With all our data in Emarsys, we have all the segmentation that plugs straight into our Ad strategy. Automatically matching content to every audience has seriously boosted our revenue, especially with the increased reach and new streams.
Emarsys ingested two years’ worth of our customer data and interpreted it into really easy-to-understand graphs and charts. So all of a sudden, my marketing team and sales team were smarter. We were able to take that insight and create meaningful and actionable, easy-to-understand data communication with the rest of the company.
Smart Insight has helped us to highlight the different personas in our database, as well as their product affinities. The information allowed us to build better campaigns, which has in turn improved our long-term engagement rates.