2017

Australia a step behind rest of Asia Pacific in understanding the customer journey

Only one in ten APAC marketers believe their organisation has a well-developed customer journey strategy in place; seven in ten say customer touchpoints are not integrated SYDNEY, Feb. 8, 2017 – New findings from Econsultancy’s Understanding the Customer Journey report, published in association with Emarsys, a leading global B2C marketing cloud company, demonstrate that much of...

Emarsys Fuels AI Marketing Capabilities with New Advanced Partner Integrations to Facilitate Cross Platform Data Flow

Provider of tangible AI Marketing technology highlights first steps to AI readiness for retail, ecommerce, travel and other B2C brands LONDON, U.K. – March 8, 2017 – Emarsys, a leading global B2C marketing cloud company, announces a wide range of advanced platform integrations and new products with partners, including Magento, Facebook, Salesforce eCommerce, Return Path,...

Cosabella’s Revenue Surges 60 Percent Using Emarsys AI-enabled B2C Marketing Cloud

Emarsys integration doubles Cosabella’s subscription base through omnichannel marketing and is the next big step in Cosabella’s move into AI during 2017 INDIANAPOLIS, IN, USA – February 8th, 2017 – Emarsys, a leading global B2C marketing cloud company, announces that luxury lingerie brand, Cosabella has implemented the Emarsys artificial intelligence (AI) enabled marketing automation platform...

Emarsys Partners with Kickdynamic and Launches Emarsys Open Time Content

Automated and personalized content based on context provides digital marketers a highly engaging email experience for their customers Vienna, AUSTRIA – February 9th, 2017 – Emarsys, a leading global B2C marketing cloud company, announces a partnership with Kickdynamic, an innovative provider of open time marketing technology, to launch Emarsys Open Time Content. This feature of...

2016

Emarsys Launches Artificial Intelligence Capabilities to Simplify and Revolutionize the Role of B2C Marketers

Emarsys Artificial Intelligence Marketing (AIM) simply and effectively bridges the execution gap between complex data science and scaling truly personal interactions with billions of customers LONDON, U.K. – November 30, 2016 – Emarsys, a leading global B2C marketing cloud company, announces the launch of Emarsys AI Marketing (AIM) that will revolutionize the role of marketers,...

Emarsys Fuels Innovation in High-Growth B2C Marketing Cloud Business with $22.3 Million Investment from TSLE

Increased momentum in Emarsys R&D helps marketers harness the benefits of artificial intelligence (AI) today VIENNA, Austria, October 31, 2016 – Emarsys, a leading global B2C marketing cloud company, today announced a $22.3M investment from TPG Specialty Lending Europe (TSLE), the European specialty lending investment platform of TSSP. This financing will fuel innovation in artificial intelligence...

Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe

President of the Americas Sean Brady Kicks Off the Series in Los Angeles to Discuss How to “Overcome Omnichannel Overload” Indianapolis, IN – August 29, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announced the launch of its Emarsys LIVE event series to educate, exchange ideas, and empower digital marketers...

Antavo and Emarsys Partner to Provide Powerful E-commerce Loyalty Programs to Further Strengthen Customer Retention and Increase Customer Lifetime Value

Vienna, AT – August 24, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announced today that it has partnered with Antavo, a UK-based company that has developed a SaaS solution for gamified e-commerce reward programs. This partnership provides Emarsys B2C Marketing Cloud e-commerce customers loyalty programs based on rewarding behaviors...

Emarsys Becomes a Demandware LINK Partner with Certified Integration

Demandware, a Salesforce Company, Users can Leverage the Power of the Emarsys B2C Marketing Cloud for Deeper One-to-One Customer Personalization Vienna, AT – August 2, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announced that it has become a Demandware LINK Technology Partner with certified integration, joining a best-of-breed community...

Emarsys Profiled in 2016 “Vendor Landscape: European Marketing Automation Vendors” Industry Analyst Report

B2C Marketing Cloud from Emarsys among the Featured Innovative Solutions Vienna, AT – July 13, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, was among the profiled companies in Forrester Research’s Vendor Landscape: European Marketing Automation Vendors, 2016. This analyst report features technologies including the Emarsys B2C Marketing Cloud, which...

Emarsys Announces Changes in Executive Leadership

Vienna AT – July 8, 2016 – Emarsys, a leading global provider of cloud marketing software for B2C companies, today announced that Josef Ahorner, co-founder and Chairman of the Board, and Hagai Hartman, co-founder and CEO, have taken the joint decision that Hartman will fully focus his attention on innovation to further strengthen the company’s...

Emarsys North America Celebrates a Year of Innovation and Excellence Delivering Business Growth and Industry Recognition

Indianapolis, IN – June 22, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, is proud to celebrate a year of innovation and excellence delivering significant business growth, as well as recognition from Forrester Research as a Strong Performer in The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016. In its...

Emarsys Launches CRM Ads Enabling Marketers to Connect Purchasing and Behavioral Data to Advertising Campaigns in Real Time

Vienna, AT – June 21, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, today announced the launch of Emarsys CRM Ads. This feature of the Emarsys B2C Marketing Cloud enables marketers to align their CRM, purchase, and cross-channel (e.g., mobile, Web, email) behavioral data to improve their advertising campaigns. For...

Emarsys Helps Retailers and Brands Target the Billion-dollar, M-commerce Market

Suite of mobile solutions launches leading with Mobile Engage, extending mobile app engagement and customer usage to drive retention across devices Vienna, AT – June 14, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, today debuted its mobile suite to enhance mobile app engagement and optimize customer journeys to further...

Emarsys Announces its Latest Magento Extension

Magento Users can now Access the Emarsys Smart Insight Customer Intelligence Platform and Enjoy Seamless Synchronization of Customer Data Further Improving Customer Engagement Vienna, AT – June 8, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announced its newest Magento extension providing access to Smart Insight, the Emarsys customer intelligence platform,...

Emarsys Survey Finds SMBs Quickly Adapting to the Omnichannel Paradigm to Compete

81% of Retail Professionals Still Rely on Email as a Driver for Customer Acquisition and 80% for Customer Retention Indianapolis, IN – June 7, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, has released the results of its in-person and online survey of 254 retail professionals published in partnership with...

Independent Research Firm Cites Emarsys as a Strong Performer in Q2 2016 Cross-Channel Campaign Management Report

Emarsys Receives the Highest Score Possible in the User Experience, Content Management and Web and eCommerce Criteria Vienna, AT – May 31, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, today announced that it was among the select companies that Forrester invited to participate in its Q2 2016 Forrester Wave™ evaluation,...

Emarsys VP of Client Success Alex Timlin Speaks at Magento Imagine

Presentation Demonstrates How to Unlock the Full Potential of Magento Store Data Indianapolis, IN – April 5, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announces that Alex Timlin, VP of Client Success, will present “Unlock the Full Potential of Your Magento Store Data” at 11:00 a.m. on Wednesday, April...

Emarsys Achieves 100% New Business Growth in 2015

Strong Demand and International Expansion, Fuelled by Innovation, Served as Primary Drivers of Success Vienna, AT – February 3, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announced an increase of over 100 percent in new business growth year-over-year. As a solid contributing factor to this success, the company added...

2015

Emarsys Releases its UK Black Friday 2015 Data Indicating UK Shoppers Will Almost Double their Spend on Clothing and Accessories this Black Friday

Upcoming Shopping Day to Yield an Increased Average Order Value of £122 London, UK – November 17, 2015 – Emarsys, a leading global provider of cloud marketing software for B2C companies, today released its Black Friday 2015 UK data shoppers will almost double their spend on clothing and accessories with an average order value for...

Emarsys Advertising Week Survey: 81% of Americans Want to Receive Ads from Retailers, but Content is King

Consumers Are Quick to Take Action against Brands that Spam them, with Nearly Two-Thirds Saying They Will Unsubscribe Immediately from all Email Communication from a Company NEW YORK – September 30, 2015 – Emarsys, the B2C Marketing Cloud, today announced the results of its 2015 Advertising Week Survey, examining Americans’ perspectives on marketing and advertising...

Emarsys, the B2C Marketing Cloud, Receives $33M Series A Investment from Vector Capital

First investment in company’s 15-year history to accelerate its rapid U.S. expansion INDIANAPOLIS – September 15, 2015 – Emarsys, the B2C Marketing Cloud, today announced a $33M equity investment from San Francisco-based Vector Capital. Vector’s Series A minority investment marks the first institutional funding received by Emarsys in its 15-year history. Emarsys will use the...

Global Digital Marketing Company Opens Americas Headquarters in ‘Midwest’s Silicon Valley’

Emarsys sets up shop in Indianapolis, reinforces the city’s reputation as a burgeoning tech hub INDIANAPOLIS – July 31, 2015 – Emarsys, one of the fastest growing and most innovative companies in the cloud-based eMarketing industry, today announced that it is opening its second headquarters in the Midwest tech hub of Indianapolis. Emarsys, who works...