Big-Data Customer Intelligence – Smart Insight
Available as an option.
In order to optimise the effectiveness of any marketing campaign you need to segment and target your customers and prospects. However within many organisations, the wealth of data is not easily accessible and this makes targeting your messages to the right people difficult. With emarsys Smart Insight customer intelligence we make customer data accessible, simple and actionable.
With emarsys Smart Insight customer intelligence, you can store unlimited amounts of data from various contact touch points in a big data model, and providing real-time, clear and transparent actionable intelligence:
- Customer lifecycle analysis based on RFM (Recency, Frequency and Monetary) scoring
- Customer insight to understand your customer behaviour from an unlimited selection of data fields
- Goals tracking dashboard to help drive KPI’s
- Powerful segmentation with drill-down capability linked to campaign planning in our Automation Center
Database
Big data- enterprise class database
emarsys has invested in its own enterprise level big data infrastructure so that you don’t have too. We can store unlimited amounts of data that you can query and get answers from quickly and is fully integrated with our Smart Insight customer intelligence. As a cloud solution, you can leverage our database environment to provide you with a platform to hold valuable information on opens, clicks, demographic and behavioural information as well as combining data from your own databases.
