Intuitive Reporting and Insights
Understand and target your customers like never before using our intuitive marketing intelligence platform. Measure the performance of your customer engagement strategy and the impact it has on your business, then easily create segments from the same screens and automate your marketing efforts.
Clean and clear performance overview
Complete segment overview
Dashboard: cloud level performance overview
Use a single screen to get a complete view of everything that happens in your marketing platform, giving you full control for maximum results. Enjoy at-a-glance KPIs, trends over time, and real-time alerts highlighting where to focus attention to optimize performance.
Focus on retention, not just acquisition
If 9 out of 10 customers only buy once, you’re missing out on huge revenue opportunities. You need a platform that helps encourage repeat purchases and grows your customer lifetime value. Measure how well you reduce the proportion of one-off purchases to boost your revenue growth from repeat buyers right from your marketing platform.
Analyze campaign performance trends
Compare performance across different marketing campaigns using any number of key metrics, from click rates to conversion rates. Generate daily aggregated results from any mix of campaigns across the entire account to measure trend performance.
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Scale personalization beyond human capacity with Emarsys Artificial Intelligence Marketing. Let the machine handle complex tasks like data aggregation and analysis, so you can focus on doing what you really love: strategy, content, and creative.
Data-driven customer lifecycle marketing
Let your data show where your customers are along the customer lifecycle, and understand them like never before with Smart Insight. Analyze lifecycle stage performance with filters to identify engagement tactics that work, then save these views as segments for immediate use.
Visualize your customer’s product affinities
Let our machine learning algorithms automatically turn browse and purchase data into product affinities for you. Identify what your customers might want based on their current likes and activities, then target them with highly intelligent and personalized marketing campaigns.