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DATA COLLECTION & THE UNIFIED PROFILE

Understand your customers to scale truly personalized interactions

The Unified Profile reveals the story of your contacts, providing the valuable insights you need in order to create truly personalized offers that convert. Exploring your customers’ whole lifecycle, web activity data, CRM data, purchase data, and even offline data, presents you with the clearest and most complete picture of each individual’s value to your business.

Collect and unify data from every customer touchpoint.

CONNECT THE DOTS BETWEEN INDIVIDUAL EVENTS

Contextualize interactions by breaking down barriers between data silos, and let the Unified Profile show you a complete and meaningful overview of each individual contact. By combining all of the recipient data across devices and channels, your data can be used to reveal the individual behind each email address.

Learn more about web engagement.

Collect and unify data from every customer touchpoint.
Deep insights into every single individual’s desires.

A STORY REVEALED THROUGH INTERACTIONS

The Unified Customer Profile contextualizes each individual’s actions and uses their behavior to reveal their needs and desires. Exploring the customer profiles lets you learn more about individuals, and identify behaviour patterns that you can use to build detailed multi-step programs.

Deep insights into every single individual’s desires.
Offer customers what they really want.

UNDERSTANDING BEHAVIOUR IS THE KEY TO PERSONALIZATION

Enhance content customization by basing your content strategy on a full understanding of engagement habits for every single individual over time. Thanks to real-time data collection, Predict shows you tailored product recommendations for each customer in the Unified Customer Profile, which lets you to create personal interactions.

Learn more about actionable customer data.

Offer customers what they really want.
Use compelling content to keep customers active.

EXCEED CUSTOMER EXPECTATIONS

Use the Unified Profile to get to know each and every individual online customer just as well as you could in your brick and mortar stores. By providing truly personal interactions, you can streamline the conversion process, and significantly refine your customer win-back capabilities.

Use compelling content to keep customers active.
Relational Data - Segment Templates

Personalization fueled by buiness-specific data

Make your data available in our platform without actually uploading it there and without breaching any existing Data Privacy regulations. Relational Data is an end-to-end solution that injects business-specific data into the Emarsys Marketing Platform to boost your multi-channel personalization and segmentation capabilities.

Relational Data - Segment Templates
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