We’re at the start of what Emarsys is doing for Cosabella. I think the first thing it did isn’t even what it’s intended to do: It opened up the mind of the company.
Emarsys helped us to build and progressively optimize a strategy centered around our customer journey that not only resulted in a huge improvement in all of our CRM KPI’s, but also clearly quantifiable revenue gains.
With all our data in Emarsys, we have all the segmentation that plugs straight into our Ad strategy. Automatically matching content to every audience has seriously boosted our revenue, especially with the increased reach and new streams.