Video: How Cosabella Increased Revenue By 60% With Emarsys

Imagine, as an established brand, the frustration you might feel when, despite your best marketing efforts, revenue hits a plateau. How would you overcome this struggle? What tools would you use to try to bounce back? This is a very real issue that many brands face, and Cosabella, a leading luxury intimates brand, was no…

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Find the Cure for Marketing Madness at Emarsys Events

The madness of March is upon us! In honor of all the events, basketball matchups, and marketing priorities underway, we’re renaming the season Marketing Madness because it’s kind of insane when you think of how many different channels through which the modern marketer can interact with customers. The part that can be so maddening for…

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How to Get Rich Fast, with Push Notifications

Rich media push notifications allow marketers to add still or animated images and videos to push notifications. iOS versions 10 and above support these push notifications, which appear on locked screens, at the top of active screens, and in the notification center, depending on the user’s settings. iOS also allows up to four action buttons…

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How to Maximize Your Mobile Marketing Effectiveness

The way today’s customers interact with brands is fundamentally shifting. In examining that shift, one area clearly stands out: mobile. Mobile marketing is quickly becoming one of the fastest growing ways for brands to reach their target customers. There is a growing group of ‘mobile only’ or ‘mobile first’ customers, who interact primarily or solely…

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Infographic: The Ultimate Checklist for Optimal Email Deliverability

Digital marketers send tens of thousands of emails every year, and it’s not enough to simply assume that every email makes it to an inbox. Marketers must take steps to ensure all emails reach their intended recipients, which in email marketing is termed ‘deliverability’. Simply put, this means organizations must take proactive and precautionary measures…

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Infographic: All Roads Lead to the Unified Customer Profile

Today’s marketers are on the hunt for a Holy Grail, an all-inclusive strategy that will enable them to completely understand their customers and what they want from a shopping experience. As technology brings marketers closer than ever before to delivering true 1:1 personalization, the actual grunt work of turning data into actionable insights can be…

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3 Ways to Build Customer Loyalty in Retail

For any large retailer, it can be a bittersweet trip down memory lane to recall the first group of customers that became loyal to your brand. As retailers grow and scale, it can be difficult to recapture that one-to-one intimacy you had with core customers early on, when the brand was just being introduced. Back…

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What Can B2C Marketing Automation Do For Your Business?

Marketing automation solutions are a must-have for today’s marketer, who needs to get more done, in less time, and with fewer resources. With more cross-platform, omnichannel campaigns to run than ever before, there is so much to accomplish, and consumers expect brands to have their marketing locked down. Automating the key operational aspects of marketing…

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Why Is Cross-Channel Marketing Imperative for Today’s Marketers?

Today’s consumer is everywhere at once, hyper-connected and hyper-involved. For marketers, this can pose either a challenge or an opportunity; will our message get lost in the onslaught of content, or will we reach more customers than ever before? There is definitely sound evidence on both sides. With so much information constantly entering the consumer…

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