Adapting to the pace of omnichannel commerce

For SMBs, the establishment of a strong digital presence begins with email and the website, but sets the stage for so much more. The SMBs of today are in an interesting position – despite their size, they can still benefit from similar marketing strategies and technologies being deployed and used by larger organizations. Through omnichannel digital strategies, companies such as Amazon continue to raise the bar...

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Trusting the Machine:

True Marketing Automation is Predicting a Customer’s Next Move, Not Reacting to a ‘Moment’. Data has become the most important tool to keep customers engaged. Customers are interacting with your brand 24/7 across a myriad of channels and devices. All these interactions and points of engagement are providing a foundation for real customer intelligence strategies. Using that data properly is...

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Seven steps to successful retention automation

Most marketers are besieged by unstructured data that leaks potential. Accessible technology can structure data in a custom way, and provide the focus needed to find insight in that data. But you need the right mix of technological capabilities. That mix is described in this impartial guide that shares what we have learnt from working...

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Predict, protect, and recover revenue across the digital customer journey

Acquiring new customers is more expensive than ever. New research shows that 98% of first-time visitors never convert, and of the few that do, 70% never come back. Competing on price is no longer the answer, it’s not efficient and it’s not sustainable. By analyzing existing customer behavior online retailers are finding new ways to...

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ERFM: The new science of segmentation

Wondering how to engage your customers digitally without getting lost in their inbox or newsfeed? Learn how to use big data for personalized customer engagement. In order to succeed in online CRM you have to measure and understand engagement. That’s where ERFM comes in. This quick guide to ERFM segmentation will introduce you to a...

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The psychology of mobile marketing

Consumers behave differently on mobile devices. Use this to your advantage and shape your mobile marketing strategy by understanding the psychology behind the mobile user experience. This guide explains how mobile use changes customer engagement – and how marketers need to respond.

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Does marketing automation work for B2C marketers?

B2C marketing requires a high level of customer engagement to be successful. Marketing automation allows you to engage potential and existing clients without requiring more of your time.

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Email optimization for smartphones

If mobile is so prominent, does this change how email is consumed as the traditional office barriers are removed and people can access their email from anywhere? Will you need a different strategy for email optimization on smartphones to increase open and clickthrough rates? Download this guide to learn more about email marketing best practices...

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