What Is Open Time Content and Should Travel Marketers Take Advantage?

Is there any other industry as dependent on real-time communication as the travel industry? Flight itineraries, baggage claims, weather patterns, any can change at a moment’s notice and throw off an entire day of travel for hundreds of people. So, how do travel marketers ensure their content is relevant and up-to-date, while juggling all these…

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How to Make SMS Marketing Valuable to Your Customers

As the majority of modern digital marketers would attest, mobile is the ever-growing behemoth of the digital world. People all over the world are increasingly relying on their mobile devices for web navigation, emails, app usage, and more. Research giant Gartner issued a press release in early 2016 stating: “Global sales of smartphones to end…

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5 Examples of Successful B2C Marketing That Will Make Your Head Spin

For any savvy B2C marketer, it’s crucial to meet consumers at the most appropriate time, with a perfectly tailored message to ensure conversion and retention. But, in today’s world, consumers have more outlets fighting for their attention than ever before. This excessive ‘noise’ means that brands must go above and beyond to engage, convert, and…

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4 Expert Tips for Staying Relevant with Customer Wants & Needs

For today’s marketers, understanding customers is priority number one. Every decision should be backed by customer data, helping to refine messaging and increase conversions. In order to know exactly where to focus time, energy, and resources, B2C marketers must have a strong understanding of what motivates consumers to engage with, and ultimately purchase from, a…

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3 Big Tech Trends to Watch For in 2017

Technology is now so engrained in daily life that there are very few situations in which consumers are not engaging with technology in some way. New trends and emerging breakthroughs in technology are redefining consumer shopping experiences in-store and online. For marketers, this presents both opportunities and challenges for 2017. On one hand, an abundance…

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What Is the Impact of Marketing Automation?

To some, the words ‘marketing automation’ can trigger panic mode. It can be difficult to identify where to start with any advanced marketing technology, and automation solutions are no different. But fear not, it’s actually quite easy to get up and running, as long as goals have been clearly defined. Marketing automation is a go-to…

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Video: How Cosabella Increased Revenue By 60% With Emarsys

Imagine, as an established brand, the frustration you might feel when, despite your best marketing efforts, revenue hits a plateau. How would you overcome this struggle? What tools would you use to try to bounce back? This is a very real issue that many brands face, and Cosabella, a leading luxury intimates brand, was no…

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Find the Cure for Marketing Madness at Emarsys Events

The madness of March is upon us! In honor of all the events, basketball matchups, and marketing priorities underway, we’re renaming the season Marketing Madness because it’s kind of insane when you think of how many different channels through which the modern marketer can interact with customers. The part that can be so maddening for…

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