emarsys AUTOMATION CENTRE – easily automate online messaging programs
No matter which Suite package you use, the Automation Centre connects it all together. It not only defines the right times when each customer will receive which message, but also makes sure it gets delivered: if it is automated, you know it is going to happen.
Don’t waste your precious time tinkering with manually set-up, single programs & campaigns over and over again: to get the most out of your campaigns, you need to automate processes. Our Automation Center provides the most efficient way to create recurring workflows tailored to your specific business model. Focus on the most important thing: thinking about the success of your next campaign – while the Automation Center does the legwork for you. Let the machine take care of the repetitive actions and make sure that no contact drops off the radar.
Start acting on real-time consumer activities and easily create multi-step, multi-channel programs suitable for every possible event, from first registration to loyalty program promotions. Automatically mapping these events to one or more campaigns, the Automation Center lets you optimize interactions without sacrificing relevant content.
Specialist advice on how to fine-tune predefined programs for specific industries and business models is available at any time. Upon request we can also lend a hand in monitoring crucial campaigns and provide lessons learned on a case-by-case basis.
AUTOMATION CENTER features:
- An unlimited, flexible canvas: build your automated programs with different entry points as triggers.
- Detailed filters, timers and behavioural data: react to trends quickly and create different experiences based on your segments. Exploit this knowledge to strategically follow up and anticipate future behaviour.
- Easily conduct experiments: Our A/B splitter works with every entry point, action and response to let you test any part of your program, as often as you like.
- Fully automated multi-path programs: respond to all possible recipient behaviour.
- Use external events to trigger programs via the API
- To give you a jump-start we don’t stop at providing first-class technology; emarsys gives you an extra edge with predefined blueprints on how to optimise your digital marketing activities.
- Operational/transactional programs: the well-known “Welcome!” & “Forgot your Password?” emails or purchase confirmations are underestimated tools for keeping your customers happy with effective, bullet-proof timely engagement. They are automatically triggered based on a predefined event in the database or a specific customer action.
- Batch multi-step programs: traditional automated email campaigns launched at a specific time, or recurring at a predefined schedule to a specific list or segment (e.g. seasonal offers, event invitations, product launches) with multi steps and follow-ups.
- Website & email personalisation programs: When using Suite Personal you connect your website directly to Suite. emarsys PREDICT empowers you to act on the valuable data collected on your website. Create email retargeting programs based on customer online behaviour (or lack of behaviour) and set up programs to send the right emails with the right product recommendation content.
- Customer lifecycle programs: With emarsys SMART INSIGHT you will be able to automatically run full customer lifecycle (eRFM) programs which will allow you to treat each and every customer differently, based on where they are in their lifecycle. Convert leads to first-time buyers, run loyalty programs for active buyers or win back defecting platinum buyers – increase each customers’ potential.
- Examine your results with clear, sophisticated reporting in real time.