Verizon Is Out of the Email Business: How This Impacts Your Deliverability

Have you heard the news? Verizon is out of the email business. A few weeks ago the global communications and tech company announced that it will no longer manage 4.5 million of its customer email accounts. Those impacted have the option to migrate their accounts to AOL, which Verizon purchased in 2015. In the next…

More >

5 Questions to Ask When Buying Marketing Technology

Finding the best marketing technology to meet the specific needs of your business can be very difficult. Naturally, MarTech vendors want your business, so they’ll find a way to make their technology work for you. According to Gartner, 33% of marketing budgets go to technology. With this, marketing leaders can demonstrate how technologies and automation…

More >

Mobile Visitors Lead to Desktop Sales

Many merchants still dismiss the importance of providing great mobile experiences for their e-commerce shoppers. This isn’t generally due to a lack of awareness that surfing the web from mobile devices is commonplace, but rather, a misinterpretation of analytics data. Many merchants will say that their traffic and/or conversion rates on mobile devices are relatively…

More >

Infographic: Leveraging Customer Data for Personalized Interactions

Looking back over recent years, we’ve seen an abundance of new technology and breakthrough solutions designed to engage the customer and make marketers’ jobs easier and more streamlined. Now it’s time to put those new solutions to the test. Make this the year that you adopt the best of this new marketing technology to achieve…

More >

The Importance of Choosing the Right Platform Integration Partner

Thanks to technology, we can now collect mass quantities of data. Every day, 2.5 quintillion bytes of data are generated. Furthermore, 90% of the data we have today was created in just the past two years. Data is collected from smartphone GPS signals, weather and climate sensors, social media posts, photos and videos posted online,…

More >

3 Key Benefits of Real-Time Marketing Automation

Finding enough time in the day to manually do what it takes to remain competitive in today’s constantly moving, digital world is impossible, for even the largest of marketing teams. In addition to constantly thinking of new, creative marketing strategies, they must also listen and respond to consumer demands, as well as industry trends. For…

More >

Grow or Die, or Die Growing?

When is the right time to accelerate investments in the SaaS B2B space? This is the question. It keeps entrepreneurs and CEOs awake at night, especially in the technology sector. The path is clear: innovate faster, develop more products, acquire more clients, increase your TAM, expand into more territories, and take over the competition. If…

More >

3 Smart Metrics to Measure Marketing Performance

Marketing is no longer an art – it’s a science. Measuring performance against key metrics has become an essential aspect of every marketer’s life. But, in order to drive results for their business, ecommerce directors and marketing managers need new types of hard numbers – they need data insights that can truly influence strategy. We’ve…

More >