By implementing Smart Insight, Replacements can now rely on AI-driven data science to create more accurate email campaigns in far less time. This allows the Replacements marketing team to focus their energy on content, strategy, and creative - not on the technology.
Smart Insight was like nothing else. Shareable data, integration, real-time automation. Only Emarsys offered educated recommendations with greater accuracy. No one else was offering that on-the-fly, real-time data, lifecycle marketing.
We’re at the start of what Emarsys is doing for Cosabella. I think the first thing it did isn’t even what it’s intended to do: It opened up the mind of the company.