THE CUSTOMER ENGAGEMENT BLOG
BEYOND THE INBOX

The Emarsys blog – covering all things related to omnichannel marketing, analytics and much more.

How To Design a Checkout Process That Converts

Posted on 28/08/15 / Blog / 3 min. reading time

Ashley McGregor Dey Senior Manager of Content & Social Media Emarsys       How To Design a Checkout Process That Converts   On average, 68% of consumers abandon their cart before making a purchase. This might be down to their credit card being declined, a lack of free delivery options or maybe just a …
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7 Steps to Integrating Social Media with Your Email Marketing

Posted on 21/08/15 / Email Marketing / 3 min. reading time

Jacqueline Woerner Social Media Manager Emarsys       7 Steps to Integrating Social Media with Your Email Marketing   Email marketing is like riding a bike – learnt once and never forgotten, right? Well, more or less. Sure, the actual process of getting on the saddle and pushing the pedals hasn’t changed, but the …
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Let Data Tell Your Story

Posted on 20/08/15 / Content Marketing / 2 min. reading time

Jacqueline Woerner Social Media Manager Emarsys Let Data Tell Your Story   You’re a marketer. You’re all about storytelling. You want to create beautifully-crafted tales around your brand that thrill customers and – ultimately – drive ROI. You know a good story and its potential when you see it. But are you looking close enough? …
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The 3 Biggest Things Brands Can Learn From eTail East 2015

Posted on 18/08/15 / Content Marketing / 3 min. reading time

Ashley McGregor Dey Senior Manager of Content and Social Media Emarsys US The 3 Biggest Things Brands Can Learn From eTail East 2015   Hundreds of retail brands came to Boston in August to share and learn the latest innovations in customer engagement, personalization, the customer journey, online marketing and more. With over 100 speakers …
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Marketing in China, where email is only just beginning.

Posted on 10/08/15 / Email Marketing / 3 min. reading time

Ofri Cohen Country Manager Emarsys, Beijing   How to market in China, where email is only just beginning. Everyone talks about mobile here. And in a country with over 500 million mobile Internet users, it makes perfect sense. As a result, Chinese e-commerce sites are seeing an increase in sales from mobile apps. But just between us, …
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12 words every B2C marketer should know

Posted on 6/08/15 / Customer Intelligence / 3 min. reading time

Jeremy Moulin Inside Sales Team Leader Emarsys 12 words every B2C marketer should know There’s a lot of jargon out there that’ll come and go. Or jargon that simply never worked, like “Corporate DNA” and “bleeding edge” (yes – you got it, just that one step ahead of “cutting” – yes, it’s so sharp, they’re …
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15 Ways to Cash in on Your Customer Behavior Data

Posted on 31/07/15 / Analytics / 2 min. reading time

Adewale Oshilaja Sales Manager Emarsys 15 Ways to Cash in on Your Customer Behavior Data Customer behavior data is a massive investment for the B2C industry. But with so many numbers and decimals in an excel spreadsheet, it can be almost impossible to make sense of it. From our own clients we know that, when used to understand and …
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3 House Rules to Help Your Emails Reach the Inbox

Posted on 27/07/15 / Email Marketing / 2 min. reading time

Lino Freire Technical Services Manager Emarsys 3 House Rules to Help Your Emails Reach the Inbox When it comes to email deliverability, sender authentication is key to deliverability. To get the highest deliverability rate from email campaigns, it’s essential to authenticate your sender (a system that’s used to identify one or more IP address on the internet). …
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Commercial Domination: Is The Internet The New High Street?

Posted on 24/07/15 / Trends / 3 min. reading time

Xavier Bastien Head of Global Partnerships & Alliances Emarsys Commercial Domination: Is The Internet The New High Street?   “The Internet offers the closest thing to a perfectly competitive market in the world today.” Thomas Friedman, 2000 This quote from the author of The Lexus and the Olive Tree: Understanding Globalization is only 14 years …
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40 Ways to Integrate Social Media with Email

Posted on 23/07/15 / Customer Lifecycle / 4 min. reading time

Jacqueline Woerner Social Media Manager Emarsys     40 Ways to Integrate Social Media with Email   “What works better – email or social?” “Is social media killing email?” “Is email dead?!?” Over the years the death of email has been proclaimed numerous times. Its latest mortal enemy: social media. But numbers clearly prove this …
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11 Best Examples of B2C Marketing Automation

Posted on 22/07/15 / Customer Lifecycle / 1 min. reading time

Ashley McGregor Dey Senior Manager of Content and Social Media Emarsys US   11 Best Examples of B2C Marketing Automation Marketing automation is proven to increase leads, conversions and therefore revenue. Not only this but it boosts Sales productivity by 14.5% and reduces marketing overheads by 12.2%. It’s no wonder then that B2C investment is …
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Understanding Customer Needs: The Modern-day Marketer’s Headache

Posted on 17/07/15 / Customer Intelligence / 3 min. reading time

Daniel Hagos Client Success Team Leader Emarsys HK   Understanding Customer Needs: The Modern-day Marketer’s Headache. What it means to know your customers. Most of my weekends in 2014 were spent running our newly opened family restaurant. Client Success at Emarsys, plus previous experience as a waiter meant I was more than adequately prepared to …
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3 Technologies That Threaten Human-Created Content

Posted on 17/07/15 / Content Marketing / 2 min. reading time

Hannah Skilton Content Marketing Manager Emarsys   3 Technologies That Threaten Human-Created Content   Technology has exponentially boosted marketing revenue recently, and it’s set to increase even more in the coming years. Now this department is receiving more investment than ever to improve its efficacy. But should we be worried about how much marketing automation is helping …
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Prime Day: What You Can Learn From It.

Posted on 16/07/15 / Personalization / 2 min. reading time

Josie Scotchmer Product Marketing Manager Emarsys UK Prime Day: What You Can Learn From It. We’ve all seen the headlines this morning – “sale fail”, “shoppers frustrated” and “shittiest deals” to name a few. The first ever Amazon Prime Day wasn’t all it was perked up to be, and we’ve got a fair idea of …
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Prime Day: How The Amazon-Style Subscription Model Could Increase Your Bottom Line

Posted on 15/07/15 / Trends / 4 min. reading time

Hannah Skilton Content Marketing Manager Emarsys   Prime Day: How The Amazon-Style Subscription Model Could Increase Your Bottom Line Whichever time zone you were in during today’s small hours, since the clock struck midnight, you’ve gained access to more deals than Black Friday – well, if you’re an Amazon Prime member, anyway. Amazon’s Prime membership …
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Can Marketing Survive Without Humans?

Posted on 13/07/15 / Content Marketing / 5 min. reading time

Hannah Skilton Content Marketing Manager Emarsys The truth about humans and technology. You’re at the checkout but nobody’s there.  You wait, tapping the ball of your right foot, hoping the patient, well dressed lady behind you will empathize. A large, shiny sign with an arrow catches your eye. You’re drawn to it, guided to a strange …
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Build Customer Loyalty: What E-commerce Can Learn From Hotels

Posted on 6/07/15 / Customer Intelligence / 4 min. reading time

Philip Nowak Sales Director, DACH Emarsys       Build Customer Loyalty: What E-commerce Can Learn From Hotels I’ve just come back from a wonderful trip to South Tyrol in North Italy – it was the best example of customer service I’ve experienced. “Wouldn’t it be great if e-commerce companies could offer a similar experience for …
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Emarsys Predict: One Smart Cookie

Posted on 22/05/15 / Customer Intelligence / 2 min. reading time

Amir Jacobi Head of Product, Predict Emarsys Emarsys Predict: One  Smart Cookie   Identifying customers on mobile is tough. Really tough. As our “cookie-free”, mobile-oriented world expands, Safari (and many desktop browsers) have made third party cookie targeting techniques completely redundant. This difficulty in identifying customers has become a roadblock to creating personalized experiences, but …
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3 Ways to Transform a Customer into a Loyal Shopper

Posted on 20/05/15 / Loyalty / 3 min. reading time

    Luella Ben Aziza Global Marketing Emarsys   3 ways to transform a customer into a loyal shopper   It’s 5 times cheaper to keep clients than to get new ones… Tarp Worldwide   …so we joined up with market researchers, OnePoll, to find sure ways for you to keep your customers. We conducted …
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How to Buy Marketing Software

Posted on 11/05/15 / Customer Intelligence / 3 min. reading time

Steven Ledgerwood Managing Director UK Emarsys   How to Buy Marketing Software Marketers have been buying in creative services for years. Brief. Pitch. Select. We’re pros. But smart use of data science and automation is the new ‘North Star’ for marketers. To achieve this, there are almost 2,000 vendor choices. And marketers are the ones …
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