Preparing for the Holiday Season: Why Unite Customer Data?

This series will explore three actionable steps every e-commerce business should use to prepare for a successful holiday season. Each blog post will focus on one of the following steps: Part I) How you can centralize fragmented customer data from a variety of sources. Part II) How you can leverage technology to deliver personalized customer…

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Is Marketing Really Ready for AI? [Infographic]

It’s summertime, and that’s got me thinking about America’s favorite pastime (and marketing, but marketing is always on my mind…we’ll get to that in a moment). Speaking of which, have you ever seen the film Moneyball? The film chronicles the 2002 Oakland Athletics’ remarkable season and playoff run. It depicts, among other things, how insights are…

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20 Ways to Increase Online Sales During the 2017 Holiday Season

Why Marketers Need Personalized Marketing Campaigns For online B2C companies, the holiday shopping season represents far and away the most lucrative season of the year. As an e-commerce marketer, you’re busy trying to drive interest in your products and services, increase the chances of conversion, and ultimately maximize revenue, but that process starts well in…

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3 B2C Trends to Help e-Commerce Brands Improve Customer Engagement

Customer engagement is predicated on a company’s ability to unify customer data, leverage AI-enabled technology, and create compelling omnichannel experiences. Introduction English technology guru Michael Aldrich, the creator and father of online shopping, believed an electronic, interactive, “many-to-many” approach to mass communication could change the way business was done. Not only was Aldrich a brilliant inventor, he…

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The Promise of AI Marketing: 3 Ways Marketers are Using Artificial Intelligence

Introduction: The Role of AI Marketing Innovation in marketing technology has skyrocketed the industry into the stratosphere in the last few years. New trends and tools are continuously introduced and hyped to marketers; each new piece of marketing technology seems to promise digital marketing teams the sun, the moon, and the stars. Perhaps the most…

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