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TURN DATA INTO INFORMATION

Don’t just collect data, make it work for you.

Emarsys is the best data-driven platform for 1-to-1 personalization because we understand that communication only works when you understand your data.

Give your data an IQ boost and start enriching contact data, then automate your marketing with personalization insights.

Cluster contacts by behavior and identify using smart metrics.

Self-learning Prediction Algorithms

Let our self-learning prediction algorithms analyze your data to show future value, product affinities, defection probabilities and many more calculations for each contact.

The same self-learning algorithms continuously improve their own performance and results, without any input from you.

Cluster contacts by behavior and identify using smart metrics.
One-click product recommendations.

Cross-channel e-commerce recommendations

Advanced machine learning algorithms analyze the wisdom of the crowd to know what content is relevant to the customer and when.

Create the personalized shopping experience which sends the right content for the right scenario, across channels to maximize engagement.

One-click product recommendations.
Visually segment customers by lifecycle status and spend level.

Advanced Customer-Lifecycle Segmentation

Intelligent algorithms identify where customers are in the lifecycle and then calculate the probabilities of conversion, defection, or inactivity.

Use this information in smart segments to automate highly targeted lifecycle campaigns designed to keep customers active.

Visually segment customers by lifecycle status and spend level.
Monitor and maximize the customer lifetime value as it changes over time.

Maximize the lifetime value of your customers

Smart analysis of purchase and behavior data gives the predicted future value for every single customer so you know where to focus, and when.

Take advantage of smart metrics such as predictive revenue, purchase patterns, and engagement patterns to really start maximizing value.

Monitor and maximize the customer lifetime value as it changes over time.
Identify customers by location.

Geo-relevant shopping recommendations

Location is key when your customers are on the move, especially if you know where they are likely to shop next.

Use that information to ensure the right items are available in their prefered store, or provide holiday-makers local offers.

Identify customers by location.
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