THE CUSTOMER ENGAGEMENT BLOG
BEYOND THE INBOX

The Emarsys blog – covering all things related to omnichannel marketing, analytics and much more.

15 Ways to Cash in on Your Customer Behavior Data

Posted on 31/07/15 / Customer Engagement / 2 min. reading time

Adewale Oshilaja Sales Manager Emarsys 15 Ways to Cash in on Your Customer Behavior Data Customer behavior data is a massive investment for the B2C industry. But with so many numbers and decimals in an excel spreadsheet, it can be almost impossible to make sense of it. From our own clients we know that, when used to understand and …
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3 House Rules to Help Your Emails Reach the Inbox

Posted on 27/07/15 / Blog / 2 min. reading time

Lino Freire Technical Services Manager Emarsys 3 House Rules to Help Your Emails Reach the Inbox When it comes to email deliverability, sender authentication is key to deliverability. To get the highest deliverability rate from email campaigns, it’s essential to authenticate your sender (a system that’s used to identify one or more IP address on the internet). …
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Commercial Domination: Is The Internet The New High Street?

Posted on 24/07/15 / Blog / 3 min. reading time

Xavier Bastien Head of Global Partnerships & Alliances Emarsys Commercial Domination: Is The Internet The New High Street?   “The Internet offers the closest thing to a perfectly competitive market in the world today.” Thomas Friedman, 2000 This quote from the author of The Lexus and the Olive Tree: Understanding Globalization is only 14 years …
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40 Ways to Integrate Social Media with Email

Posted on 23/07/15 / Blog / 4 min. reading time

Jacqueline Woerner Social Media Manager Emarsys   40 Ways to Integrate Social Media with Email   “What works better – email or social?” “Is social media killing email?” “Is email dead?!?” Over the years the death of email has been proclaimed numerous times. Its latest mortal enemy: social media. But numbers clearly prove this purported …
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11 Best Examples of B2C Marketing Automation

Posted on 22/07/15 / Customer Engagement / 1 min. reading time

Ashley McGregor Dey Senior Manager of Content and Social Media Emarsys US 11 Best Examples of B2C Marketing Automation Marketing automation is proven to increase leads, conversions and therefore revenue. Not only this but it boosts Sales productivity by 14.5% and reduces marketing overheads by 12.2%. It’s no wonder then that B2C investment is going …
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Understanding Customer Needs: The Modern-day Marketer’s Headache

Posted on 17/07/15 / Blog / 3 min. reading time

Daniel Hagos Client Success Team Leader Emarsys HK Understanding Customer Needs: The Modern-day Marketer’s Headache. What it means to know your customers. Most of my weekends in 2014 were spent running our newly opened family restaurant. Client Success at Emarsys, plus previous experience as a waiter meant I was more than adequately prepared to have …
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3 Technologies That Threaten Human-Created Content

Posted on 17/07/15 / Creative / 2 min. reading time

Hannah Skilton Content Marketing Manager Emarsys       3 Technologies That Threaten Human-Created Content   Technology has exponentially boosted marketing revenue recently, and it’s set to increase even more in the coming years. Now this department is receiving more investment than ever to improve its efficacy. But should we be worried about how much marketing automation is helping …
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Prime Day: What You Can Learn From It.

Posted on 16/07/15 / Behavioural Targeting / 2 min. reading time

Josie Scotchmer Product Marketing Manager Emarsys UK Prime Day: What You Can Learn From It. We’ve all seen the headlines this morning – “sale fail”, “shoppers frustrated” and “shittiest deals” to name a few. The first ever Amazon Prime Day wasn’t all it was perked up to be, and we’ve got a fair idea of …
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Prime Day: How The Amazon-Style Subscription Model Could Increase Your Bottom Line

Posted on 15/07/15 / Blog / 4 min. reading time

Hannah Skilton Content Marketing Manager Emarsys Prime Day: How The Amazon-Style Subscription Model Could Increase Your Bottom Line Whichever time zone you were in during today’s small hours, since the clock struck midnight, you’ve gained access to more deals than Black Friday – well, if you’re an Amazon Prime member, anyway. Amazon’s Prime membership model …
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Can Marketing Survive Without Humans?

Posted on 13/07/15 / Blog / 5 min. reading time

Hannah Skilton Content Marketing Manager Emarsys The truth about humans and technology. You’re at the checkout but nobody’s there.  You wait, tapping the ball of your right foot, hoping the patient, well dressed lady behind you will empathize. A large, shiny sign with an arrow catches your eye. You’re drawn to it, guided to a strange …
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Build Customer Loyalty: What E-commerce Can Learn From Hotels

Posted on 6/07/15 / Active Customers / 4 min. reading time

Philip Nowak Sales Director, DACH Emarsys       Build Customer Loyalty: What E-commerce Can Learn From Hotels I’ve just come back from a wonderful trip to South Tyrol in North Italy – it was the best example of customer service I’ve experienced. “Wouldn’t it be great if e-commerce companies could offer a similar experience for …
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Emarsys Predict: One Smart Cookie

Posted on 22/05/15 / Active Customers / 2 min. reading time

Amir Jacobi Head of Product, Predict Emarsys Emarsys Predict: One  Smart Cookie   Identifying customers on mobile is tough. Really tough. As our “cookie-free”, mobile-oriented world expands, Safari (and many desktop browsers) have made third party cookie targeting techniques completely redundant. This difficulty in identifying customers has become a roadblock to creating personalized experiences, but …
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3 Ways to Transform a Customer into a Loyal Shopper

Posted on 20/05/15 / Blog / 3 min. reading time

    Luella Ben Aziza Global Marketing Emarsys   3 ways to transform a customer into a loyal shopper   It’s 5 times cheaper to keep clients than to get new ones… Tarp Worldwide   …so we joined up with market researchers, OnePoll, to find sure ways for you to keep your customers. We conducted …
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How to Buy Marketing Software

Posted on 11/05/15 / Buying Martec / 3 min. reading time

Steven Ledgerwood Managing Director UK Emarsys   How to Buy Marketing Software Marketers have been buying in creative services for years. Brief. Pitch. Select. We’re pros. But smart use of data science and automation is the new ‘North Star’ for marketers. To achieve this, there are almost 2,000 vendor choices. And marketers are the ones …
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How Smart Use of Customer Data Is Helping Brands Turn Insight Into Real Money

Posted on 8/05/15 / Big Data / 5 min. reading time

Jennifer Chan Senior Journalist Lighthouse Independent Media   Unlocking Hidden Revenue How Smart Use of Customer Data Is Helping Brands Turn Insight Into Real Money What’s next for customer acquisition? It’s a complex question, but one that marketers must confront as they face an increasingly digital world. While most marketers spend a major part of …
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5 Critical Questions to Ask When Buying Marketing Software

Posted on 6/05/15 / Blog / 3 min. reading time

Luella Ben Aziza Marketing Emarsys 5 Critical Questions to Ask When Buying Marketing Software   When it comes to buying marketing technology, it can be hard to work out which one will work for your specific needs. Suppliers want your business, so they’ll find a way to make their technology work for you, but these …
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6 Abandoned Cart Email Tactics That Work

Posted on 1/05/15 / Abandoned Shopping Carts / 3 min. reading time

Josie Scotchmer UK Marketing Emarsys 6 Abandoned Cart Email Tactics That Work   Shoppers abandon 76% of shopping carts, which means $18 billion of lost revenue for the retail industry. (Listrack, 2015)   The ecommerce industry will grow by 10% this year (Forrester, 2014), so retail marketers find themselves sharing their digital space with more and …
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There is No B2B or B2C Anymore: It’s Human to Human #h2h

Posted on 14/04/15 / Blog / 3 min. reading time

Daniel Hagos Client Success Team Leader Emarsys There is No B2B or B2C Anymore: It’s Human to Human   “As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, …
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Recover Revenue by Matching User IDs with Email Addresses

Posted on 31/03/15 / Blog / 3 min. reading time

Ofri Cohen General Manager, China Emarsys     Recover Revenue by Matching User IDs with Email Addresses Multichannel consumers are the number one priority of most modern retailers. To survive, marketers must step up and identify their customers at each media channel and at every brand touchpoint. “40% of shoppers consult three or more channels before making …
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Next Generation Email: What To Expect

Posted on 18/02/15 / Blog / 3 min. reading time

Lauri Kurki Product Manager Emarsys   Next Generation Email: What To Expect We’ve all heard the inflammatory phrase “email is dead” and I’m sure you don’t need me to refute this absurd claim, but I still see posts surmising that social media, group collaboration software and other alternatives will lead to a significant decrease in the …
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