Changing Perspectives: Will VR Disrupt Your E-commerce Data?

In 2012, a Kickstarter project raised $2.5 million for a product that would literally change the way we see technology. Four years and $2.5 billion later (thanks to an acquisition by Facebook), the Oculus Rift virtual reality headset has finally shipped to consumers. The intervening years of development have given other companies time to build…

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PRESS RELEASE: Emarsys VP of Client Success Alex Timlin Speaks at Magento Imagine

Emarsys VP of Client Success Alex Timlin Speaks at Magento Imagine Presentation Demonstrates How to Unlock the Full Potential of Magento Store Data Indianapolis, IN – April 5, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announces that Alex Timlin, VP of Client Success, will present “Unlock the Full Potential…

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The True Power of a Unified Customer Profile

Everyone loves an attentive and helpful store assistant; it adds that extra layer to the whole in-store purchasing experience. A smile, a white-gloved handshake, and a professionally wrapped present, leave the customer with a highly positive impression that could last for hours, days, or weeks. But what happens when the impression starts to fade and…

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How Retailers Can Successfully Combine Online & Offline Experiences

Have you ever wandered past one of your favorite stores, blissfully unaware of the special discounts hidden within those four walls, or turned green with envy as your best friend parades their latest bargain in front of your very nose? Whether the answer is yes, no, maybe, or please stop asking stupid questions, the fact…

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Not that Dress Again! Avoiding the Pitfalls of Social Advertising

“Wait, why am I seeing ads for that dress I just bought? And it’s on sale! What the heck? I won’t be shopping there anymore.” Sound familiar? Using social advertising to target your existing customers as part of your marketing campaigns drives sales and results, but if done incorrectly you could be doing serious damage to…

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Calm in the Chaos: Taking Control of the Customer Journey

In an ideal world, customer purchase patterns are linear, sequential, predictable, and structured. You know where to engage with consumers at all times. Once upon a time the world of e-commerce was ideal. Mapping marketing programs along the purchase path was all you needed to keep shoppers engaged. Unfortunately, those days have passed. Consumers use…

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Transforming Retail: What Brands Can Learn From eTail West

Emarsys joined thousands of retailers and digital marketing experts in Palm Springs for WBR’s eTail West conference. The week was packed with panels and presentations, covering the current state of the e-commerce industry and what lies ahead. We learned what challenges retailers face, and what their priorities are for solving them in 2016 and beyond….

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11 Best Examples of B2C Marketing Automation

Marketing automation is proven to increase leads, conversions, and therefore revenue. It can also boost sales productivity by 14.5% and reduce marketing overheads by 12.2%. It’s no wonder B2C technology investment is going through the roof. However, it’s still not always used to its full potential and maximum revenue potential is often not reached. Here are eleven examples of…

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