Global Digital Marketing Company Opens Americas Headquarters in ‘Midwest’s Silicon Valley’
Emarsys sets up shop in Indianapolis, reinforces the city’s reputation as a burgeoning tech hub
INDIANAPOLIS – July 31, 2015 – Emarsys, one of the fastest growing and most innovative companies in the cloud-based eMarketing industry, today announced that it is opening its second headquarters in the Midwest tech hub of Indianapolis. Emarsys, who works with global companies such as eBay, Toys “R” Us, Yahoo7, Sky, and Volvo, among others, decided on the Americas headquarters in response to intense demand from U.S. customers and is Emarsys’ latest step towards strengthening its U.S. presence. Emarsys, which also has employees in Austin and San Francisco, plans to employ more than 150 locally in Indianapolis in the immediate future and 300 people nationally by 2020.
“We continue to see a surge of tech firms like Emarsys choosing to bring quality, great paying jobs to Indiana,” said Governor Mike Pence. “As a regional hub for technical and engineering innovation, Indiana is attracting companies that are looking for the skilled and dedicated workforce needed to grow their businesses. Coupled with our low taxes and low regulatory environment, Indiana continues to prove that we are a state that works.”
“Indy continues to attract top talent from around the globe, and our tech sector is thriving as a result,” said Indianapolis Mayor Greg Ballard. “I am so pleased that Emarsys recognized all that our city and our incredible workforce have to offer, and I welcome the company’s North American headquarters to Indianapolis.”
“The appeal of Indianapolis, which has already been dubbed ‘Midwest’s Silicon Valley,’ is evident,” said Ohad Hecht, Chief Operating Officer of Emarsys. “The Eastern Time Zone is ideal for conducting business on both American coasts, Europe and in Asia. Additionally, companies like Geofeedia, Tinderbox, and Interactive Intelligence have helped make the area attractive to a highly talented workforce. In fact, the Midwest has a higher concentration of Fortune 500 companies than any other region in the country, according to Forbes, not to mention a bevy of world-class engineering schools.”
“We believe that the comparison of Indianapolis to Silicon Valley could not be more appropriate,” said Sean Brady, newly appointed President of the Americas. “There is an exceptionally talented workforce here and the tech community is growing at an incredible rate. We are excited to call Indianapolis home and to become another leading tech company headquartered in the Midwest.”
Most recently, Sean Brady served as Vice President of Existing Business in North America for ExactTarget, which was acquired by Salesforce.com for 2.7B in 2013. During his nearly six years with ExactTarget, Sean’s team was responsible for growth of customer revenue, all renewals, and client satisfaction. At the end of Sean’s time with ExactTarget, his organization accounted for over 75% of the company’s total revenue. His team helped clients adopt new technology, evolve their digital marketing strategies, and ensure client success.
Emarsys, which has already assembled a team of over 25 people in the U.S., 80% of whom are in Indianapolis, is growing quickly. The company is looking to fill immediate positions in Sales, Customer Support, and the Professional Services Office.
Jim Koepke was recently brought on as the VP of Sales for Americas and comes to Emarsys with more than ten years’ experience selling digital technology. In his previous positions at ExactTarget/Salesforce, which began in 2007, he held leadership roles in sales, M&A, and client success. He was most recently responsible for Salesforce.com’s Consumer, Financial Services, Health & Life Sciences, Nonprofit, and Higher Education sales organizations.
“The Emarsys Customer Engagement Platform has been specifically designed to solve the most common and most challenging business problems faced by B2C digital marketers today,” said Koepke. “Our solution combines the insights from traditional analytics, personalization, and real-time content recommendations into one application. This empowers marketers to drive their business, not react to it. I am excited to join a passionate team of Emarsys leaders focused on client success and employee growth.”
Emarsys has chosen the Market Tower to house their new headquarters. Located at the epicenter of Indianapolis’ Central Business District, its proximity to Monument Circle provides access to the best outdoor spaces in the city. The Class A+ tower was recently purchased by
Zeller Realty and renovated “to activate the space for tenant collaboration and community through a fresh, timeless palette and modern design.”