Beyond the Inbox - Email Marketing Blog

The emarsys blog – covering all things related to email marketing, digital marketing, social media and emarsys.

Your Email Marketing Program on Autopilot – 5 Easy Steps

Posted on 16/05/2012 by emarsys

This post will cover automation and conversions, while providing five easy steps, that if deployed, will make your lives (if you are managing email campaigns) easier. More >>

Say hello, but do it nicely.

Posted on 11/05/2012 by emarsys

Some of this is basic stuff to those more experienced emarketers among you, but having a good welcome email is still something that’s sorely missing from a great many email marketing programs. Sure, most senders clearly understand the need for some kind of subscription confirmation email but there are still so many bad ones in the world despite a huge amount of collective drum banging from ESPs. More >>

Top tips to increase conversions and ROI – Part One

Posted on 27/04/2012 by emarsys

Email marketing is one of the most popular forms of marketing as marketers seek ways of targeting their customers through a low cost method that is highly measureable. Gaining the best ROI possible from email marketing isn’t as simple as sending out an email and hoping for results. There are a number of ways to further engage your recipients and leverage your email marketing tools to increase your conversions. More >>

Internal Marketing: Are We Forgetting Something?

Posted on 11/04/2012 by emarsys

People are the most important resource of any company. Products, prices, packaging, and all the rest will not translate into profits if there aren’t good people behind the company. There are many ways to communicate with employees and staff in order to motivate them, empower them, and ensure they’re aligned with the company goals. More >>

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