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ERFM: The New Science Of Segmentation


Wondering how to engage your customers digitally without getting lost in their inbox or newsfeed? Learn how to use big data for personalized customer engagement.

In order to succeed in online CRM you you have to measure and understand engagement. That’s where eRFM comes in.
This quick guide to ERFM segmentation will introduce you to a new approach to segmentation that offers deeper insight that will help you to reshape your digital marketing strategy and the chance to truly understand online behavior so you can begin to influence it.

  • What’s driving changes in segmentation?
  • How marketers should respond
  • How new technologies help make sophisticated segmentation happen
  • What big data actually looks like for retailers
  • Who’s already embracing ERFM and how

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