The emarsys blog – covering all things related to email marketing, digital marketing, social media and emarsys.
John FlemingVP Marketing, emarsys Email Social Mobile, where do you lay your marketing bets for 2013? As we are already coming to the close of the first month of the New Year, technology continues to rapidly evolve, and … More >>
The challenges for deliverability have changed significantly over the past few years. Just a few years ago it was much harder to ensure that relevant email was successfully delivered to the recipient’s inbox than it is now. More >>
“Yes!!!!” was the shout that I heard on the morning of November 11 in our office from my colleague. “What happened?” I asked. “Obama won” was the answer. This presidential election as you know was one of the closest in terms of results and the most expensive in history. What many of you may not know is that the campaign was not won by “horses and bayonets” (I have to admit that was funny). Obama’s campaign was very analytical in its nature and used big data to its advantage. More >>
In part one of this post, we covered the different ways to use data to maximise messaging ROI and we also identified the different stages in the customer lifecycle – prospect, first time customer, repeat customer, premium customer and the inactive customer. In the post we will look at examples of automated communication during the lifecycle. More >>
What‘s bugging ecommerce today? The money that is invested into attracting customers is money well invested. However, only a small percentage of these comsumers will make a purchase and a big chunk of them may not purchase up to date with anything from you again – especially if you don‘t make the time and effort to keep them on board! More >>