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Email Marketing Well Done: Char-Broil, BrightWave, and Emarsys

Lindsay Tjepkema
Lindsay Tjepkema , Marketing Director, Americas , Emarsys

We’re nearing the “dog days” of summertime — the 4th of July is freshly behind us, but grilling season is still amping up… and the patties and hotdogs are flying!

If you enjoy frequent or even sporadic grilling, you know the name Char-Broil. The subsidiary of W.C. Bradley Co. is the leading manufacturer of outdoor grills and smokers — and they needed help reaching their millions of gas grilling and charcoal cooking master chefs.

In conjunction with an existing partnership with leading email/eCRM agency BrightWave, Char-Broil turned to Emarsys for help. The below graphic summarizes how the brand adopted the Emarsys platform to augment its existing email strategy.

In the months ahead, BrightWave and the Char-Broil marketing team will be able to easily set up automated campaigns and define customer segments to educate new customers about the brand. It will also drive sales through Char-Broil’s reseller channels and parts sales through their e-commerce site.

With the help of Emarsys, Char-Broil was able to get its email marketing program cooking at an all-time high in terms of efficiency and execution.

➤ Check out more about Char-Broil’s journey!

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