The Unique Relationship Between the CMO and Marketing Technology

When someone thinks about the C-Suite, they’ll first consider the CEO, and then the CFO, or maybe the COO. While it may not be as top-of-mind as these titles, the role of Chief Marketing Officer is a steadily growing position within organizations both large and small. In fact, according to some industry insiders, this is…

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5 Ways Marketing Automation Helps You Run Your Business More Efficiently

Today’s marketers are under constant pressure to do more with less; to increase sales and productivity with fewer resources and much less time. Luckily, marketers also have marketing automation to support their efforts. This ever-advancing technology has the power to help increase leads, drive conversions, and ultimately generate more revenue. Furthermore, the most advanced marketing…

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What Is Open Time Content and Should Travel Marketers Take Advantage?

Is there any other industry as dependent on real-time communication as the travel industry? Flight itineraries, baggage claims, weather patterns, any can change at a moment’s notice and throw off an entire day of travel for hundreds of people. So, how do travel marketers ensure their content is relevant and up-to-date, while juggling all these…

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How to Make SMS Marketing Valuable to Your Customers

As the majority of modern digital marketers would attest, mobile is the ever-growing behemoth of the digital world. People all over the world are increasingly relying on their mobile devices for web navigation, emails, app usage, and more. Research giant Gartner issued a press release in early 2016 stating: “Global sales of smartphones to end…

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5 Examples of Successful B2C Marketing That Will Make Your Head Spin

For any savvy B2C marketer, it’s crucial to meet consumers at the most appropriate time, with a perfectly tailored message to ensure conversion and retention. But, in today’s world, consumers have more outlets fighting for their attention than ever before. This excessive ‘noise’ means that brands must go above and beyond to engage, convert, and…

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4 Expert Tips for Staying Relevant with Customer Wants & Needs

For today’s marketers, understanding customers is priority number one. Every decision should be backed by customer data, helping to refine messaging and increase conversions. In order to know exactly where to focus time, energy, and resources, B2C marketers must have a strong understanding of what motivates consumers to engage with, and ultimately purchase from, a…

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3 Big Tech Trends to Watch For in 2017

Technology is now so engrained in daily life that there are very few situations in which consumers are not engaging with technology in some way. New trends and emerging breakthroughs in technology are redefining consumer shopping experiences in-store and online. For marketers, this presents both opportunities and challenges for 2017. On one hand, an abundance…

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What Is the Impact of Marketing Automation?

To some, the words ‘marketing automation’ can trigger panic mode. It can be difficult to identify where to start with any advanced marketing technology, and automation solutions are no different. But fear not, it’s actually quite easy to get up and running, as long as goals have been clearly defined. Marketing automation is a go-to…

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