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Feature List |
| The emarsys ASP solution allows for ease-of-use and full flexibility in creating, launching and analyzing powerful interactive e-mail marketing campaigns. All emarsys features are designed to be operated by users without the necessity of an IT or programming background. |
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Create professional, personalized e-mail campaigns in no-time |
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- Innovative template-based e-mail content management system with option for advanced editing of HTML and text-only content in WYSIWIG mode
- Media database for easy upload, storage and administration of all images and files (excel, pdf, etc.) to be used in your e-mails
- One-click-selection of content from content database to be added to e-mail campaign
- XML-interface for integration with your existing CMS
- Rules-based personalization of content and e-mail header (from, reply-to, subject) for optimal targeting based on user contact and profile data
- Automatic content-pull from external sources through RSS
- Campaign approval process
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Wizard-based generation of web forms |
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- Form creation for your e-mail in just a few easy steps
- Form layout can be adapted to match your corporate design
- Forms accessed through an e-mail can be pre-filled with the subscribers' data
- Detailed reporting on success of registrations (who, how many, when, which form?)
- Easy export of all subscribers' data captured in the form you created
- Automatic instant notification of new subscribers to an e-mail address of your choice
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Create landing pages that automatically link with your e-mail campaign |
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- Template-based, upload your own HTML code or edit an existing webpage
- Upload files as landing pages (MS office files, PDFs, etc.) for download purposes
- Automatic link creation to be used in our e-mail campaign
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Capture and manage subscribers from multiple channels |
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- Automated or manual import of subscriber data from your existing databases
- Easy addition of new database fields
- Easy setup of complex database profiles for enhanced list segmentation
- Automated update function for changes in subscribers' data
- Automated or manual export of subscriber lists
- Manual entry and editing of individual subscriber profiles
- Automatic duplication handling
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Test your campaigns and set flexible launch schedules |
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- Flexible one-time and event-based scheduling of campaigns
- Test e-mail to individual address or in-house test list
- Percentage-based random split-test sampling for improved response
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Measure and analyze response in detail |
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- Live reports provides immediate access to all campaign results (open rates, bounces, click-throughs, unsubscribes, conversions, etc.)
- Drill-down analysis from graphical reports
- Profile-based comparison of campaign results
- Post-click conversion and ROI tracking
- Trends analysis comparing any number of campaigns over any period of time
- Visual click-through report
- Reports on development of user registrations
- Graphic results display of individual web forms
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Intelligent Bounce Management |
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- Highly developed bounce management with learning system for bounce messages (currently more than 3000 rules) and automatic reset of bounce counter after successful delivery
- Differentiation between soft, hard and block bounces
- Automated, rule-based forwarding mechanism for challenge response mails
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Deliverability Assurance |
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- Test likelihood of emails being blocked by the most widely used spam filters - SpamAssassin, Brightmail, McAfee, etc.
- Deliverability monitoring of campaigns to major ISPs - AOL, Hotmail, Yahoo, Excite, etc.
- Monitoring of more than 300 public blacklists
- Direct relations and whitelisting agreements with major ISPs
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Miscellaneous |
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- Free addition of new application administrators
- Different access levels
- Advanced bounce management allows for individual settings for soft- and hard bounces
- Application interface language can be changed per mouse-click (available: English and German)
- More than 30 pre-set languages (incl. Chinese and Russian) available for campaign and form creation - no translation needed
- Easy addition of any language for campaigns and forms that is not yet pre-set
- Own domain for use in landing pages or links in text-only e-mails, e.g. newsletter.yourcompany.com
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