4 Real World Data-Driven Marketing Examples

Today’s digital marketers have seen a massive influx of new channels, tools, and platforms designed to help collect and analyze data on target customers. Data-driven marketing allows marketers to stay relevant in today’s highly competitive B2C world; by staying up-to-date on the latest trends and resources, they are able to build successful data-driven marketing strategies…

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How to Build the Best Data-Driven Marketing Strategy

Data-driven marketing is quickly being recognized as the future of how marketers perceive data. With the growth of big data, and the ever-increasing access marketers have to customer information, it’s no wonder that C-suite and marketing teams are falling in love with the way we see data. In fact, according to a survey by Insights…

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The Rise of AI: Will Your Marketing Job Be Given to a Robot?

Nearly every modern industry is becoming increasingly dependent upon automation technology. From manual labor jobs such as construction workers, to more surprising industries such as insurance, the use of machine learning and artificial intelligence is on the rise. The benefits and opportunities this brings are, of course, very exciting. Robotic “workers” can create safer work…

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Halfway to GDPR Application: What You Need to Know to Be in Compliance

The European Union’s General Data Protection Regulation [Regulation (EU) 2016/679, GDPR] has entered into force a year ago on 24 May 2016 and will become directly applicable one year from now on 25 May 2018. We are thus halfway through the two-year transition period, which makes this a good time to recap how the GDPR…

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4 Biggest Challenges Marketers Must Face

Pressure from executives, other marketers, and even consumers, makes it extremely difficult for marketers to see past daily execution and tactical work to focus on strategy and innovation. Here, we’ve outlined four of the most difficult challenges in marketing today, and what you can do to successfully overcome them. Challenge #1: Increasing Customer Expectations Modern…

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How to Deliver What Your Customers Want, Before They Know They Want It

Today’s consumers expect personalized content and experiences, and why wouldn’t they? Not only has technology increased everyone’s expectations to receive what they want, when and where they want it, but today’s brands are also requesting more and more personal information from consumers. It’s only fitting that consumers should expect to receive tailored content and customized,…

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The Intersection of Human & Machine: How AI is Empowering Marketers

There is an unprecedented amount of new, cutting-edge technology making it easier for marketers to perform, and more importantly, excel at their jobs. It’s important to remember, however, that all this new technology doesn’t mean we’re on the brink of humans vs. machines. Quite the contrary in fact. Marketers now lean on marketing technology to…

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The Essential Advantages of Data-Driven Marketing | Emarsys

Today’s marketers know that gut instinct and traditional approaches just won’t cut it anymore in the world of marketing. The stakes are too high and the consequences are too steep to put anything other than your very best effort behind campaign strategy and execution. For savvy marketers, this means leveraging data-backed insights and metrics to…

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Are Your Marketing Programs Money Pits?

As a marketing executive, your plate is not only full, it’s bursting with high-level operational tasks, planning, and senior leadership meetings. With multiple KPIs, OKRs, metrics, and measurements all judging the success and failure of you and your department, it is often tempting to throw budgeted dollars at seemingly innovative solutions that make big promises….

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Even More Ways Open Time Content (OTC) Can Work For Travel Marketers

Yes, it’s true, marketers in the travel industry have a tough job. Not only must they produce compelling and relevant content, they also have to make sure this content is extremely personalized and up-to-date. The travel world is notoriously time sensitive, and being even a minute or two late with a message can completely throw…

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