We struggled to identify who should receive discounts, or for what amount. The answer was hidden in our data, revealed with this new solution that not only identified what action to take, but completely automated the delivery process. AI at its finest, really.
We turned the email channel results around by implementing a mix of automation, segmentation, and targeting, as well as including recommendations in our strategy.
Programs that automatically target defecting and inactive customers are very important to our business, and we immediately saw signifi cant improvements. We also now know who our loyal customers are, and can easily reward them at each point of their journey.