Home » Infographic: Leveraging Customer Data for Personalized Interactions

Infographic: Leveraging Customer Data for Personalized Interactions

Lindsay Tjepkema
Lindsay Tjepkema , Global Head of Content , Emarsys

Looking back over recent years, we’ve seen an abundance of new technology and breakthrough solutions designed to engage the customer and make marketers’ jobs easier and more streamlined.

Now it’s time to put those new solutions to the test. Make this the year that you adopt the best of this new marketing technology to achieve previously unimaginable goals – breathe a sigh of relief from the growing pressure that many of today’s marketers are faced with.

The digital customer journey is very important to businesses and today’s marketers. Both need to have a clear sense of what customers are searching for and a clear idea on how they’re going to market it to them. Leveraging customer data to create more personalized experiences is one such way of doing so.

Emarsys has joined forces with Econsultancy, a worldwide leader in marketing education and research, to create a report on leveraging consumer data to personalize marketing content. The report is based on a survey of nearly 1,000 digital marketers and e-commerce professionals.

Learn how customer data can be used to create more personalized experiences across the entire journey. From this infographic, you’ll learn more about:

  • The importance of understanding your customer journey
  • The customer journey in a digital world
  • How to get the most our of customer data

Final Thoughts

Just how well do you understand the customer journey? By using customer data, companies are able to gain valuable insights into the mind of the consumer. This personalized experience helps both the customer and the company, as they each feel satisfied with the journey and the outcome.

Still want to learn more about personalization? Be sure to download the entire Econsultancy report today.

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