The Essential Advantages of Data-Driven Marketing

Today’s marketers know that in the modern world, gut instinct and traditional approaches just won’t cut it anymore. The stakes are too high and the consequences are too steep to put anything other than your very best effort behind campaign strategy and execution. For savvy marketers, this means leveraging data-backed insights and metrics to maximize…

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Are Your Marketing Programs Money Pits?

As a marketing executive, your plate is not only full, it’s bursting with high-level operational tasks, planning, and senior leadership meetings. With multiple KPIs, OKRs, metrics, and measurements all judging the success and failure of you and your department, it is often tempting to throw budgeted dollars at seemingly innovative solutions that make big promises….

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Even More Ways Open Time Content (OTC) Can Work For Travel Marketers

Yes, it’s true, marketers in the travel industry have a tough job. Not only must they produce compelling and relevant content, they also have to make sure this content is extremely personalized and up-to-date. The travel world is notoriously time sensitive, and being even a minute or two late with a message can completely throw…

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5 Data-Driven Marketing Trends to Watch For

Today’s marketers are under an enormous amount of pressure. They are required to deliver on high expectations from executives and boards while providing exceptionally personalized content to consumer audiences. With so many places to focus, it can be hard to plan and strategize for future growth and success, but the latest data-driven trends are making…

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Infographic: How to Unite Online and Offline Customer Experiences

Today’s consumer has been enthralled by the ease of online shopping, causing a migration from the more traditional brick-and-mortar stores. However, by uniting this new online experience with the existing offline one, brands can reap the advantages of both. Combine all the channels offered to consumers into one cohesive strategy, referred to as omnichannel marketing….

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How Can Personalized Incentive Recommendations Help Modern Marketers?

Personalization is the modern-day marketer’s best friend. Artificial intelligence has already become a vital tool for the marketing strategies of many popular brands. Machine learning algorithms are taking on what were once tedious and time-consuming day-to-day tasks, allowing marketing teams the freedom to focus on more business-imperative thoughts and initiatives. While many uses for artificial…

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If You Send Email to Orange UK Addresses, Your Deliverability Is About to Take a Hit

Shortly after Verizon announced that they were getting out of the email business, the UK’s Orange followed suit, making a similar exit from hosting email for their customers. The parent company, EE, is the largest digital communications company in Britain, supporting over 31 million connections across its mobile, fixed, and wholesale markets. Beginning on May…

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Are The 4 Ps of Marketing Still Important?

The evolution of the digital age has caused the standard methods and practices of nearly every industry to change and grow to work within this new paradigm. One industry that has arguably seen the most benefit from the growth of digital is marketing. Today’s marketers have access to a wealth of information and access through…

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4 Ways a Predictive Recommendation Engine Will Benefit Your Business

For any cross-channel strategy to be successful, it must have the ability to effectively provide personalized product recommendations to customers each time they interact with a brand. Emarsys Predict is an analytical recommendation engine that uses machine learning algorithms to engage customers with the products most likely to resonate with them. From the website, to…

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