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Customer Engagement Blog

Beyond the Inbox

The Emarsys blog - covering all things related to email marketing, digital marketing, social media and Emarsys.

A customer is for life, not just for Christmas – Stuart Barker

Posted on 17/12/14

Stuart Barker Country Manager, Hong Kong Emarsys   A customer is for life, not just for Christmas   Ecommerce and retail organizations looking to have a successful festive season need to invest time into careful planning and brilliant execution. Festivals and holiday seasons create valuable revenue spikes, but turning this once-a-year boom into long-term sustainable … More>>

Which metrics make you a smart marketer?

Posted on 16/12/14

Omer Sharon VP Product Management  Emarsys     Which metrics make you a smart marketer? Over the past 13 years we’ve worked closely with some of the top ecommerce companies around the world, and it’s safe to say we’ve learnt a lot. Marketing is no longer an art, it’s a science; measuring performance against KPIs … More>>

Digital Trends for 2015

Posted on 16/12/14

Ohad Hecht COO Emarsys     Digital Trends for 2015 Online-to-offline (O2O), user experience, and big data are some of the buzzwords we can expect to see going into 2015. Now is the time of the year when we want to switch to a lower gear, relax a little, spend some time with the family, … More>>

How We Doubled Our YouTube Views (For Free!)

Posted on 5/12/14

Luella Ben Aziza Director of Content and Research Emarsys How We Doubled Our YouTube Views (For Free!) As you may have seen, at Emarsys we have increased our video production recently. We were feeling pretty good about getting our videos off the ground and showcasing them proudly on our website, but a dive into our YouTube channel data revealed … More>>

‘The Paradox of Choice’ and the Digital Solution

Posted on 4/12/14

Ofri Cohen General Manger, China Emarsys ‘The Paradox of Choice’ and the Digital Solution Barry Schwartz, author of ‘the paradox of choice’, claims that too much freedom of choice doesn’t necessarily lead to a better way of life. He argues that having too much freedom of choice can actually be more constrictive. This is an … More>>

The 7 Social Media Trends Dominating 2015

Posted on 25/11/14

Jacqueline Woerner Social Media Manager Emarsys     The 7 Social Media Trends Dominating 2015 130 stats about the 7 social media trends dominating 2015 from Emarsys   If we had only two or three big social networks out there, the jobs of marketers and social media managers would be a good deal easier. But … More>>

Marketing Automation Using Big Data – Have You Got What It Takes?

Posted on 12/11/14

Lauri Kurki Product Manager Emarsys   Marketing Automation Using Big Data – Have You Got What It Takes? In my last blog, I listed the essential requirements necessary to get started with marketing automation. In case you missed it (and I can’t imagine what would be more important), here’s a brief recap of what we discussed: … More>>

Follow But Don’t Frighten: 4 Ways To Influence Customers Without Being A Villain

Posted on 3/11/14

Octavian Filimon Account Manager Emarsys Austria   Follow But Don’t Frighten: 4 Ways To Influence Customers Without Being A Villain Halloween isn’t just about ghosts, witches and horror stories. It’s also the time when you finally accept that summer is just a warm memory and the nights will soon start drawing in. I’m sure we’ve … More>>

How To Get From Big Data To Customer Loyalty

Posted on 28/10/14

Saima Alibhai Director of Solutions Emarsys       GETTING FROM BIG DATA TO CUSTOMER LOYALTY Despite your individuality, and the huge pool of information that we all implicitly and explicitly share with brands, chances are the retailers you’re loyal to, treat you like every other customer. The problem is, most medium and large retailers are … More>>

Marketing Automation: The Essentials For 2015

Posted on 15/10/14

Lauri Kurki Product Manager Emarsys Marketing Automation: The Essentials for 2015 For b2b companies, marketing automation is no longer just a fancy buzzword, it’s a necessity. If you’re failing to turn marketing qualified leads into sales qualified leads, and too many of these unqualified leads are getting through to sales, it’s time to look at your … More>>

Ello: The Tale Of A Bold Rebel & The Quest For Digital Utopianism

Posted on 8/10/14

Jacqueline Wörner Social Media Manager Emarsys   Ello against the world: the tale of a bold rebel and the quest for digital utopianism Once upon a time, the biggest, most successful social network in the whole entire world had 1.3 billion monthly active users. Its founders lived very happy lives, until one day a much … More>>

3 Brands Using On & Offline Data To Enrich The Customer Experience

Posted on 16/09/14

Hesham El Nashar Head of Technical Services and Specialists Emarsys 3 Brands Using On & Offline Data To Enrich The Customer Experience For the past decade, traditional High Street brands have busied themselves attempting to conquer the digital world. Meanwhile, ecommerce-only brands are becoming increasingly likely to open physical stores to facilitate their growth. One … More>>

3 Automated Emails Proven To Boost Conversions

Posted on 10/09/14

Burcu Topaloglu Account Manager Emarsys Turkey     3 Automated Emails Proven To Boost Conversions If you’re taking email marketing seriously the chances are you’re already tracking and analyzing your recipients’ email behavior. Are they responsive? Do they convert? When do they unsubscribe? Where are they when they open the email? These kinds of metrics … More>>

How To Create A Personalized Experience Across The Customer Journey

Posted on 29/08/14

Daniel Hagos Client Solutions Manager Emarsys   How To Create A Personalized Experience Across The Customer Journey My colleague, Ohad Hecht, recently wrote a great blog where he detailed the perfect recipe to achieving Digital Hugging. “What’s this?” I hear you say. Well, it’s the innovative idea of “surrounding your clients with love across core … More>>

Can Foreign Brands Break Through The ‘Great Wall’ of China?

Posted on 1/08/14

Ofri Cohen General Manager, China Emarsys   Can Foreign Brands Break Through The ‘Great Wall’ of China? During the last few months I have come across more than a few articles and seminars covering the challenges foreign brands are faced with once they step into the Chinese market. The web is full of interesting successful … More>>

3 Strategic Goals Of Digital Marketing

Posted on 31/07/14

Ohad Hecht COO Emarsys   3 Strategic Goals Of Digital Marketing Several years ago when I was attending business school, my marketing professor tried to convince us that sales is sales and marketing is marketing. Both are different he argued! But are they? Being a marketer, I knew something was fishy in what he said. … More>>

Guest Post: Personalisation, Personalisation, Personalisation!

Posted on 24/07/14

  Andreas Andreou Commercial Director Quidco   Personalisation, Personalisation, Personalisation! Andreas Andreou, Commercial Director at Quidco, explains why brands cannot afford to not jump on the personalisation bandwagon. I recently attended the British Retail Consortium (BRC) Retail Symposium. Initially I was hesitant as other recent industry events haven’t been very productive but in this case … More>>

Digital (Bear) Hugging

Posted on 24/07/14

Ohad Hecht COO Emarsys   Digital (Bear) Hugging/span> In my latest column I reviewed Indonesia’s potential to turn into a regional ecommerce powerhouse. Following a very successful first ClickZ live conference in Jakarta last month, and after talking with many local players, it looks like we are still on the road to far far away- the business … More>>

The Reality Of A ‘Single Customer View’

Posted on 7/07/14

Alex Timlin Sales Director – UK and International Emarsys     The Reality Of A ‘Single Customer View’ After working in the internet marketing space for over a decade, integration has become a dirty word for me. We are still talking about it being a challenge, but it doesn’t have to be as big a … More>>

You’ve Left Something Valuable In Your Shopping Cart

Posted on 12/06/14

Lorna Crowley Marketing and Research Manager Emarsys   You’ve Left Something Valuable In Your Shopping Cart “68% of all e-commerce visitors abandon their shopping cart” (Baymard Institute). Q: How do you win back lost revenue? A: Automate your shopping cart abandonment emails. Abandoned shopping carts are a huge problem for ecommerce companies, with Ecommerce Managers … More>>

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A customer is for life, not just for Christmas – Stuart Barker

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