Emarsys Becomes a Demandware LINK Partner with Certified Integration
Demandware, a Salesforce Company, Users can Leverage the Power of the Emarsys B2C Marketing Cloud for Deeper One-to-One Customer PersonalizationVienna, AT – August 2, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announced that it has become a Demandware LINK Technology Partner with certified integration, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies. As a member of the Demandware LINK Partner ecosystem, Emarsys provides Demandware Commerce Cloud users with a seamless connection to the Emarsys B2C Marketing Cloud, providing a data science and execution platform enabling one-to-one personalization. With the Emarsys LINK cartridge, Demandware Commerce Cloud users can:
- Further engage customers: Execute automated marketing communications to keep customers coming back to your Demandware site.
- Utilize the Emarsys customer intelligence platform: Optimize automation, engagement and analysis of customer data.
- Execute social retargeting: Follow up email campaigns with a more personalized approach to CRM ads.
- Improve inventory management: Execute stock clearance campaigns using Emarsys customer intelligence platform’s product affinity reports. Export product catalogs into the Emarsys product recommendation engine.
- Provide VIP treatment: Identify your most valuable customers and target them with tailored incentives.