What the Data-Driven Advertising Market Looks Like in 2017

Introduction Let’s throw it back a moment. It’s the mid-1800s, and advertising in America is just starting to gain traction. A man named Volney B. Palmer opens up the first advertising agency in the country on the corner of Third and Chestnut St. in downtown Philadelphia. Now, you could argue that Volney operated more as…

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The Ultimate Guide to Building a Personalized Marketing Campaign

At the most basic level, personalized marketing, or one-to-one marketing, requires the collection and analysis of customer data to inform and implement a strategy wherein a brand delivers customized content to recipients, communicating to each as an individual. This strategy can help marketers drive conversions, boost engagement, and improve overall customer loyalty. Today’s consumers have…

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What Is Predictive Marketing, and How Can You Use It?

Predictive marketing allows recommendation solutions to leverage machine-learning algorithms to deliver consumers highly researched, specifically targeted product recommendations, wherever they engage with a brand. In today’s ever-changing, fast-paced marketing environment, consumer trends and behaviors can change at a moment’s notice. It’s only fitting, therefore, that the next wave of marketing technology solutions focus not on…

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The Deliverability Engagement Score

Deliverability is a key metric, and where engagement begins. However, ensuring that an email reaches its intended destination is only one factor that impacts engagement. At the request of our clients, Emarsys is taking a closer look at email benchmarks and trends across key industries, verticals, and countries. As always, our findings represent our analysis…

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INFOGRAPHIC: Preventing Defecting Customers: A Revenue Recovery Strategy

As most marketers know, retaining existing customers is much more effective than continually acquiring new ones. However, most marketers are on a mission to grow their list sizes and increase new customer wins, while often neglecting defecting customers and overall lifetime value. Retailers and e-commerce companies can substantially boost their revenue by preventing customer defection,…

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INFOGRAPHIC: The Roadmap to Omnichannel Excellence

Perhaps you’ve been using email to encourage your customers to buy online and in-store. But have you found it virtually impossible to manage all the data that is created as a result? It would be great to be able to leverage that data to create united, personalized experiences across other channels, but the mere concept…

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5 Ways to Implement a Successful Personalized Marketing Strategy

By now, smart B2C marketers have already (hopefully!) come to terms with the fact that personalized marketing is, in fact, the future of the industry. Consumers are too aware, and too in tune, to tolerate anything less than highly targeted, personalized content from brands. For marketers, this can sometimes pose a problem: how can you…

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How Does Email Personalization Help B2C Businesses Grow?

Today’s B2C marketers are under no illusions: personalized consumer experiences are now the norm. No matter the industry or channel, consumers expect customized, tailor-made content at every turn. Personalized marketing is no longer just a trend, and marketers are now faced with the challenge, and opportunity, to build strong, lasting relationships with individual consumers. Email…

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How to Measure the Success of Your Email Campaigns

Email campaigns are still the number-one engagement channel, and sit right at the core of any successful marketing strategy. Today’s marketing teams are under increased pressure to continuously prove impact, effectiveness, and ROI for their marketing campaigns. This is particularly true for email marketing. According to technology research firm Radicati, the number of email accounts…

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3 Tips to Improve Your Cross-Device Marketing

A person searches for a product on a mobile device, then purchases said product on a desktop, or vice versa. Sound familiar? It should. Gone are the days where customers relied solely on a brick-and-mortar storefront for the entire customer journey. The internet ensures that today’s customers are constantly connected to brands all around the…

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