5 Ways to Improve Your Digital Marketing Strategy

As digital marketers have moved further into 2017, it has become clear that consumers are more widespread than ever. Thanks to the ever-present smartphone (seriously, more than 77% of American adults own one) consumers can be everywhere at once. With social media platforms, apps, websites, and so on, there are a myriad of ways consumers…

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What Is Data-Driven Marketing?

Data-driven marketing has transformed from an innovative approach to a fundamental part of advertising and business strategy; it can now be defined in several ways, but at the most basic level, it can be explained as follows: Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer…

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5 Ways Artificial Intelligence Can Be Used in Marketing

By now, savvy marketers may have heard of Artificial Intelligence Marketing (AI Marketing), the newest wave of data-driven marketing strategy that is taking the digital world by storm. Artificial Intelligence enables marketers to create highly personalized consumer experiences that cost significantly less than traditional high-dollar campaigns. Every interaction a prospect or consumer has with a…

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3 Examples of Customer Loyalty Programs Fueled by Data

According to Capgemini Consulting, 77% of loyalty programs fail within two years of launch. They explain the reason for this is the transactional nature of the programs, meaning that customers can only earn points with purchases. However, in our experience, the failure of every program can’t be explained away this simply. Yes, a good loyalty…

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Infographic: Personalizing the Travel Experience with Open Time Content

Travel is most fulfilling when everything conveniently goes according to plan, and after you’ve spent the money on flights and hotels, it’s reasonable to expect some assistance in keeping things convenient, like, say, from the travel company with whom you booked your trip. What if you wanted to check on a better hotel price while…

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Five Mobile Optimization Strategies to Execute Right Now

It’s nearly impossible to walk down the street or sit in a coffee shop without noticing the majority of people looking down at their phones or tablets. The mobile usage growth rate is quite staggering, and mobile marketing efforts have accelerated along with it. This trend continued to gain pace in 2016 and promises to…

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Highlights from Magento Imagine 2017

Magento Imagine 2017 recently wrapped up in Las Vegas, and what an amazing event it was. Over 2,500 commerce experts from more than 45 countries gathered at the Wynn hotel to inspire, educate, and collaborate with fellow merchants, agencies, and technology providers – all while having a lot of fun. Magento Imagine Sessions Most attendees of…

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Are You Going to Compete on Price, or Experience?

A colleague recently forwarded a fantastic article to me. It reignited a debate we frequently have with clients about campaign objectives: should they be geared towards driving experiences, or sales? The answer is almost always sales, as metrics regarding experience and engagement are a little fluffy, right? Campaigns that generate high opens, impressions, and clicks,…

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The Unique Relationship Between the CMO and Marketing Technology

When someone thinks about the C-Suite, they’ll first consider the CEO, and then the CFO, or maybe the COO. While it may not be as top-of-mind as these titles, the role of Chief Marketing Officer is a steadily growing position within organizations both large and small. In fact, according to some industry insiders, this is…

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5 Ways Marketing Automation Helps You Run Your Business More Efficiently

Today’s marketers are under constant pressure to do more with less; to increase sales and productivity with fewer resources and much less time. Luckily, marketers also have marketing automation to support their efforts. This ever-advancing technology has the power to help increase leads, drive conversions, and ultimately generate more revenue. Furthermore, the most advanced marketing…

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