The Ultimate Guide to Measuring Email Marketing Success: 12 Key Metrics

Email marketing should be at the center of your e-commerce strategy. But how do you know which key metrics to focus on, and how to measure each? Quit wondering whether you’re judging your email marketing performance with the right metrics — experts clear the air on what, exactly, to start measuring. Roughly 46 years ago,…

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What is Marketing Automation?

Marketing automation is the ability of software to operationalize your communications and help efficiently manage repetitive tasks. In this article, you’ll learn about the value of marketing automation, as well as myths associated with it, tangible benefits it offers marketers, and how to choose the best automation tool for your team’s needs. What Is Marketing…

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The New Age of Travel: Challenging the Status Quo [Infographic]

With year-over-year growth of 5% in 2016, the travel industry has a huge opportunity to capitalize on the increase in “experience spending” among travelers. Y-O-Y growth in #travel is approximately 5% — capitalize on the new age of travel [Infographic] ✈️   CLICK TO TWEET With 70% of millennials opting to spend money on memorable experiences rather…

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Revolutionizing Big Data with Artificial Intelligence

As marketers in a technology-savvy generation, we’re taught to collect, analyze, trust, and value data from a myriad of sources.  It’s a well-accepted concept that looking at numbers can provide unrivaled guidance and insight into marketing best practices and strategy. But as a new wave of marketing technology solutions open the door to even more…

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September 2017 Benchmark: Preparing for Q4

Introduction  Each month, we like to provide you with some insights from our own customer data to help inform your marketing strategy.  In this report, we’ll look at some data that can help you plan your next personalized campaign — with an eye for keeping that revenue growing after the holidays are over. What the Data Says…

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Take Omnichannel Marketing to The Next Level With Email Marketing

With the explosion of new channels, platforms, and sites available to today’s customers, marketers have been forced to step up their game to not only attract the attention of customers, but also engage them with meaningful interactions that lead to conversions. The emergence of omnichannel marketing — providing a consistent, multichannel, personalized customer experience no matter…

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