Our blog on all things email, digital marketing, social media and emarsys.
Email deliverability can be a complex issue that involves a multitude of different factors. Success in this field requires changing one’s perspective – instead of seeing only the sender’s side, one must also consider the recipient’s view. More >>
Have you ever wondered what an ecommerce checkout would look like in real life? Would you keep going to your local shop if you had to answer 15 questions at the till before you can actually leave with your products? More >>
As I opened my inbox earlier today and saw 367 emails, I once again thought about what made me open certain emails before others, and why there were some I deleted straight away. I know that I always look at the subject line first as a habit, before I even see who or where the email comes from. More >>
In this day and age where all we do is move forward, it’s hard to believe that the HTML code used in email is still in the dark-ages. As a designer or developer of HTML emails it’s hard to comprehend that it’s important to often take a step back to create something which will work correctly every time. More >>
As our American friends are sitting down to their Thanksgiving turkey dinners today, I started thinking about the past and present of email marketing and what email marketers should be thankful for this year…. More >>
Following our consumer shopping research and the trends we’re seeing from consumers, we’ve outlined some practical tips and advice for email marketers on the run up to the festive season.
Leveraging knowledge from the industry and your own organisation, you will be able to make 2011 the best festive period yet. More >>
As Christmas 2011 fast approaches, how and when are consumers shopping this festive season?
The clocks have changed, the high street window displays are bursting with red and gold…and my inbox is filling up with promotional offers – it’s that time of year again, Christmas is just around the corner! With every festive season especially in recent years, I’ve got increasingly savvy with my Christmas shopping; where to get the best deals, how to avoid the Oxford Street crowds and who can save me time & money – how about you?
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As the Group Buying industry has gone from strength to strength, how should these organisations be leveraging email marketing to their advantage? More >>
As Social, Casual and MMO gaming continues to grow, we are looking at ways direct communications can help publishers stay ahead of the game with their users. More >>
As I was getting ready to roll out the first emarsys blog, one thought was sitting in my mind: challenge. Challenge to stand out from the clutter of messages and get through to the readers on the receiving end with stuff that will make them want to come back for more. More >>
