Whitepapers

We have gathered email marketing intelligence from across the world to bring you the latest trends, analysis, best practice advice and research. Do not miss out on the latest industry developments and download our reports and whitepapers below.

 

Email Marketing Benchmark report 2012 

The emarsys Email Benchmark Report celebrates its tenth birthday. We have analysed response data from our clients and provided insight into email marketing trends. This year we have collected data from over 70,000 B2B and B2C campaigns (newsletters, promotional email) sent by over 1000 businesses across different countries and industry sectors.

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Practical Guide to Email Marketing 2012 

Ensure the most effective response rates from email – this whitepaper offers practical advice on how to manage and implement the most relevant, targeted emails for customer engagement and maximum ROI.

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Social Email Marketing Whitepaper

Social media has grown from a consumer phenomenon to an effective business marketing tool. Our research helps companies understand how to make their email marketing and social media work together.

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