How to Increase Mobile Sales for the 2017 Holiday Season

The 2017 Holidays spell “opportunity” for mobile-first brands that can drive engagement, retention, and sales with timely push notifications and personalised SMS offers. Introduction The Holidays carry obvious opportunity for digital-driven, mobile-ready retail brands. If you’re anything like me, you (quite admittedly) rely on your mobile device to accomplish most of your daily tasks. When…

More >

20 Ways to Increase Online Sales During the 2017 Holiday Season [Expert Insights + Must-Know Stats]

Introduction: Why Marketers Need Personalised Marketing Campaigns For online B2C companies, the holiday shopping season represents far and away the most lucrative season of the year. As an e-commerce marketer, you’re busy trying to drive interest in your products and services, increase the chances of conversion, and ultimately maximise revenue, but that process starts well…

More >

What Is Predictive Marketing, and How Can You Use It?

Predictive marketing allows recommendation solutions to leverage machine-learning algorithms to deliver consumers highly researched, specifically targeted product recommendations, wherever they engage with a brand. In today’s ever-changing, fast-paced marketing environment, consumer trends and behaviours can change at a moment’s notice. It’s only fitting, therefore, that the next wave of marketing technology solutions focus not on…

More >

The Deliverability Engagement Score

Deliverability is a key metric, and where engagement begins. However, ensuring that an email reaches its intended destination is only one factor that impacts engagement. At the request of our clients, Emarsys is taking a closer look at email benchmarks and trends across key industries, verticals, and countries. As always, our findings represent our analysis…

More >

How Does Email Personalisation Help B2C Businesses Grow?

Today’s B2C marketers are under no illusions: personalised consumer experiences are now the norm. No matter the industry or channel, consumers expect customized, tailor-made content at every turn. Personalised marketing is no longer just a trend, and marketers are now faced with the challenge, and opportunity, to build strong, lasting relationships with individual consumers. Email…

More >

How to Measure the Success of Your Email Campaigns

Email campaigns are still the number-one engagement channel, and sit right at the core of any successful marketing strategy. Today’s marketing teams are under increased pressure to continuously prove impact, effectiveness, and ROI for their marketing campaigns. This is particularly true for email marketing. According to technology research firm Radicati, the number of email accounts…

More >

3 Tips to Improve Your Cross-Device Marketing

A person searches for a product on a mobile device, then purchases said product on a desktop, or vice versa. Sound familiar? It should. Gone are the days where customers relied solely on a brick-and-mortar storefront for the entire customer journey. The internet ensures that today’s customers are constantly connected to brands all around the…

More >

4 Real World Data-Driven Marketing Examples

Today’s digital marketers have seen a massive influx of new channels, tools, and platforms designed to help collect and analyse data on target customers. Data-driven marketing allows marketers to stay relevant in today’s highly competitive B2C world; by staying up-to-date on the latest trends and resources, they are able to build successful data-driven marketing strategies…

More >