What is Multi-Channel Marketing?

Multi-channel marketing can be defined in a number of ways, but at the most basic level it breaks down as follows: Multi-channel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers. A channel might be email, a print ad, a retail location, a…

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8 (More) Examples of B2C Marketing Automation at Work

Automation is the unsung hero of marketing strategies. It helps increase leads, conversions, and ultimately revenue, is proven to boost sales and productivity, as well as streamlining marketing professionals’ day-to-day workloads. For these reasons and many others, marketing automation is now imperative for any successful marketing strategy. Marketers need to take into account, however, how…

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4 Examples of Artificial Intelligence in Marketing

Artificial Intelligence marketing is the new trend taking the marketing world by storm, but many marketers are still in the dark around how AI strategies can be leveraged in everyday marketing campaigns. Here are 4 tried-and-true examples of AI marketing: 1. Preemptive Marketing With AI, marketers can sift through large amounts of data to determine…

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How Does B2C Marketing Automation Improve Campaign Engagement?

Marketing automation, the solutions and tools that allow marketers to control and leverage campaign aspects across multiple platforms from one location, is the bread and butter of today’s savvy marketer. For B2C marketers, marketing automation can be the missing link between campaign success and failure. There are plenty of reasons for marketers to implement automation…

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6 Digital Marketing Trends for 2017

Marketing and associated trends are constantly changing, and marketers are tasked with understanding and meeting these changes head on. As 2016 came to a close, digital marketing teams were hard at work implementing new B2C marketing trends, technologies, and strategies into their 2017 plans.   Here are 6 digital marketing trends to watch for in…

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Top 5 Social Media Predictions for 2017

Social media technology is evolving faster than ever. There are more and more platforms available, and their usage is expanding into new, uncharted territories. It seems as though marketers just get the hang of using one platform, or its features, before they change yet again. Looking back at some of the more recent developments, as…

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4 B2C Marketing Trends You Can’t Ignore

Today’s marketing experts are constantly inundated with new channels, tools, and innovations. Staying with, if not ahead, of the curve in this constantly evolving industry is critical for brands that want to succeed in today’s competitive environment. B2C marketers face even more unique challenges, as they are prey to the whim of customer needs and…

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November Marketing Campaigns: Black Friday and Cyber Monday

November is a key month in e-commerce and retail, and we’ve been busy crunching the data to look for meaningful trends and unique insights based on the 1.2 billion customer records we’ve analyzed for our clients. The sheer volume of data is staggering, and we’re lucky enough to work with some of the world’s leading…

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3 Tips for Defining and Measuring Digital Marketing Goals

Year after year, digital marketing becomes more intricate in its complexity. Not only are there increasing numbers of channels for customers, but more sophisticated data tools exist for digital marketers to utilize. For example, by collecting multi-channel data and creating a unified customer profile, brands can now better target individuals to create personalized experiences for…

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