August 2017 Benchmark: No Rest for e-Commerce — Holiday Marketing is Year-Round

Each month, we like to provide you with some insights from our own customer data to help inform your marketing strategy. This month, we’re taking a look at shopping trends surrounding holidays around the globe and highlighting why holiday marketing is becoming a full-time, year-round endeavor. It’s a commonly held misconception that marketing teams slow down…

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Starting Down the Path to a More Intelligently Automated Future

At Emarsys Evolution (New York, August 2017), I gave a talk titled Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future. The presentation detailed how AI marketing will change business per usual for today’s marketers.  However, talking about AI’s potential, and actually implementing it, are two very different things. That’s why we…

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How AI Will Augment – Not Take – Our Jobs

I don’t worry about a machine taking my job, and neither should anyone in marketing. AI won’t take your job; it will help you be more productive. First, a quick story: A couple of weeks ago, I received a call from a local real estate investor. I’ll spare the gritty details, but here’s how the…

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Moving to a New Marketing Platform? 7 Concerns, Questions, and Issues [Infographic]

The marketing technology landscape is a flurry of point solutions and channel-specific vendors, all vying for your attention. We’re setting out to make it all easier for you to navigate. Read on and get ready to challenge the status quo. In his 2004 book The Paradox of Choice: Why More Is Less, American psychologist Barry Schwartz…

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Why Omnichannel Is Every Marketer’s Future

Omnichannel is the Future Why are you going through the trouble of building an omnichannel marketing strategy? While many marketers are making the push for omnichannel, the “why” behind it might elude some. But, the why is everything.  Companies with omnichannel marketing approaches: Retain 89% of their customers, compared to 33% for companies without omnichannel  Experience…

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Omnichannel Haters: Why Aren’t Retailers Implementing Omnichannel Strategies?

The term “Omnichannel” is, understandably, an overwhelming concept for many marketers. The thought of expanding into more than one marketing channel—but also maintaining unified, consistent, personalized experience across them all—is abstract.   Regardless of how unprepared or unequipped you may feel, the time has come for all businesses to establish an omnichannel strategy. Why? Because there’s…

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Infographic: Omnichannel vs Multichannel Marketing Mindsets

Omnichannel and multichannel may seem similar in diction. In reality, they refer to very different approaches to a marketing strategy and resulting customer experience. What’s the difference between omnichannel and multichannel? It’s one of the most commonly misunderstood questions among marketing teams today. Since online consumers are surfing the web, browsing your website, and jumping…

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The Path to Omnichannel Excellence Begins with a Digital ID

Today’s customers are more likely to respond to personalized interactions with brands, via the channels and at the times they’re most receptive. Now, it’s up to marketers to deliver. This is made possible by using customers’ digital ID as the core of who they are, where they’ve been, and where they might go.  Delivering on…

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How to Prepare for the Holiday Season (Part 3): Amaze Customers with Truly Personalized Experiences

This series will explore three actionable steps every e-commerce business should use to prepare for a successful holiday season. Each blog post will focus on one of the following steps: Part I) How you can centralize fragmented customer data from a variety of sources. Part II) How you can leverage technology to deliver personalized customer…

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