Omnichannel Marketing Excellence Starts with Email

Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel tack that puts customers at the center of a diverse network of interactions and engagements. In this white paper, you’ll learn: How email can serve as the foundation of your omnichannel strategy How Artificial intelligence marketing...

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The Omnichannel Marketer’s Holiday Domination Guide

As the season of holiday sales creeps closer, so does the expectation for marketers to deliver a foolproof strategy for increasing sales and customer retention through personalized 1:1 campaigns. Don’t panic. We know the challenges you face in trying to provide personalized experiences – and we want to help. This guide will identify those challenges...

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Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce

Is there still a gap between the ability of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers and business leaders to adopt them? Download this commissioned study, conducted by Forrester Consulting on behalf of Emarsys, to learn more about AI marketing readiness in retail and e-commerce! Highlights from...

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Beat the Spam Trap: Understanding Email Deliverability

For years, email marketing has reigned as one of the most widely used and most cost-effective marketing channels – and for good reason. How sure are you that your emails are making it to the inboxes? This ebook shows you how to improve your email deliverability with actionable information on key topics including: What you...

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Marketer + Machine: The Empowered Marketing Revolution

Marketers, we empathize with you! You are under an exceptional amount of pressure and expectations to deliver on goals. Adding to this pressure is the issue of data, it can easily become an obstacle to sift, analyze, interpret, and use. Don’t feel weighed down, empower yourself, be part of the revolution. This eBook explores issues...

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Live Email Content

Marketers in the travel industry have to juggle producing not only relevant content, but content that is extremely time-sensitive and actionable to the end customer. In this white paper, we’ll take a look how Open Time Content (OTC) can help your travel brand stand out by exploring: Overcoming the limitations of traditional emails, such as...

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Are You Prepared for a Mobile-First World?

Over the last decade, people have come to use their mobile devices over all other devices to browse and shop on websites. Is your brand prepared for this new mobile-first world? If you’re an e-commerce business, this might be the most important question to answer early in 2017. Why? Because every day you don’t compete...

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Understanding the Customer Journey in Asia Pacific

Key Findings: Only 1 in 10 have a well developed strategy 66% of companies heavily rely on email data Mobile strategies are lacking maturity Companies are struggling to keep up with mobile Countries covered: Austraila, China, Hong Kong, India, Indonesia, Malaysia, Singapore   This report is free of charge for you to download now.   

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Personalize Your Incentive Strategy

The artificial intelligence revolution is upon us. Advanced machine learning algorithms are being built into AI marketing solutions so Marketers can foster a more personalized incentive strategy at scale. Learn how to deliver the best discount for each individual based on shopping history, buying behavior, browsing, and past engagement.  In this whitepaper, we’ll cover: •...

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The Bridge Between Data and Personalization

Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. Each data point provides an opportunity to gain greater understanding of potential customers and develop personalized marketing strategies to win them over. While there...

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Omnichannel Marketing Automation

Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how should they begin to apply, and even automate, omnichannel strategies to improve the customer journey? To create a truly holistic omnichannel strategy, marketers should follow the examples of brands that have already experienced omnichannel successes....

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Retention Marketing is All About the Customer

Retention marketing is all about people. Adopting this new customer-based advertising approach allows marketers to keep up with the evolving digital landscape. By using the right blend of data and technology, marketers can acquire, convert, grow, retain, and win back customers in one seamless omnichannel strategy. This guide highlights: The Customer Data Landscape. Available Marketing...

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5 E-Commerce Marketing Predictions for the Next 5 Years

The very nature of marketing dictates that it is always changing and evolving to stay relevant to consumer wants and needs. Marketers and retailers alike have learned that if they don’t adapt to the changing times, they risk losing valuable clients and customers. To stay ahead of the curve in the coming years, marketers must...

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Adapting to the pace of omnichannel commerce

For SMBs, the establishment of a strong digital presence begins with email and the website, but sets the stage for so much more. The SMBs of today are in an interesting position – despite their size, they can still benefit from similar marketing strategies and technologies being deployed and used by larger organizations. Through omnichannel digital strategies, companies such as Amazon continue to raise the bar...

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Digital Requires an OmniChannel Retail Strategy

To be successful in today’s ever-changing retail environment, businesses need to adapt. Retailers must keep consumers engaged across proliferating channels, or lose them. Digitally transformed channels are growing in number and complexity, and at the same time consumer expectations are increasing. The paradox of “intimacy at scale” creates new requirements for retail marketing and enabling...

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Emarsys cited as a Strong Performer in Cross-Channel Campaign Management

The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016 report evaluated the top 15 cross-channel campaign management providers and how they stack up. In this report, you will: See why CCCM is shedding its direct marketing lineage Learn why B2C marketing pros rely on CCCM to drive customer interactions Gain an understanding of the leading solutions that...

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Trusting the Machine:

True Marketing Automation is Predicting a Customer’s Next Move, Not Reacting to a ‘Moment’. Data has become the most important tool to keep customers engaged. Customers are interacting with your brand 24/7 across a myriad of channels and devices. All these interactions and points of engagement are providing a foundation for real customer intelligence strategies. Using that data properly is...

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Seven steps to successful retention automation

Most marketers are besieged by unstructured data that leaks potential. Accessible technology can structure data in a custom way, and provide the focus needed to find insight in that data. But you need the right mix of technological capabilities. That mix is described in this impartial guide that shares what we have learnt from working...

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Predict, protect, and recover revenue across the digital customer journey

Acquiring new customers is more expensive than ever. New research shows that 98% of first-time visitors never convert, and of the few that do, 70% never come back. Competing on price is no longer the answer, it’s not efficient and it’s not sustainable. By analyzing existing customer behavior online retailers are finding new ways to...

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From personalization to customer loyalty

To help e-commerce companies operating in an increasingly competitive landscape, Emarsys collaborated with market researchers OnePoll, to conduct a survey of over 2,000 UK consumers. The survey addressed online shopping behavior and preferences to provide valuable consumer insights which will inform marketing activities that effectively engage consumers.

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ERFM: The new science of segmentation

Wondering how to engage your customers digitally without getting lost in their inbox or newsfeed? Learn how to use big data for personalized customer engagement. In order to succeed in online CRM you have to measure and understand engagement. That’s where ERFM comes in. This quick guide to ERFM segmentation will introduce you to a...

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Econsultancy’s marketing automation best practice guide

The Marketing Automation in Asia Pacific Best Practice Guide takes an unbiased look at the role of automated marketing tools in the Asia pacific region, exploring the specific challenges, opportunities and implementation best practices and effective marketing strategies. The report, sponsored by Emarsys, is essential reading for APAC marketers who want to have a clear...

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The psychology of mobile marketing

Consumers behave differently on mobile devices. Use this to your advantage and shape your mobile marketing strategy by understanding the psychology behind the mobile user experience. This guide explains how mobile use changes customer engagement – and how marketers need to respond.

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Does marketing automation work for B2C marketers?

B2C marketing requires a high level of customer engagement to be successful. Marketing automation allows you to engage potential and existing clients without requiring more of your time.

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Email optimization for smartphones

If mobile is so prominent, does this change how email is consumed as the traditional office barriers are removed and people can access their email from anywhere? Will you need a different strategy for email optimization on smartphones to increase open and clickthrough rates? Download this guide to learn more about email marketing best practices...

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