Transforming the Travel Experience with Artificial Intelligence Marketing

Marketers in the travel space can leverage artificial intelligence to transform customers’ experiences with dynamic, real-time content. Learn how to notify travelers of itinerary changes, deliver live information like local weather updates to their phones, and offer relevant recommendations for nearby attractions or hotels. Personalization has become one of the biggest factors impacting customer retention…

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5 Things to Consider Before Sending Your Next Email Campaign

Email marketers are hard-pressed to both execute and then measure campaign performance. These five key questions – plus several derivative questions – will ultimately help ensure your compass is set due north for optimal email marketing success. We’ll look at campaign goals, audience, content, time sent, and success metrics. It’s often tempting to get so…

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The Ultimate Guide to Measuring Email Marketing Success: 12 Key Metrics

Email marketing should be at the center of your e-commerce strategy. But how do you know which key metrics to focus on, and how to measure each? Quit wondering whether you’re judging your email marketing performance with the right metrics — experts clear the air on what, exactly, to start measuring. Roughly 46 years ago,…

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What is Marketing Automation?

Marketing automation is the ability of software to operationalize your communications and help efficiently manage repetitive tasks. In this article, you’ll learn about the value of marketing automation, as well as myths associated with it, tangible benefits it offers marketers, and how to choose the best automation tool for your team’s needs. What Is Marketing…

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The New Age of Travel: Challenging the Status Quo [Infographic]

With year-over-year growth of 5% in 2016, the travel industry has a huge opportunity to capitalize on the increase in “experience spending” among travelers. Y-O-Y growth in #travel is approximately 5% — capitalize on the new age of travel [Infographic] ✈️   CLICK TO TWEET With 70% of millennials opting to spend money on memorable experiences rather…

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Revolutionizing Big Data with Artificial Intelligence

As marketers in a technology-savvy generation, we’re taught to collect, analyze, trust, and value data from a myriad of sources.  It’s a well-accepted concept that looking at numbers can provide unrivaled guidance and insight into marketing best practices and strategy. But as a new wave of marketing technology solutions open the door to even more…

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