PRESS RELEASE: Emarsys Achieves 100% New Business Growth in 2015

Emarsys Achieves 100% New Business Growth in 2015 Strong Demand and International Expansion, Fuelled by Innovation, Served as Primary Drivers of Success Vienna, AT – February 3, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announced an increase of over 100 percent in new business growth year-over-year. As a solid…

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5 Tips to Avoid Spam Filters

Spam is a four letter word for every marketer. Whether it’s an unsolicited message or irrelevant bulk email, the majority of what’s categorized as spam is determined by Internet Service Providers (ISPs) such as Google, Yahoo and Microsoft. While there are certain rules and legislation that define what is spam, each ISP creates their own set of rules to help protect their customers…

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Indiana: A Worthwhile Investment for Emarsys and a Consideration for Expanding Technology Companies

By Sean Brady, Emarsys President, Americas In response to customer demand, last year we decided to strengthen our presence in the U.S. by expanding in Indianapolis. We are investing $3.3 million into our downtown office, with our eye on growth and staff expansion over the next year. Driven by the continued investment in Indiana, we…

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Too Soon? When Holiday Marketing Takes Over

Let’s face it, attracting holiday shoppers in our Christmas encrusted market has become a major challenge. So what are marketers doing? Jumping the gun, the fruitcake anyway. According to Nielson, never mind your what your ears tell you, sleigh bells start ringing for retailers in October. But is earlier marketing actually increasing overall traffic? More importantly, does…

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The Top 5 Social Media Trends That Will Totally DOMINATE 2016

Scattered audiences; more diverse, yet fragmented platforms; an ever more competitive environment with marketing efforts that put the days of the TV networks to shame: social media sure is getting complicated! Brands have to be on their toes if they’re going to stay up-to-date with the newest and coolest apps and invest some serious resources…

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The Smartest People in Your Pocket: A Decade of E-commerce Advances

What is different now from ten years ago? Which retail initiatives have survived and which have failed? And most importantly, what is the future of e-commerce? Experience is now the key unique selling point of physical stores It might sound strange that Peter Williams, the Chair of Boohoo.com – a pure-play online retailer – was…

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UK Shoppers Will Almost Double their Spend on Black Friday

Black Friday is the opportunity for retailers and brands to increase revenue and conversion rates from new and existing customers. By combining big data and technology with a creative human touch, you can reinforce your current customer relationships and start new ones. By using a more personalized approach to communications your Black Friday investment creates…

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How to Win When You’re Fighting Against Cat Videos: Best Practices for Social Advertising Part I

Facebook was once the platform to reach fans, customers, and potential customers with little to no cost. Success was counted in “likes”, and often brands could leave it at that. But now, with so much content out there and so many competitors fighting for attention, the signal-to-noise ratio is slipping out of brands’ favor. To…

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Dublin WebSummit 2015: 5 Things You Never Knew About Robots

I’m a marketer – what about MY user experience? Marketers are selfless souls: they instinctively put consumers first. So logically developers have geared technology to enhance the marketer’s customer’s experience – not the marketer’s experience. A key question at WebSummit this year was, “how can technology make our lives more convenient?”. Companies may remain focused…

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