Deliverability

Ensuring your email messages get to your customers’ inboxes

How does it work?

emarsys provides clients with a carefree, all-inclusive deliverability service to maximise the number of emails reaching their recipients’ inboxes. We have brought together a dedicated team of experts whose job is to continuously work on your deliverability and make sure you have the best insight into your delivery rates.

Deliverability Services For Every Client

• ISP Relations and Whitelisting
  emarsys enjoys direct contact and whitelisting with all major ISPs and  participates in the Certified Sender Alliance and is Referral Partner of ReturnPath.
• Proper Mail Server Configuration
  Our mail servers have all relevant sender authentication protocols in place – from SPF to DKIM – and feature automated message throttling based on individual ISP throughput capacity.
• Client Setup and Best Practice Advice
  Dedicated IP addresses, feedback loops, bounce and unsubscribe settings make up the technical element of each client setup. Individual best practice advice supports clients on an ongoing basis in order to optimise deliverability.
• Ongoing Monitoring
  Our dedicated deliverability team constantly monitors our clients’ campaign performance and is on immediate call should any unforeseen deliverability issues arise.

Self-Service Testing and Monitoring Tools

• Spam Filter Testing
  Find out whether and why your email campaign may be flagged as spam by major anti-spam filter applications such as Norton, McAfee, SpamAssassin, Brightmail and many more.
• Inbox Rendering Preview
  Minimise rendering errors by pre-testing your email creative against all relevant email clients and webmail applications (Outlook, Gmail, Hotmail, Yahoo, Lotus Notes etc.)
• ISP Delivery Monitoring
  Are your emails making it to the inbox, junk folder or are they blocked completely? Monitor delivery to major ISPs and Webmail providers according to pre-defined geographical regions.

What are the benefits?

• Achieve industry-leading deliverability with over 99% accepted SenderScore rate
• Improve campaign ROI simply by getting more emails delivered
• Improve sender reputation by combining best practice advice and technology
• Takes the delivery worries off your back and focus on your marketing strategy