Smart Insight has helped us to highlight the different personas in our database, as well as their product affinities. The information allowed us to build better campaigns, which has in turn improved our long-term engagement rates.
We struggled to identify who should receive discounts, or for what amount. The answer was hidden in our data, revealed with this new solution that not only identified what action to take, but completely automated the delivery process. AI at its finest, really.
We turned the email channel results around by implementing a mix of automation, segmentation, and targeting, as well as including recommendations in our strategy.