Email Marketing Blog

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The Emarsys blog - covering all things related to email marketing, digital marketing, social media and Emarsys.

Can foreign brands break through the ‘Great Wall’ of China? – Ofri Cohen

Posted on 1/08/14

Ofri Cohen General Manager, China Emarsys   Can foreign brands break through the ‘Great Wall’ of China? During the last few months I have come across more than a few articles and seminars covering the challenges foreign brands are faced with once they step into the Chinese market. The web is full of interesting successful … More>>

3 strategic goals to digital marketing – Ohad Hecht

Posted on 31/07/14

Ohad Hecht COO Emarsys   3 strategic goals to digital marketing Several years ago when I was attending business school, my marketing professor tried to convince us that sales is sales and marketing is marketing. Both are different he argued! But are they? Being a marketer, I knew something was fishy in what he said. … More>>

Guest post: Personalisation, personalisation, personalisation

Posted on 24/07/14

  Andreas Andreou Commercial Director Quidco   Personalisation, personalisation, personalisation Andreas Andreou, Commercial Director at Quidco, explains why brands cannot afford to not jump on the personalisation bandwagon. I recently attended the British Retail Consortium (BRC) Retail Symposium. Initially I was hesitant as other recent industry events haven’t been very productive but in this case … More>>

Digital (bear) Hugging – Ohad Hecht

Posted on 24/07/14

Ohad Hecht COO Emarsys   Digital (bear) Hugging In my latest column I reviewed Indonesia’s potential to turn into a regional ecommerce powerhouse. Following a very successful first ClickZ live conference in Jakarta last month, and after talking with many local players, it looks like we are still on the road to far far away- the business … More>>

The reality of a ‘Single Customer View’- Alex Timlin

Posted on 7/07/14

Alex Timlin Sales Director – UK and International Emarsys     The reality of a  ‘Single Customer View’ After working in the internet marketing space for over a decade, integration has become a dirty word for me. We are still talking about it being a challenge, but it doesn’t have to be as big a … More>>

You’ve left something valuable in your abandoned shopping cart – Lorna Crowley

Posted on 12/06/14

Lorna Crowley Marketing and Research Manager Emarsys   You’ve left something valuable in your abandoned shopping cart… “68% of all e-commerce visitors abandon their shopping cart” (Baymard Institute). Q: How do you win back lost revenue? A: Automate your shopping cart abandonment emails. Abandoned shopping carts are a huge problem for ecommerce companies, with Ecommerce … More>>

eCommerce companies mature into the digital age – Josie Scotchmer

Posted on 30/05/14

Josie Scotchmer Marketing Manager Emarsys London   eCommerce companies mature into the digital age Following the announcement of a well-known eCommerce company partnering with a certain digital engagement company (which I shall not shamelessly plug, #Emarsys), I began thinking about how many eCommerce companies are actually aligning their on- and offline marketing strategies to provide … More>>

The Three Pillars of Content Personalization – Ofri Cohen

Posted on 20/05/14

Ofri Cohen General Manager, China Emarsys   The Three Pillars of Content Personalization I have recently spent some time browsing Chinese online shops. I wanted to learn more about the way they were trying to keep me on their website and drive me to complete a purchase. As you may guess, some did a much … More>>

Deliverability in China: debunking the myths – Ofri Cohen

Posted on 12/05/14

Ofri Cohen General Manager Emarsys Beijing   Deliverability In China: Debunking The Myths One of my best professors at the university once said: “The sound that I like the most is the sound of a myth being broken” Myth, according to The Oxford English Dictionary, is “a widely held but false belief or idea”. In … More>>

How to seize the potential of the customer lifecycle – Richard Boyer

Posted on 24/04/14

Richard Boyer Product Management Emarsys             How to seize the potential of the customer lifecycle – Richard Boyer The key to successful relationship marketing lies in regular delivery of relevant content, no matter where the customer is within the lifecycle. In other words, you need to keep your company and products … More>>

Digital Indonesia: the rising star – Ohad Hecht

Posted on 19/03/14

Ohad Hecht Regional Director – APAC Emarsys     Digital Indonesia: the rising star Whenever I think about Indonesia’s development into a digital economy I am always reminded of that scene from the movie Shrek 2, when they’re on the way to the kingdom of Far, Far Away. The Donkey keeps asking: ‘are we there … More>>

The seven social media trends dominating 2014/2015 – Jacqueline Woerner

Posted on 27/02/14

Jacqueline Woerner Social Media Manager Emarsys       The seven social media trends dominating 2014/2015 Five years ago, there was no Vine, Instagram or Snapchat. There wasn’t even Pinterest. In fact, in 2009 Facebook had just created the “Like” Button and MySpace was still the second most popular social network. Since then, social media … More>>

Gmail introduces ‘unsubscribe’ link to every marketing email – Mohammed Zaman

Posted on 26/02/14

Mohammed Zaman Deliverabilty Emarsys   Gmail introduces ‘unsubscribe’ link to every marketing email   You may already have noticed the new feature appearing in some inboxes but this week: Gmail is set to roll out clearly marked ‘unsubscribe’ links at the top of all marketing emails. Here’s what it looks like:   ISPs are continuously … More>>

Email design tactics that seduce readers – Luella Ben Aziza

Posted on 17/02/14

Are your email campaigns delivering reminiscing results? here’s how to design campaigns your customers will fall in love with.

How to stay compliant with data law – Sebastiaan de Vos

Posted on 4/02/14

People ask me why I keep going on about registration compliance. It’s not as if people really complain very often….

What the #$*! is digital engagement? – Ohad Hecht

Posted on 27/01/14

In this blog, Ohad Hecht asks the question: ‘These days all we hear about is engagement but are we really engaging with our customers online?’. Read on to discover the four fundamental questions you should be asking of your digital marketing.

Four simple steps to identify and reward your brand advocates – Thomas Harris

Posted on 23/01/14

Just follow these four easy steps, then sit back and enjoy while your brand advocates share your email content with all of their friends, causing your brand awareness to rocket.

New marketing strategy required in China as local ISP’s introduce new regulations – Ofri Cohen

Posted on 17/01/14

Ofri Cohen, General Manager for emarsys Beijing, runs through the new regulations introduced by local ISP’s in China, in a last-ditch attempt to prevent spamming.

How to buy marketing technology

Posted on 11/01/14

How to buy marketing technology The modern day marketer is faced with a multitude of marketing solutions from CRM to marketing automation to advanced analytics and all manner of clever social media tools. While this can look mind-numbingly complex, the marketing technology landscape broadly falls into 5 core groups (though many more specialist areas exist): … More>>

Digital Outlook 2014 – The Year of Marketing Technologies – Ohad Hecht

Posted on 7/01/14

In this blog Ohad Hecht takes a reflective look at the past 12 months in an attempt to forecast the main trends for 2014. In doing so, he offers some very insightful observations, but what do you think?

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Can foreign brands break through the ‘Great Wall’ of China? – Ofri Cohen

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