Content Automation
Automatically pre-populate your email messages with content from external sources
How does it work?
The emarsys Content Automation enables marketers to have fully automated creation of their email messages. The feature imports content from external sources – e.g. your website – and inserts it into the email message via RSS (Real Simple Syndication) or HTTP links. The content is inserted into the message at a pre-defined time before the scheduled launch, personalised for individual recipients (if required) and any available links are made trackable.
What are the benefits?
The emarsys Content Automation
- Saves you time (and thus money) by inserting content automatically in your email message
- Minimises errors by using automation without human interaction
- Enables time-sensitive content (e.g. final portfolio updates, breaking news or product availability) by inserting the content upon campaign launch
- Allows for fully automated email creation when used in conjunction with triggered, transactional or recurring campaigns
- Allows you to concentrate on marketing strategy by freeing up resources from campaign creation
