Email Marketing Blog

Beyond the Inbox

The Emarsys blog - covering all things related to email marketing, digital marketing, social media and Emarsys.

Private: Gmail Promotions Tab Grid View: The Lowdown

Posted on 25/03/14

Jacqueline Woerner Social Media Manager Emarsys Gmail Promotions Tab Grid View: The Lowdown Brace yourself, digital marketers, Aaron Rothman, Product Manager at Google, just announced some major news on the Gmail blog. The tech giant started testing a new feature for its email service, making the promotional tab more visual. With one click users can … More>>

Digital Indonesia: the rising star

Posted on 19/03/14

Ohad Hecht Regional Director – APAC Emarsys     Digital Indonesia: the rising star Whenever I think about Indonesia’s development into a digital economy I am always reminded of that scene from the movie Shrek 2, when they’re on the way to the kingdom of Far, Far Away. The Donkey keeps asking: ‘are we there … More>>

The seven social media trends dominating 2014/2015 – Jacqueline Woerner

Posted on 27/02/14

Jacqueline Woerner Social Media Manager Emarsys       The seven social media trends dominating 2014/2015 Five years ago, there was no Vine, Instagram or Snapchat. There wasn’t even Pinterest. In fact, in 2009 Facebook had just created the “Like” Button and MySpace was still the second most popular social network. Since then, social media … More>>

Gmail introduces ‘unsubscribe’ link to every marketing email – Mohammed Zaman

Posted on 26/02/14

Mohammed Zaman Deliverabilty Emarsys   Gmail introduces ‘unsubscribe’ link to every marketing email   You may already have noticed the new feature appearing in some inboxes but this week: Gmail is set to roll out clearly marked ‘unsubscribe’ links at the top of all marketing emails. Here’s what it looks like:   ISPs are continuously … More>>

Email design tactics that seduce readers – Luella Ben Aziza

Posted on 17/02/14

Are your email campaigns delivering reminiscing results? here’s how to design campaigns your customers will fall in love with.

How to stay compliant with data law – Sebastiaan de Vos

Posted on 4/02/14

People ask me why I keep going on about registration compliance. It’s not as if people really complain very often….

Emarsys forms a new partnership with Bodybuilding Warehouse

Posted on 27/01/14

Emarsys forms a new partnership with Bodybuilding Warehouse 27 January 2014, Vienna & London – Emarsys, a leading provider of cloud-based marketing solutions is pleased to announce a partnership with sports supplement retailer, Bodybuilding Warehouse. Bodybuilding Warehouse was founded in late 2008 with a handful of products and an internet connection. From humble beginnings they … More>>

What the #$*! is digital engagement? – Ohad Hecht

Posted on 27/01/14

In this blog, Ohad Hecht asks the question: ‘These days all we hear about is engagement but are we really engaging with our customers online?’. Read on to discover the four fundamental questions you should be asking of your digital marketing.

Four simple steps to identify and reward your brand advocates – Thomas Harris

Posted on 23/01/14

Just follow these four easy steps, then sit back and enjoy while your brand advocates share your email content with all of their friends, causing your brand awareness to rocket.

New marketing strategy required in China as local ISP’s introduce new regulations – Ofri Cohen

Posted on 17/01/14

Ofri Cohen, General Manager for emarsys Beijing, runs through the new regulations introduced by local ISP’s in China, in a last-ditch attempt to prevent spamming.

Digital Outlook 2014 – The Year of Marketing Technologies – Ohad Hecht

Posted on 7/01/14

In this blog Ohad Hecht takes a reflective look at the past 12 months in an attempt to forecast the main trends for 2014. In doing so, he offers some very insightful observations, but what do you think?

Registration compliance and Facebook apps- Sebastiaan de Vos

Posted on 2/01/14

Facebook can be used to keep your brand active and interesting by exchanging posts with your audience, but it can also be used to generate new leads. This blog identifies the most successful way of collecting reliable registration data. Here’s how to grow your email database and create meaningful connections via Facebook.

Gmail to cache images, a welcome addition – Alex Timlin

Posted on 27/12/13

Gmail has announced improvements to the way they handle images, which affect marketers reporting. We are happy to add some clarity as to how this change will affect email recipients and marketers. One thing is for certain, although it’s tempting to focus on opens and clicks, there are far more reliable metrics to measure true engagement.

A (Brief) History of Spam Filtering and Deliverability – Gunter Haselberger

Posted on 19/12/13

This article aims to help you bring your promotional email programs up to date rather than simply counting on what has worked in the past, by looking at the fundamental changes which have taken place over the last (roughly) fifteen to twenty years.

TFM&A 2014

Posted on 12/12/13

TFM&A 2014 25 – 26 February 2014 Earls Court 2, London Stand C16 Email & Mobile Marketing Theatre How to use Intelligent Data to Implement Recommendation CampaignsDaniel Harari, Co-Founder & VP Client Services, EmarsysEd Butcher, Head of Online, Square Meal25/02/2014 12:00 – 12:30Emarsys and our client Square Meal will present the benefits of using Intelligent … More>>

Internet World 2014

Posted on 12/12/13

Internet World 2014 17 – 19 June 2014 ExCel London Stand IW542

eCommerce Expo 2014

Posted on 12/12/13

eCommerce Expo 2014 1 – 2 October 2014 Olympia, London Stand 1114

Email Marketing vs. Marketing Automation – A Tough Choice? – Daniel Eisenhut

Posted on 5/12/13

  Daniel EisenhutHead of Professional ServicesEmarsys   Email Marketing vs. Marketing Automation – A Tough Choice?  Marketing automation  has been a hot topic for years now and one of the driving forces behind turnover in ecommerce businesses. However, the word ‘automation’ itself is in danger of being over-used, and often leads to confusion when used … More>>

Econsultancy in association with Emarsys publishes Marketing Automation Best Practice Guide for Asia-Pacific

Posted on 4/12/13

Econsultancy in association with Emarsys publishes Marketing Automation Best Practice Guide for Asia-Pacific 4 December 2013 – Econsultancy today announced the release of a new best practice guide, which explores the specific challenges, opportunities and implementation best practice relating to marketing automation in Asia-Pacific. The report, sponsored by Emarsys, is essential reading for marketers based … More>>

Emarsys wins Hong Kong Airline

Posted on 3/12/13

PRESS RELEASE Emarsys wins Hong Kong Airline Hong Kong, 3 December 2013, Hong Kong Airlines has chosen Emarsys, a leading provider of cloud-based marketing solutions to support its customer engagement marketing. Emarsys’ complete digital engagement solutions will enhance the marketing process via email, social media, mobile and the internet to optimise deliverability, customer engagement and … More>>

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Private: Gmail Promotions Tab Grid View: The Lowdown

Jacqueline WoernerSocial Media ManagerEmarsys Gmail Promotions Tab Grid View: The…

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