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DATA COLLECTION & UNIFIED PROFILE

Multi-source data collection and unification

Capture customer data automatically across every possible interaction, including CRM data, purchase data or even offline refund data, and then match it with the correct contact for a single customer view.

The single customer view is fundamental to our scoring and analytics, which let you refine your marketing strategy to create highly personalized and relevant content.

Collect data across every customer touchpoint for a single view.

Create unified customer profiles

Identify and link customer data across any channel or device so that all their activities are merged into a single, unified profile.

Knowing that a recipient who didn’t click in the email is the same one who clicked the SMS message, and later purchased offline is what enables marketers to build meaningful relationships.

Learn more about actionable customer data.

Collect data across every customer touchpoint for a single view.
Recognize existing contacts whenever they visit the website & boost their profile with behavioral data

Build complete web behavior profiles

A unified profile is only half the picture without web activity data. Our data collection platform ensures that you don’t miss out on your customer’s most expressive channel.

The Emarsys web behavior capturing script breaks down barriers between data silos to get a complete overview of each customer’s online activities.

Learn more about web engagement.

Recognize existing contacts whenever they visit the website & boost their profile with behavioral data
Apply criteria across customer touchpoints and channels to build highly focused segments

Track responses & behavior across channels

Combine the huge amounts of recipient data from individual channels to build a rich multi-channel overview.

Enjoy the same built-in behavior tracking and data-unification capabilities regardless of channel, and know who received, opened, clicked, etc.

Apply criteria across customer touchpoints and channels to build highly focused segments
Associate devices, browsers and sessions with the same individual

Link Channels & Devices to Specific Customers

The growth in smart devices introduces the risk of customers generating multiple profiles across devices and channels.

Our customer data platform intelligently identifies and matches contact behavior across any number of devices to accurately build the unified profile.

Learn more about multi-channel marketing.

Associate devices, browsers and sessions with the same individual
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