Emarsys Profiled in 2016 “Vendor Landscape: European Marketing Automation Vendors” Industry Analyst Report
B2C Marketing Cloud from Emarsys among the Featured Innovative Solutions
Vienna, AT – July 13, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, was among the profiled companies in Forrester Research’s Vendor Landscape: European Marketing Automation Vendors, 2016. This analyst report features technologies including the Emarsys B2C Marketing Cloud, which helps B2C marketers execute and manage customer engagement and other marketing processes including campaigns.
The report describes the marketing automation landscape and provides advice to companies seeking these solutions including criteria to consider and questions to ask. As detailed in the report, when seeking a marketing automation solution, it is important for companies to address each of the areas of insight and engagement including: customer data, real-time analytics, insights and interactions to ensure a successful marketing automation strategy.
According to the report, “Emarsys customers can integrate their customer data; analyze it with campaign data; and create relevant, automated, and ad hoc campaigns through multiple channels to ensure that they effectively engage with customers and prospects.”
“We believe Emarsys inclusion in Forrester’s European marketing automation landscape report further underscores our commitment to delivering on the promise of marketing,” said Hagai Hartman, CEO, Emarsys. “Our B2C Marketing Cloud is focused on helping companies ensure their marketing effectiveness by taking action on customer data with analytics and insights that deliver the right content at the right time across any channel.”
As European companies seek digital marketing solutions to attract and retain customers, the Vendor Landscape stresses that European marketers need to be aware of the changing marketing landscape to address specific buyer needs with innovative technologies to stay ahead, localize their automated marketing efforts to be successful and to implement technologies that align with insight and engagement to deliver contextual marketing.
Forrester’s Q2 2016 EMEA Marketing Automation Market Overview Questionnaire Survey was fielded to 25 European martech vendors during Q2 2016. Additionally, Forrester tracked European martech vendors based on client inquires and surveys for the past five years with vendors new to this analysis in 2016, as well as those featured in previous reports. Forrester also used data from Forrester’s Global Business Technographics® Marketing Survey, 2015.
To download the Vendor Landscape: European Marketing Automation Vendors, 2016 report, visit https://emarsys.com/-uk/resources/whitepapers/european-marketing-automation-vendors-report.