Introducing the AI-Driven Marketer: Here’s How Marketing is Evolving in 2018 and Beyond

Times are Changing, and So Must Marketers We used to live in a simpler time. Companies controlled how, what, when, and where consumers experienced and interacted with their brands. Consumers became aware of new products in magazine or newspaper ads. They consumed convincing commercials from advertisers during their favorite television programs. Everything was systematic and…

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How Hype-Free AI Closes the Insight-to-Action Gap

The Data-to-Insight-to-Action Problem Marketing is crossing a threshold.  Old methods like mass batch-and-blasting of communications no longer works. Targeting customers isn’t as simple as segmenting based on categories or pooled behavior schemas. And, for the first time, humans can’t manually execute the precise individualized communications needed. As a result, a gap exists between the ability…

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Breaking Down AI: How to Work Side-by-Side with Data, Algorithms, and Automation Systems

When preparing my speech for Revolution, I found myself at the movie theater, excited to see Blade Runner 2049. Surely a movie about robots and AI would drive creativity for my upcoming speech about understanding artificial intelligence. While the movie didn’t inspire my speech per my original intention, it did make me realize that those…

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Personalizing the Travel Experience: A Soup-to-Nuts Guide for AI-Driven Journeys Across Web, Email, and Mobile

Global Instability Isn’t Stopping Travelers  When it’s all said and done, travelers want their experiences to be three things: authentic, stress-free, and personalized. Though volatility has defined the travel and tourism space throughout 2017, global getaway goers have not been deterred — quite the opposite.  Rising numbers of travelers worldwide are setting out to explore,…

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Marketing and Digital Transformation Leaders on AI, the Future…and the Unknown

The future of AI marketing is in your hands – but it remains a relative unknown at this point. As marketers on the forefront of so much digital transformation, we all have to come together to collectively “lean into” the change. Hear from some of today’s top marketing leaders on adjusting to change… and AI’s…

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What You Need to Know About the Fourth Industrial Revolution: AI

Revolution. A word typically characterized by some sort of massive uprising or major societal movement at the end of some long and bloody struggle.  Revolutions begin small, born in response to a challenge. They grow around a big idea, and usually signify an underlying — often long-accepted — problem exists which needs to be fixed….

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How to Use Omnichannel Marketing to Improve the Customer Journey

More than ever, businesses must be willing to adapt to be successful in today’s constantly changing retail environment.  Digital channels are growing in number and complexity, and, at the same time, consumer expectations are increasing. The days of mass messaging to all audiences are gone. Users are engaging across multiple platforms and devices, all the…

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How to Personalize Emails Throughout the Customer Lifecycle

For many marketers, planning, creating, and delivering personalized email content for every step of the customer lifecycle journey can be a long and tedious process.  Traditional, static, boring, salesy emails are both outdated and unwanted – so we have to go beyond the basics. From initial buyer research to the purchasing process and beyond, email is…

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Give Me The Worst Digital Travel Experience in the World (Said No Customer Ever)

My family is currently in the process of planning a cruise to the Eastern Caribbean.  Like 60% of leisure travelers, we will make our plans online. And also like the majority of travelers, our expectation when planning this Caribbean getaway is that the research, booking, travel, and even post-trip process provides that “little something extra.”…

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