Emarsys Releases its UK Black Friday 2015 Data Indicating UK Shoppers Will Almost Double their Spend on Clothing and Accessories this Black Friday
Upcoming Shopping Day to Yield an Increased Average Order Value of £122London, UK – November 17, 2015 – Emarsys, a leading global provider of cloud marketing software for B2C companies, today released its Black Friday 2015 UK data shoppers will almost double their spend on clothing and accessories with an average order value for online retailers increasing to £122. Emarsys’ data is based on the online sales habits of eight million UK consumers from last year’s Black Friday against the daily average of shopping figures from September 2014 to September 2015. This year’s Black Friday is estimated to be the UK’s first online shopping day to break £1billion, according to digital commerce consultancy, Salmon*. Key findings of the data include:
- The total number of UK consumers who will make a purchase will increase by more than 400 per cent, with an average order value rising by 118 per cent;
- There will be nearly a 500 per cent increase in clothing, accessories, sports and outdoor goods purchases, with average order value increasing by £20; and
- An increase in health and beauty product purchases, with average order value increasing by £15.