Is Marketing Really Ready for AI? [Infographic]

It’s summertime, and that’s got me thinking about America’s favorite pastime (and marketing, but marketing is always on my mind…we’ll get to that in a moment). Speaking of which, have you ever seen the film Moneyball? The film chronicles the 2002 Oakland Athletics’ remarkable season and playoff run. It depicts, among other things, how insights are…

More >

20 Ways to Increase Online Sales During the 2017 Holiday Season

Why Marketers Need Personalized Marketing Campaigns For online B2C companies, the holiday shopping season represents far and away the most lucrative season of the year. As an e-commerce marketer, you’re busy trying to drive interest in your products and services, increase the chances of conversion, and ultimately maximize revenue, but that process starts well in…

More >

3 B2C Trends to Help e-Commerce Brands Improve Customer Engagement

Customer engagement is predicated on a company’s ability to unify customer data, leverage AI-enabled technology, and create compelling omnichannel experiences. Introduction English technology guru Michael Aldrich, the creator and father of online shopping, believed an electronic, interactive, “many-to-many” approach to mass communication could change the way business was done. Not only was Aldrich a brilliant inventor, he…

More >

10 Top Takeaways: Forrester AI Readiness Study [New Research]

Not that long ago, artificial intelligence (AI) was viewed as promising technology but a solution that only tech companies could invest in and benefit from. Yet, today, we are quickly arriving at a major tipping point where companies who have been slow to explore AI will find it harder and harder to catch up to…

More >

Do I Need a New Marketing Platform? 5 Questions to Ask

Introduction: Maintain a Stern Focus on the Customer One of the biggest mistakes many e-commerce marketing teams make is not focusing on their customer. They might think that the customer is at the center of what they do, and even say so. But “customer centrism” is a general term. It implies a sort of vague affinity…

More >

The Promise of AI Marketing: 3 Ways Marketers are Using Artificial Intelligence

Introduction: The Role of AI Marketing Innovation in marketing technology has skyrocketed the industry into the stratosphere in the last few years. New trends and tools are continuously introduced and hyped to marketers; each new piece of marketing technology seems to promise digital marketing teams the sun, the moon, and the stars. Perhaps the most…

More >

Personalized Marketing Trends Every B2C Marketer Should Know

Modern marketers are no strangers to the constant stream of new, innovative channels and tools. In fact, these new technologies are entering the market at such a fast rate that marketers risk being overwhelmed and falling behind on the latest trends. Marketers aim for the best means of communication between themselves and the customer, and…

More >