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REPORTING AND INSIGHTS

Capitalize on opportunities using the only actionable business intelligence platform.

Understand and target your customers like never before using our intuitive reporting screens.

Measure the performance of your customer engagement strategy and the impact it has on your business, then easily create segments from the same screens and automate your marketing efforts.

Unified overview of your B2C Marketing Cloud

The Dashboard: Cloud Level Performance Overview

Use a single screen to get a complete overview of everything that happens in your B2C Marketing cloud, giving you full control for maximum results.

Enjoy at-a-glance KPIs, trends over time, and real-time alerts highlighting where to focus attention to optimize performance.

Unified overview of your B2C Marketing Cloud
Unveil customer lifecycle performance metrics

Data-Driven Customer Lifecycle Marketing

Let your data show where your customers are along the customer lifecycle, and understand them like never before with smart metrics.

Analyze lifecycle stage performance with filters and drilldowns to identify engagement tactics that work, then save these views as segments for immediate use.

Unveil customer lifecycle performance metrics
Real-time feed of website activities

Quantify Customer Web Engagement

Use real-time activity data for a complete overview of what your website visitors are doing, and see the revenue contribution for each personalization widget.

Map behavior with known contacts to further enrich their customer profiles and enable even more accurate targeting opportunities.

Real-time feed of website activities
Proportion of first time vs retention revenue over time.

Focus on Retention, Not Acquisition

If 9 out of 10 customers only buy once, you need to know how to encourage repeat purchases and grow your CLTV.

Measure how well you reduce the proportion of one-off purchases to boost your repeat revenue growth.

Proportion of first time vs retention revenue over time.
Coverage and analysis of known product affinities.

Visualize Your Customer’s Product Affinities

Let Machine Learning automatically turn browse and purchase data into product affinities for you.

Identify what your customers might like based on their current likes and activities, then target them with highly individualized campaigns.

Coverage and analysis of known product affinities.
Daily trend of multiple campaign performance.

Analyze Campaign Performance Trends

Compare performance across different campaigns using any number of key metrics, from click rates to conversion rates.

Select any number of campaigns and generate daily aggregated results across the entire account to measure trend performance.

Daily trend of multiple campaign performance.
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