Independent Research Firm Cites Emarsys as a Strong Performer in Q2 2016 Cross-Channel Campaign Management Report
Emarsys Receives the Highest Score Possible in the User Experience, Content Management and Web and eCommerce Criteria
Vienna, AT – May 31, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, today announced that it was among the select companies that Forrester invited to participate in its Q2 2016 Forrester Wave™ evaluation, and was named a Strong Performer in its report: The
Forrester Wave™: Cross-Channel Campaign Management, Q2 2016. In this evaluation, Emarsys received the top scores possible in the user experience, content management and Web and eCommerce criteria.
Per the report, Emarsys “…connects in-store and online shopping experiences with consistent product content across email, mobile, web, and eCommerce. Emarsys owes its rapid growth to an easy-to-use and intuitive UX for brand marketers who want to design both interactive and long-term campaign strategies, with predictability into which customers, products, and channels provide the highest conversion opportunities.”
“We are honored to be recognized by Forrester Research as a strong performer in the CCCM space,” said Hagai Hartman Emarsys CEO. “We believe our ranking in Forrester’s Cross-Channel Campaign
Management Wave is a validation of our company’s vision, enabling one-to-one interactions between marketers and consumers across all channels.”
The Forrester WaveTM: Cross-Channel Campaign Management (CCCM), Q2 2016 report evaluated 15 cross-channel campaign management providers and found Emarsys customers “…appreciate its current dedication as a partner that maintains a ‘good relationship and synergy with the team, both on the business side and the technical side.’” The report also cites how Emarsys enables customers “to apply customer data to ‘brand equity and enhancement’ versus transactions which is ‘a critical differentiator in a mobile-driven market.’”
“Our team’s innovation, drive and dedication to our clients have been critical in driving our growth and success. We’re proud to be named as a Strong Performer and remain focused on solutions that provide actionable intelligence and one-to-one personalisation that reach consumers across channels,” added Hartman.
To download The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016, visit www.emarsys.com/en/resources/whitepapers/cccm-2016/.