Moving to a New Marketing Platform? 7 Concerns, Questions, and Issues [Infographic]

The marketing technology landscape is a flurry of point solutions and channel-specific vendors, all vying for your attention. We’re setting out to make it all easier for you to navigate. Read on and get ready to challenge the status quo. In his 2004 book The Paradox of Choice: Why More Is Less, American psychologist Barry…

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Why Omnichannel Is Every Marketer’s Future

Omnichannel is the Future Why are you going through the trouble of building an omnichannel marketing strategy? While many marketers are making the push for omnichannel, the “why” behind it might elude some. But the why is everything.  Companies with omnichannel marketing approaches: Retain 89% of their customers, compared to 33% for companies without omnichannel …

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Omnichannel Haters: Why Aren’t Retailers Implementing Omnichannel Strategies?

“Omnichannel” is, understandably, an overwhelming concept for many marketers. The thought of expanding into more than one marketing channel—but also maintaining unified, consistent, personalized experience across them all—is abstract.   Regardless of how unprepared or unequipped you may feel, the time has come for all businesses to establish an omnichannel strategy. Related Content: What’s the…

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What’s the Difference Between Omnichannel vs. Multichannel? [Infographic]

Omnichannel and multichannel may seem similar in diction. In reality, they refer to very different approaches to a marketing strategy and resulting customer experience. What’s the difference between omnichannel and multichannel? It’s one of the most commonly misunderstood questions among marketing teams today. Since online consumers are surfing the web, browsing your website, and jumping…

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The Path to Omnichannel Excellence Begins with a Digital ID

Today’s customers are more likely to respond to personalized interactions with brands, via the channels and at the times they’re most receptive. Now, it’s up to marketers to deliver. This is made possible by using customers’ digital ID as the core of who they are, where they’ve been, and where they might go.  Delivering on…

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How to Increase Mobile Sales for the 2017 Holiday Season

The 2017 Holidays spell “opportunity” for mobile-first brands that can drive engagement, retention, and sales with timely push notifications and personalized SMS offers. Introduction The Holidays carry obvious opportunity for digital-driven, mobile-ready retail brands. If you’re anything like me, you (quite admittedly) rely on your mobile device to accomplish most of your daily tasks. When…

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How to Prepare for the Holiday Season: Part III – Amaze Customers with Truly Personalized Experiences

This series will explore three actionable steps every e-commerce business should use to prepare for a successful holiday season. Each blog post will focus on one of the following steps: Part I) How you can centralize fragmented customer data from a variety of sources. Part II) How you can leverage technology to deliver personalized customer…

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How to Prepare for the Holiday Season: Part II – Using Technology to Create 1-to-1 Communications

This series will explore three actionable steps every e-commerce business should use to prepare for a successful holiday season. Each blog post will focus on one of the following steps: Part I) How you can centralize fragmented customer data from a variety of sources. Part II) How you can leverage technology to deliver personalized customer…

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How to Prepare for the Holiday Season: Part I – Why Unite Customer Data?

This series will explore three actionable steps every e-commerce business should use to prepare for a successful holiday season. Each blog post will focus on one of the following steps: Part I) How you can centralize fragmented customer data from a variety of sources. Part II) How you can leverage technology to deliver personalized customer…

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