Smart Insight was like nothing else. Shareable data, integration, real-time automation. Only Emarsys offered educated recommendations with greater accuracy. No one else was offering that on-the-fly, real-time data, lifecycle marketing.
Emarsys helped us to build and progressively optimize a strategy centered around our customer journey that not only resulted in a huge improvement in all of our CRM KPI’s, but also clearly quantifiable revenue gains.
With all our data in Emarsys, we have all the segmentation that plugs straight into our Ad strategy. Automatically matching content to every audience has seriously boosted our revenue, especially with the increased reach and new streams.