Emarsys ingested two years’ worth of our customer data and interpreted it into really easy-to-understand graphs and charts. So all of a sudden, my marketing team and sales team were smarter. We were able to take that insight and create meaningful and actionable, easy-to-understand data communication with the rest of the company.
Smart Insight has helped us to highlight the different personas in our database, as well as their product affinities. The information allowed us to build better campaigns, which has in turn improved our long-term engagement rates.
We struggled to identify who should receive discounts, or for what amount. The answer was hidden in our data, revealed with this new solution that not only identified what action to take, but completely automated the delivery process. AI at its finest, really.