Calm in the Chaos: Taking Control of the Customer Journey
In an ideal world, customer purchase patterns are linear, sequential, predictable, and structured. You know where to engage with consumers at all times. Once upon a time the world of e-commerce was ideal. Mapping marketing programs along the purchase path was all you needed to keep shoppers engaged. Unfortunately, those days have passed.
Consumers use multiple devices to weave an endless number of trails across sites, stores, and social networks, to journey from brand awareness to long-term loyalty. How are you going to make sense of everything, and engage your customers?
Sean Brady, Emarsys President of the Americas, shared a few ways to help calm the chaos at eTail West. Watch his 15 minute presentation and you will learn how to:
- Utilize Purchase Data
- Identify Automation Opportunities
- Redefine Reporting
Here is more on how to calm the chaos.
Ready to get started? Download 7 Steps to Successful Retention Automation to learn how to keep your customers coming back for more.