The Clear and Present Dangers: An E-Commerce Operation Without AI

Amplifying your marketing with artificial intelligence is the path to meeting customers’ personalization expectations. Those who neglect or resist an AI-enabled future risk their ability to compete, their bottom line, and their customers’ experiences. Customer expectations are rapidly evolving day-by-day, and AI-enabled technology  is becoming a prerequisite to meet them.  In addition to impacting the…

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3 Ways to Convince Your Boss to Invest in AI Marketing 

Struggling to prove the value of artificial intelligence marketing to your C-suite? It’s not always an easy argument to make, but it’s of utmost importance if your team is looking for ways to improve marketing efficiency, enhance the online shopping experience, and scale personalized interactions with each and every customer.  AI seems to be a…

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August 2017 Benchmark: No Rest for e-Commerce — Holiday Marketing is Year-Round

Each month, we like to provide you with some insights from our own customer data to help inform your marketing strategy. This month, we’re taking a look at shopping trends surrounding holidays around the globe and highlighting why holiday marketing is becoming a full-time, year-round endeavor. It’s a commonly held misconception that marketing teams slow down…

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Starting Down the Path to a More Intelligently Automated Future

At Emarsys Evolution (New York, August 2017), I gave a talk titled Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future. The presentation detailed how AI marketing will change business per usual for today’s marketers.  However, talking about AI’s potential, and actually implementing it, are two very different things. That’s why we…

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What Is B2C Marketing?

What Is B2C Marketing? Business-to-consumer marketing (B2C marketing) refers to a company’s sales operations, specifically its strategy to target individual people: creating, advertising, and selling products for customers to use in their everyday lives.   While a business will likely conduct extensive research before investing in new software, office space, or a large acquisition with…

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Moving to a New Marketing Platform? 7 Concerns, Questions, and Issues [Infographic]

The marketing technology landscape is a flurry of point solutions and channel-specific vendors, all vying for your attention. We’re setting out to make it all easier for you to navigate. Read on and get ready to challenge the status quo. In his 2004 book The Paradox of Choice: Why More Is Less, American psychologist Barry Schwartz…

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Why Omnichannel Is Every Marketer’s Future

Omnichannel is the Future Why are you going through the trouble of building an omnichannel marketing strategy? While many marketers are making the push for omnichannel, the “why” behind it might elude some. But, the why is everything.  Companies with omnichannel marketing approaches: Retain 89% of their customers, compared to 33% for companies without omnichannel  Experience…

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Omnichannel Haters: Why Aren’t Retailers Implementing Omnichannel Strategies?

The term “Omnichannel” is, understandably, an overwhelming concept for many marketers. The thought of expanding into more than one marketing channel—but also maintaining unified, consistent, personalized experience across them all—is abstract.   Regardless of how unprepared or unequipped you may feel, the time has come for all businesses to establish an omnichannel strategy. Why? Because there’s…

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