We have gathered email marketing intelligence from across the world to bring you the latest trends, analysis, best practice advice and research. Do not miss out on the latest industry developments and download our reports and whitepapers below.
Marketing Automation in Asia-Pacific Best Practice Guide – by Econsultancy
The Marketing Automation in Asia-Pacific Best Practice Guide takes an unbiased look at the role of marketing automation technology in the region and explores the specific challenges, opportunities and implementation best practice. The report, sponsored by emarsys, a marketing technology and services provider, is essential reading for marketers based in Asia who want to have a clear understanding of customer journeys in their target markets and interact with them across the entire sales funnel.
The Psychology of eMarketing to Smartphones
The biggest single factor that determines how people respond to a given stimulus is context, and this means that we routinely misattribute feelings created by the environment to the actual focus of our attention. So what does this new trend to ‘marketing on the move’ mean for you and your marketing campaigns?
Does Marketing Automation Work For B2C?
In today’s financial climate, with traditional retail businesses facing new challenges every day, it is more important than ever for marketers to engage on a more personal basis with their prospects and customers. Download our latest whitepaper to understand how you can benefit by automating your B2C marketing.
In our increasingly connected world, data is all around us. Every day, we create 2.5 quintillion bytes of data.1 For marketers this is a potential goldmine of information but it also creates issues. The problem for the marketer becomes how to store and manipulate this data, how to analyse it and make use of it.
If mobile is so prominent, does that mean that more email will be consumed as the traditional office barriers are removed and people can access their email from anywhere? Surely this will mean that open and click rates will see great improvements? Unfortunately that will not be the case, as the mobile emails will be open for a shorter time and with smaller screen sizes many more will be left unread and discarded unless the email is rendered and optimised properly for mobile.
Email Marketing Benchmark report 2012
The emarsys Email Benchmark Report celebrates its tenth birthday. We have analysed response data from our clients and provided insight into email marketing trends. This year we have collected data from over 70,000 B2B and B2C campaigns (newsletters, promotional email) sent by over 1000 businesses across different countries and industry sectors.
Practical Guide to Email Marketing 2012
Ensure the most effective response rates from email – this whitepaper offers practical advice on how to manage and implement the most relevant, targeted emails for customer engagement and maximum ROI.
Social Email Marketing Whitepaper
Social media has grown from a consumer phenomenon to an effective business marketing tool. Our research helps companies understand how to make their email marketing and social media work together.