3 Guaranteed Ways to Increase Conversions with a Customer-Focused E-Commerce Hub

If you sell anything online, you know how important it is to create amazing digital customer experiences. With your website as the nucleus of your digital strategy, how are you currently optimizing for conversions? This piece outlines three tactics you can use right away to improve your e-commerce hub and boost conversions. As two of…

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How Retailers Can Build Intimacy at Scale

Retail marketers and their customers seek the same thing: personal, engaging, meaningful interactions. As a marketer, you want to deliver them and consumers are growing to expect them. But are you actually delivering? By creating unified customer profiles, then using artificial intelligence marketing to personalize the customer journey, you can.    What do you crave?…

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The Perfect Advertising Campaign Starts with Personalization

The trick to breaking through with your advertising campaign today isn’t amazing creative, perfectly-placed media spots, or witty copy. All these should be augmented by one unifying element: personalization. Take a look at how personalization – driven by artificial intelligence –  manifests with tangible, concrete examples.  Traditional advertising campaigns have been built with a creative-first…

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How to Combat 4 Major AI Myths & Misconceptions [Plus Expert Insights]

Going Beyond the AI Hype There are too many myths circling around artificial intelligence (AI) and its role in marketing. It’s slanderous (to the technology industry) to denounce AI as only hype, and incorrect to assume AI is a fabrication coined by companies aiming to drum up publicity for what’s merely a machine learning, deep…

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Transforming the Travel Experience with Artificial Intelligence Marketing

Marketers in the travel space can leverage artificial intelligence to transform customers’ experiences with dynamic, real-time content. Learn how to notify travelers of itinerary changes, deliver live information like local weather updates to their phones, and offer relevant recommendations for nearby attractions or hotels. Personalization has become one of the biggest factors impacting customer retention…

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5 Things to Consider Before Sending Your Next Email Campaign

Email marketers are hard-pressed to both execute and then measure campaign performance. These five key questions – plus several derivative questions – will ultimately help ensure your compass is set due north for optimal email marketing success. We’ll look at campaign goals, audience, content, time sent, and success metrics. It’s often tempting to get so…

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How to Convert First-Time Buyers into Active Customers [Infographic]

A customer has made a purchase on your website – is your job as a marketer done? Nope! In fact, you only have a 27% chance of a customer returning after making a single purchase. It’s time to prioritize getting first-time buyers to return, and ultimately become loyal customers. Omni-channel personalization is the key to…

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