Marketing Automation – Automation Center
Marketers are shifting from creating their campaigns manually to wanting to have the majority of online communication with their customers fully automated. eMarketing Suite makes this automation possible by combining analytical data gathered from our Smart Insight customer intelligence, business processes and multi-channel execution through our intuitive visual Automation Center.
- Create automated transactional campaigns that run seamlessly in the background
- Create recurring campaigns based on customer lifecycle
- Create multi-step, multi-channel ad-hoc campaigns
Utilising Automation Center will change the way you plan and build your campaigns- reducing planning and execution time by up to 75% and significantly reduce manpower costs.
Introducing Blueprints
Based on our years of experience of developing campaigns with our clients we are taking the automation of lifecycle communication to the next level. The Automation Center goes beyond software to incorporate our wealth of knowledge and ideas based on best practices in a library containing dozens of campaign blueprints for different lifecycle events and industries.
Benefits of Automation Center and Blueprints
Visually design automated emarketing programmes in an intuitive drag-and-drop interface.
- Choose segments, from our Smart Insight customer intelligence module
- Link campaigns, forms and data filters together in a visual canvas
- Choose from a wide range of pre-designed program blueprints for different industries and customer lifecycle requirements
- Create multi-path, fully automated programs to respond to all possible recipient behaviour
