things related to email marketing, digital marketing, social media and Emarsys.

Marketing Automation: The Essentials for 2015 – Lauri Kurki

Posted on 15/10/14

Lauri Kurki Product Manager Emarsys Marketing Automation: The Essentials for 2015 For b2b companies, marketing automation is no longer just a fancy buzzword, it’s a necessity. If you’re failing to turn marketing qualified leads into sales qualified leads, and too many of these unqualified leads are getting through to sales, it’s time to look at your … More>>

Ello against the world: the tale of a bold rebel and the quest for digital utopianism

Posted on 8/10/14

Jacqueline Wörner Social Media Manager Emarsys   Ello against the world: the tale of a bold rebel and the quest for digital utopianism Once upon a time, the biggest, most successful social network in the whole entire world had 1.3 billion monthly active users. Its founders lived very happy lives, until one day a much … More>>

Three great examples of brands using offline and online data to enrich the consumer experience- Hesham El Nashar

Posted on 16/09/14

Hesham El Nashar Head of Technical Services and Specialists Emarsys Three great examples of brands using offline and online data to enrich the consumer experience For the past decade, traditional High Street brands have busied themselves attempting to conquer the digital world. Meanwhile, ecommerce-only brands are becoming increasingly likely to open physical stores to facilitate … More>>

3 simple automated campaigns proven to increase conversion rates- Burcu Topaloglucu

Posted on 10/09/14

Burcu Topaloglu Account Manager Emarsys Turkey     3 simple automated campaigns proven to increase conversion rates If you’re taking email marketing seriously the chances are you’re already tracking and analyzing your recipients’ email behavior. Are they responsive? Do they convert? When do they unsubscribe? Where are they when they open the email? These kinds … More>>

Creating a personalized experience across the digital customer journey- Daniel Hagos

Posted on 29/08/14

Daniel Hagos Client Solutions Manager Emarsys   Creating a personalized experience across the digital customer journey My colleague, Ohad Hecht, recently wrote a great blog where he detailed the perfect recipe to achieving Digital Hugging. “What’s this?” I hear you say. Well, it’s the innovative idea of “surrounding your clients with love across core channels … More>>

Can foreign brands break through the ‘Great Wall’ of China? – Ofri Cohen

Posted on 1/08/14

Ofri Cohen General Manager, China Emarsys   Can foreign brands break through the ‘Great Wall’ of China? During the last few months I have come across more than a few articles and seminars covering the challenges foreign brands are faced with once they step into the Chinese market. The web is full of interesting successful … More>>

3 strategic goals to digital marketing – Ohad Hecht

Posted on 31/07/14

Ohad Hecht COO Emarsys   3 strategic goals to digital marketing Several years ago when I was attending business school, my marketing professor tried to convince us that sales is sales and marketing is marketing. Both are different he argued! But are they? Being a marketer, I knew something was fishy in what he said. … More>>

Guest post: Personalisation, personalisation, personalisation

Posted on 24/07/14

  Andreas Andreou Commercial Director Quidco   Personalisation, personalisation, personalisation Andreas Andreou, Commercial Director at Quidco, explains why brands cannot afford to not jump on the personalisation bandwagon. I recently attended the British Retail Consortium (BRC) Retail Symposium. Initially I was hesitant as other recent industry events haven’t been very productive but in this case … More>>

Digital (bear) Hugging – Ohad Hecht

Posted on 24/07/14

Ohad Hecht COO Emarsys   Digital (bear) Hugging In my latest column I reviewed Indonesia’s potential to turn into a regional ecommerce powerhouse. Following a very successful first ClickZ live conference in Jakarta last month, and after talking with many local players, it looks like we are still on the road to far far away- the business … More>>

The reality of a ‘Single Customer View’- Alex Timlin

Posted on 7/07/14

Alex Timlin Sales Director – UK and International Emarsys     The reality of a  ‘Single Customer View’ After working in the internet marketing space for over a decade, integration has become a dirty word for me. We are still talking about it being a challenge, but it doesn’t have to be as big a … More>>

You’ve left something valuable in your abandoned shopping cart – Lorna Crowley

Posted on 12/06/14

Lorna Crowley Marketing and Research Manager Emarsys   You’ve left something valuable in your abandoned shopping cart… “68% of all e-commerce visitors abandon their shopping cart” (Baymard Institute). Q: How do you win back lost revenue? A: Automate your shopping cart abandonment emails. Abandoned shopping carts are a huge problem for ecommerce companies, with Ecommerce … More>>

eCommerce companies mature into the digital age – Josie Scotchmer

Posted on 30/05/14

Josie Scotchmer Marketing Manager Emarsys London   eCommerce companies mature into the digital age Following the announcement of a well-known eCommerce company partnering with a certain digital engagement company (which I shall not shamelessly plug, #Emarsys), I began thinking about how many eCommerce companies are actually aligning their on- and offline marketing strategies to provide … More>>

The Three Pillars of Content Personalization – Ofri Cohen

Posted on 20/05/14

Ofri Cohen General Manager, China Emarsys   The Three Pillars of Content Personalization I have recently spent some time browsing Chinese online shops. I wanted to learn more about the way they were trying to keep me on their website and drive me to complete a purchase. As you may guess, some did a much … More>>

Deliverability in China: debunking the myths – Ofri Cohen

Posted on 12/05/14

Ofri Cohen General Manager Emarsys Beijing   Deliverability In China: Debunking The Myths One of my best professors at the university once said: “The sound that I like the most is the sound of a myth being broken” Myth, according to The Oxford English Dictionary, is “a widely held but false belief or idea”. In … More>>

How to seize the potential of the customer lifecycle – Richard Boyer

Posted on 24/04/14

Richard Boyer Product Management Emarsys       How to seize the potential of the customer lifecycle – Richard Boyer The key to successful relationship marketing lies in regular delivery of relevant content, no matter where the customer is within the lifecycle. In other words, you need to keep your company and products in a customer’s consciousness, … More>>

Digital Indonesia: the rising star – Ohad Hecht

Posted on 19/03/14

Ohad Hecht Regional Director – APAC Emarsys     Digital Indonesia: the rising star Whenever I think about Indonesia’s development into a digital economy I am always reminded of that scene from the movie Shrek 2, when they’re on the way to the kingdom of Far, Far Away. The Donkey keeps asking: ‘are we there … More>>

The 7 Social Media Trends Dominating 2014/2015 – Jacqueline Woerner

Posted on 27/02/14

Jacqueline Woerner Social Media Manager Emarsys  The 7 Social Media Trends Dominating 2014/2015 Five years ago, there was no Vine, Instagram or Snapchat. There wasn’t even Pinterest. In fact, in 2009 Facebook had just created the “Like” Button and MySpace was still the second most popular social network. Since then, social media has come a long … More>>

Gmail introduces ‘unsubscribe’ link to every marketing email – Mohammed Zaman

Posted on 26/02/14

Mohammed Zaman Deliverabilty Emarsys   Gmail introduces ‘unsubscribe’ link to every marketing email   You may already have noticed the new feature appearing in some inboxes but this week: Gmail is set to roll out clearly marked ‘unsubscribe’ links at the top of all marketing emails. Here’s what it looks like:   ISPs are continuously … More>>

Email design tactics that seduce readers – Luella Ben Aziza

Posted on 17/02/14

Are your email campaigns delivering reminiscing results? here’s how to design campaigns your customers will fall in love with.

How to stay compliant with data law – Sebastiaan de Vos

Posted on 4/02/14

People ask me why I keep going on about registration compliance. It’s not as if people really complain very often….

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Marketing Automation: The Essentials for 2015 – Lauri Kurki

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