10 Top Takeaways: Forrester AI Readiness Study [New Research]

Not that long ago, artificial intelligence (AI) was viewed as promising technology but a solution that only tech companies could invest in and benefit from. Yet, today, we are quickly arriving at a major tipping point where companies who have been slow to explore AI will find it harder and harder to catch up to…

More >

Do I Need a New Marketing Platform? 5 Questions to Ask

Introduction: Maintain a Stern Focus on the Customer One of the biggest mistakes many e-commerce marketing teams make is not focusing on their customer. They might think that the customer is at the center of what they do, and even say so. But “customer centrism” is a general term. It implies a sort of vague affinity…

More >

The Promise of AI Marketing: 3 Ways Marketers are Using Artificial Intelligence

Introduction: The Role of AI Marketing Innovation in marketing technology has skyrocketed the industry into the stratosphere in the last few years. New trends and tools are continuously introduced and hyped to marketers; each new piece of marketing technology seems to promise digital marketing teams the sun, the moon, and the stars. Perhaps the most…

More >

Personalized Marketing Trends Every B2C Marketer Should Know

Modern marketers are no strangers to the constant stream of new, innovative channels and tools. In fact, these new technologies are entering the market at such a fast rate that marketers risk being overwhelmed and falling behind on the latest trends. Marketers aim for the best means of communication between themselves and the customer, and…

More >

What the Data-Driven Advertising Market Looks Like in 2017

Introduction Let’s throw it back a moment. It’s the mid-1800s, and advertising in America is just starting to gain traction. A man named Volney B. Palmer opens up the first advertising agency in the country on the corner of Third and Chestnut St. in downtown Philadelphia. Now, you could argue that Volney operated more as…

More >

The Ultimate Guide to Building a Personalized Marketing Campaign

At the most basic level, personalized marketing, or one-to-one marketing, requires the collection and analysis of customer data to inform and implement a strategy wherein a brand delivers customized content to recipients, communicating to each as an individual. This strategy can help marketers drive conversions, boost engagement, and improve overall customer loyalty. Today’s consumers have…

More >

What Is Predictive Marketing, and How Can You Use It?

Predictive marketing allows recommendation solutions to leverage machine-learning algorithms to deliver consumers highly researched, specifically targeted product recommendations, wherever they engage with a brand. In today’s ever-changing, fast-paced marketing environment, consumer trends and behaviors can change at a moment’s notice. It’s only fitting, therefore, that the next wave of marketing technology solutions focus not on…

More >

The Deliverability Engagement Score

Deliverability is a key metric, and where engagement begins. However, ensuring that an email reaches its intended destination is only one factor that impacts engagement. At the request of our clients, Emarsys is taking a closer look at email benchmarks and trends across key industries, verticals, and countries. As always, our findings represent our analysis…

More >