What Is Predictive Marketing, and How Can You Use It?

Predictive marketing allows recommendation solutions to leverage machine-learning algorithms to deliver consumers highly researched, specifically targeted product recommendations, wherever they engage with a brand. In today’s ever-changing, fast-paced marketing environment, consumer trends and behaviours can change at a moment’s notice. It’s only fitting, therefore, that the next wave of marketing technology solutions focus not on…

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How Does Email Personalisation Help B2C Businesses Grow?

Today’s B2C marketers are under no illusions: personalised consumer experiences are now the norm. No matter the industry or channel, consumers expect customized, tailor-made content at every turn. Personalised marketing is no longer just a trend, and marketers are now faced with the challenge, and opportunity, to build strong, lasting relationships with individual consumers. Email…

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How to Measure the Success of Your Email Campaigns

Email campaigns are still the number-one engagement channel, and sit right at the core of any successful marketing strategy. Today’s marketing teams are under increased pressure to continuously prove impact, effectiveness, and ROI for their marketing campaigns. This is particularly true for email marketing. According to technology research firm Radicati, the number of email accounts…

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3 Tips to Improve Your Cross-Device Marketing

A person searches for a product on a mobile device, then purchases said product on a desktop, or vice versa. Sound familiar? It should. Gone are the days where customers relied solely on a brick-and-mortar storefront for the entire customer journey. The internet ensures that today’s customers are constantly connected to brands all around the…

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4 Real World Data-Driven Marketing Examples

Today’s digital marketers have seen a massive influx of new channels, tools, and platforms designed to help collect and analyse data on target customers. Data-driven marketing allows marketers to stay relevant in today’s highly competitive B2C world; by staying up-to-date on the latest trends and resources, they are able to build successful data-driven marketing strategies…

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How to Build the Best Data-Driven Marketing Strategy

Data-driven marketing is quickly being recognized as the future of how marketers perceive data. With the growth of big data, and the ever-increasing access marketers have to customer information, it’s no wonder that C-suite and marketing teams are falling in love with the way we see data. In fact, according to a survey by Insights…

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The Rise of AI: Will Your Marketing Job Be Given to a Robot?

Nearly every modern industry is becoming increasingly dependent upon automation technology. From manual labor jobs such as construction workers, to more surprising industries such as insurance, the use of machine learning and artificial intelligence is on the rise. The benefits and opportunities this brings are, of course, very exciting. Robotic “workers” can create safer work…

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4 Biggest Challenges Marketers Must Face

Pressure from executives, other marketers, and even consumers, makes it extremely difficult for marketers to see past daily execution and tactical work to focus on strategy and innovation. Here, we’ve outlined four of the most difficult challenges in marketing today, and what you can do to successfully overcome them. Challenge #1: Increasing Customer Expectations Modern…

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How to Deliver What Your Customers Want, Before They Know They Want It

Today’s consumers expect personalized content and experiences, and why wouldn’t they? Not only has technology increased everyone’s expectations to receive what they want, when and where they want it, but today’s brands are also requesting more and more personal information from consumers. It’s only fitting that consumers should expect to receive tailored content and customized,…

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