The Complete Beginner’s Guide to Marketing Automation

Even if someone is just starting out in the world of marketing, they’ve probably heard the term “marketing automation” many times before. But what exactly does this oft-heralded strategy actually entail? How can marketers go about choosing and implementing a marketing automation solution for their businesses? And what types of results should they expect to…

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3 Ways Your Mobile App Can Fit into Your Omnichannel Strategy

Over the past decade, mobile usage has skyrocketed. More people than ever are turning to their phones and tablets for their shopping or general internet needs before any other device. And year over year, mobile technology is only growing more functional and sophisticated, with no signs of letting up. According to a Gartner press release…

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Emarsys Evolution Events Officially Kick Off Across the Globe!

Emarsys Evolution is a global event series that brings together marketers from a range of industries for a unique marketing education experience. The series made its debut earlier this year in Munich, but our first U.S. Emarsys Evolution was last week in Dallas, Texas. It was a great time, getting together with clients, retailers, and…

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Mobile World Congress 2017: Marketing Necessity as AI goes Mainstream

The Consumer Electronics Show (CES) in January 2017 saw a massive amount of hype around AI in speech control (Alexa, Cortana, Siri, and Assistant), and Mobile World Congress this week has proven to be the same. The opportunity for marketers will also be massive, but they will first have to harness AI themselves. Why? Marketing…

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5 Reasons You Need to Optimize Your Website for Mobile

If it hasn’t been explicitly clear thus far, there is a new king in the technology world, and its name is mobile. There are more consumers searching the web, answering emails, and interacting with brands from their smartphones than ever before. According to a Gartner press release issued the first quarter of 2016, “Global sales…

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The Shift Toward Mobile: How to Adjust Marketing Strategies

Last month’s benchmark report saw us take a closer look at verticals, this month we’re getting into channels and devices; a key theme of the Emarsys Evolution events we’re holding worldwide. Interactions with Brands is Changing It’s very clear that the way people interact with brands has fundamentally changed, in two ways: How they use…

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What to Look For in an SMS Marketing Provider

Today’s marketers are definitely not at risk of losing purpose. There is now more to achieve than ever before, with seemingly less time to do it. Marketers are under incredible pressure to deliver on concrete KPIs: increasing traffic, driving leads, maximizing conversions, and ultimately pulling in revenue. The expectations placed on marketers are higher than…

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Emarsys: Empowering Marketers at US Events

Fresh from a fantastic NYC experience at the WWD Beauty Digital Forum last week, I’m excited to see first-hand how Emarsys’ B2C Marketing Cloud is empowering marketers to achieve more than they ever thought possible. Making Marketing Beautiful The Emarsys B2C Marketing Cloud helps marketers understand who their customers are, when to interact with them,…

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Infographic: 5 Reasons You Need to See Emarsys at Mobile World Congress

Fear is a prime motivator in humans, and if you’re lagging behind your competitors in prioritizing mobile marketing, you should be afraid. Very afraid. Like it or not, this is a mobile-first world, and if you don’t already have a strategy, you’re just not afraid enough. Here are five colossal reasons why you have to…

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