Press Release

Emarsys VP of Client Success Alex Timlin Speaks at Magento Imagine

Presentation Demonstrates How to Unlock the Full Potential of Magento Store Data

Indianapolis, IN – April 5, 2016 - Emarsys, the leading provider of cloud marketing software for B2C companies, announces that Alex Timlin, VP of Client Success, will present “Unlock the Full Potential of Your Magento Store Data” at 11:00 a.m. on Wednesday, April 13 at this year’s Magento Imagine event. Held at the Wynn Las Vegas, April 11-13, 2016, this event brings together 2,500+ e-commerce experts from 45+ countries to inspire, advance and educate. During his presentation, Alex will demystify customer lifetime value discussing what it is, how it is calculated and the metrics and customer data around it, as well as demonstrate how to strategically utilize predictive analytics and machine learning to determine future customer lifetime value “My session takes a deep dive on customer lifetime value. Everyone talks about it, but there is a mystery around how to calculate it and how it changes over time,” says Timlin. “In addition to determining future customer lifetime value, with predictive analytics and machine learning, I will demonstrate techniques that enable marketers to understand which contacts to invest marketing dollars in and where budgets could be wasted — which are key when resources and budgets are strained. Emarsys’ investment and presence at this year’s Magento Imagine reinforces the company’s commitment to the Magento platform. As a Magento partner, Emarsys executives will be on hand at booth #426 to discuss and demonstrate what the Emarsys B2C Marketing Cloud brings to the table for retailers, brands and ecommerce companies. To meet with Emarsys during Magento Imagine in Las Vegas, email us@emarsys.com.