3 Strategies to Improve In-Store Acquisition

If you are like many multi-channel retailers, you have been under pressure to connect your physical stores to the digital channel.  While larger complexities likely loom, such as defining channel attribution rules and pushing archaic Point-of-Sale (POS) systems to their limits, you are probably trying to figure out more tactical ways to keep in-store shoppers…

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How to Make the App-less Connection

A mobile app is truly a beautiful thing. We all have them, but don’t always use them, and even when we do, it is often fleetingly. We are all quite fussy about which retailer apps we install and often with good reason. It can be annoying when a business fails to manage app communication. One…

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3 Marketing Automation Missteps

Marketers have relied on automated messages for years. The concept is not new, an email is triggered based on some action (or inaction) taken by a shopper. This could be signing up for emails, making a purchase, or anything in between. What has changed is the marketer’s ability to automate messages, based on complex data…

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Changing Perspectives: Will VR Disrupt Your E-commerce Data?

In 2012, a Kickstarter project raised $2.5 million for a product that would literally change the way we see technology. Four years and $2.5 billion later (thanks to an acquisition by Facebook), the Oculus Rift virtual reality headset has finally shipped to consumers. The intervening years of development have given other companies time to build…

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PRESS RELEASE: Emarsys VP of Client Success Alex Timlin Speaks at Magento Imagine

Emarsys VP of Client Success Alex Timlin Speaks at Magento Imagine Presentation Demonstrates How to Unlock the Full Potential of Magento Store Data Indianapolis, IN – April 5, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announces that Alex Timlin, VP of Client Success, will present “Unlock the Full Potential…

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The True Power of a Unified Customer Profile

Everyone loves an attentive and helpful store assistant; it adds that extra layer to the whole in-store purchasing experience. A smile, a white-gloved handshake, and a professionally wrapped present, leave the customer with a highly positive impression that could last for hours, days, or weeks. But what happens when the impression starts to fade and…

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How Retailers Can Successfully Combine Online & Offline Experiences

Have you ever wandered past one of your favorite stores, blissfully unaware of the special discounts hidden within those four walls, or turned green with envy as your best friend parades their latest bargain in front of your very nose? Whether the answer is yes, no, maybe, or please stop asking stupid questions, the fact…

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