Infographic: Omnichannel vs Multichannel Marketing Mindsets

Omnichannel and multichannel may seem similar in diction. In reality, they refer to very different approaches to a marketing strategy and resulting customer experience. What’s the difference between omnichannel and multichannel? It’s one of the most commonly misunderstood questions among marketing teams today. Since online consumers are surfing the web, browsing your website, and jumping…

More >

The Path to Omnichannel Excellence Begins with a Digital ID

An email address – or Digital ID – is the most widely-used form digital verification, and is the centerpiece of who people are online… where they’ve been, what they’ve done, and even what they like. Learn how an email-first approach centered around users’ Digital IDs improves personalization, deliverability, and targeting. Today’s customers are more likely…

More >

How to Increase Mobile Sales for the 2017 Holiday Season

The 2017 Holidays spell “opportunity” for mobile-first brands that can drive engagement, retention, and sales with timely push notifications and personalized SMS offers. Introduction The holidays carry obvious opportunity for digital-driven, mobile-ready retail brands. If you’re anything like me, you (quite admittedly) rely on your mobile device to accomplish most of your daily tasks. When…

More >

How to Prepare for the Holiday Season (Part 3): Amaze Customers with Truly Personalized Experiences

This series will explore three actionable steps every e-commerce business should use to prepare for a successful holiday season. Each blog post will focus on one of the following steps: Part I) How you can centralize fragmented customer data from a variety of sources. Part II) How you can leverage technology to deliver personalized customer…

More >

How to Prepare for the Holiday Season (Part 2): Using Technology to Create One-to-One Communication

This series will explore three actionable steps every e-commerce business should use to prepare for a successful holiday season. Each blog post will focus on one of the following steps: Part I) How you can centralize fragmented customer data from a variety of sources. Part II) How you can leverage technology to deliver personalized customer…

More >

How to Prepare for the Holiday Season (Part I): Why Unite Customer Data?

This series will explore three actionable steps every e-commerce business should use to prepare for a successful holiday season. Each blog post will focus on one of the following steps: Part I) How you can centralize fragmented customer data from a variety of sources. Part II) How you can leverage technology to deliver personalized customer…

More >

Is Marketing Really Ready for AI? [Infographic]

It’s summertime, and that’s got me thinking about America’s favorite pastime (and marketing, but marketing is always on my mind…we’ll get to that in a moment). Speaking of which, have you ever seen the film Moneyball? The film chronicles the 2002 Oakland Athletics’ remarkable season and playoff run. It depicts, among other things, how insights are…

More >

20 Ways to Increase Online Sales During the 2017 Holiday Season

Why Marketers Need Personalized Marketing Campaigns For online B2C companies, the holiday shopping season represents far and away the most lucrative season of the year. As an e-commerce marketer, you’re busy trying to drive interest in your products and services, increase the chances of conversion, and ultimately maximize revenue, but that process starts well in…

More >

3 B2C Trends to Help e-Commerce Brands Improve Customer Engagement

Customer engagement is predicated on a company’s ability to unify customer data, leverage AI-enabled technology, and create compelling omnichannel experiences. Introduction English technology guru Michael Aldrich, the creator and father of online shopping, believed an electronic, interactive, “many-to-many” approach to mass communication could change the way business was done. Not only was Aldrich a brilliant inventor, he…

More >