How to Use Omnichannel Marketing to Improve the Customer Journey

More than ever, businesses must be willing to adapt to be successful in today’s constantly changing retail environment.  Digital channels are growing in number and complexity, and, at the same time, consumer expectations are increasing. The days of mass messaging to all audiences are gone. Users are engaging across multiple platforms and devices, all the…

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How to Personalize Emails Throughout the Customer Lifecycle

For many marketers, planning, creating, and delivering personalized email content for every step of the customer lifecycle journey can be a long and tedious process.  Traditional, static, boring, salesy emails are both outdated and unwanted – so we have to go beyond the basics. From initial buyer research to the purchasing process and beyond, email…

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Give Me The Worst Digital Travel Experience in the World (Said No Customer Ever)

My family is currently in the process of planning a cruise to the Eastern Caribbean.  Like 60% of leisure travelers, we will make our plans online. And also like the majority of travelers, our expectation when planning this Caribbean getaway is that the research, booking, travel, and even post-trip process provides that “little something extra.”…

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November 2017 Benchmark: Holiday Marketing Success Goes Beyond Customer Acquisition

Each month, we like to provide you with some insights from our own customer data to help inform your marketing strategy.  As we’ve talked about in previous reports, many of the most successful global brands are looking at how they can generate revenue year-round, with less peaks and troughs in monthly performance – and less…

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What Retailers Need to Know About Couch Commerce This Black Friday

Introduction Black Friday is widely regarded as the single biggest shopping day of the year.  But with more and more consumers shifting to online shopping (couch commerce), should brick-and-mortar retailers have reason for worry? In 2016, for the first time, more people spent Black Friday buying online (103M) than in-person (102M). The overall trend is…

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The First Step to AI Readiness: Cleaning Your Data [Q&A with Daniel Eisenhut, VP, Services and Support at Emarsys]

What if I told you that even the best technology in the world couldn’t save a company with erroneous, disorganized customer data?  “Dirty data,” if you will, is one of the most widely misunderstood and disregarded issues plaguing companies today. Flawed data costs the U.S. roughly $3B per year, according to a 2016 Harvard Business…

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5 Easy Ways to Add Personalization to Your Email Marketing Strategy

Meeting (and exceeding) customer expectations today is about one thing: personalization. Cross that with today’s #1 most effective communication channel – email – and you have a recipe for success. There are 5 easy tactics you can infuse within your email marketing strategy to supercharge your personalization. Learn how to use custom incentives, dynamic CTAs,…

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3 Guaranteed Ways to Increase Conversions with a Customer-Focused E-Commerce Hub

If you sell anything online, you know how important it is to create amazing digital customer experiences. With your website as the nucleus of your digital strategy, how are you currently optimizing for conversions? This piece outlines three tactics you can use right away to improve your e-commerce hub and boost conversions. As two of…

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How Retailers Can Build Intimacy at Scale

Retail marketers and their customers seek the same thing: personal, engaging, meaningful interactions. As a marketer, you want to deliver them and consumers are growing to expect them. But are you actually delivering? By creating unified customer profiles, then using artificial intelligence marketing to personalize the customer journey, you can.    What do you crave?…

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