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Actionable Customer Data

Don’t just collect data, make it work for you

Emarsys is the best data-driven solution for one-to-one personalization because we understand that communication only works when you understand your data.

Give your data an IQ boost. Enrich contact data & automate your marketing efforts with personalization insights.

Use smart metrics to cluster contacts by behavior.

Customer Value Predictions Algorithms

Let our self-learning prediction algorithms analyze your data to show future value, product affinities, defection probabilities and many more calculations for each contact.

The same self-learning algorithms continuously improve their own performance and results, without any input from you.

Learn more about customer data collection.

Use smart metrics to cluster contacts by behavior.
Highly personalized, relevant product recommendations.

Personalized E-Commerce Recommendations

Our advanced machine learning algorithms analyze the wisdom of the crowd to know what content is relevant to the customer and when.

Create the personalized shopping experience that sends the right content for the right scenario, across channels to maximize engagement.

Learn more about true personalization.

Highly personalized, relevant product recommendations.
Visually segment customers by lifecycle status and spend level.

Advanced Customer Lifecycle Segmentation

Intelligent algorithms identify where customers are in the lifecycle and then calculate the probabilities of conversion, defection, or inactivity.

Use this information in smart segments to automate highly targeted lifecycle campaigns designed to keep customers active.

Learn more about lifecycle marketing.

Visually segment customers by lifecycle status and spend level.
Monitor and maximize the customer lifetime value as it changes over time.

Maximize the lifetime value of your customers

Smart analysis of purchase and behavior data gives the predicted future value for every single customer so you know where to focus, and when.

Take advantage of smart metrics such as predictive revenue, purchase patterns, and engagement patterns to really start maximizing value.

Monitor and maximize the customer lifetime value as it changes over time.
Identify customers by location to provide geo-relevant offers.

Location-Based Shopping Recommendations

Location is key when your customers are on the move, especially if you know where they are likely to shop next.

Our automated data solution helps ensure the right items are available in their preferred store, or provide holiday-makers local offers.

Identify customers by location to provide geo-relevant offers.
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