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Marketing automation

Maximum engagement with minimum operational effort

Our real-time marketing automation platform allows you to run all aspects of your marketing strategy with ease, from the first welcome notification to complex multi-step programs across all channels.

Design and create intelligent programs that take care of the customer engagement so you can spend more time analyzing performance and making refinements.

Automate all your communication, starting with the very first customer touchpoints.

Automation Throughout the Whole Customer Journey

Configure the customer journeys for any scenario from a single marketing automation platform, and easily add more channels or branches to truly nurture and optimize engagement.

Take advantage of best practice blueprints, created by our in-house marketing experts, to build and strengthen customer relationships.

Automate all your communication, starting with the very first customer touchpoints.
Easily test and refine win-back programs

Continuous testing & optimization

Marketing automation works at its best when you focus on continuous process improvements and experimentation.

Use multi-branch testing to identify the best course of action to take, and then easily make the switch to optimize your program and move on to the next refinement.

Easily test and refine win-back programs
Define the recurrence frequency for any of your campaigns

Effortless, Recurring Campaigns

Automate a daily recurring campaign that goes out to new recipients as they meet segment criteria. Alternatively, define a recurring campaign that automatically populates with new content on a daily basis.

Save time and maximize output by letting our data-driven marketing automation platform handle the recurring communication for you.

Define the recurrence frequency for any of your campaigns
Automatically follow-up after the first purchase

Prime your real-time messaging

Create and deploy real-time messages in programs using smart triggers that immediately react to customer actions.

Then incorporate the responses into the same program, and customize how to treat each outcome to enhance the customer experience.

Automatically follow-up after the first purchase
Send purchase confirmation via SMS or email, based on available contact data

Take advantage of Web-based triggers

Easily add an engagement layer to your website and start using visitor behavior as triggers for automated marketing campaigns.

Let your programs personalize the customer journey using the freshest behavioral data from the unified profile, enriched by web activities.

Learn more about web engagement.

Send purchase confirmation via SMS or email, based on available contact data
Automate cart abandonment programs with A/B testing

Recover lost sales from abandoned carts

Trigger smart campaigns from abandoned shopping cart events to help encourage hesitant customers to complete purchases by sending timely, relevant, and personalized follow-up messages.

Combine superior site tracking with automated responses that include personalized recommendations, and recover up to 30% more carts.

Automate cart abandonment programs with A/B testing
Set up lifecycle programs that run each day

Automate advanced lifecycle campaigns

Easily setup programs that target customers across the whole lifecycle to truly maximize their lifetime value.

From winning back defecting buyers, to preventing churn, or encouraging conversions from one off purchases to active buyers, anything is possible.

Learn more about lifecycle marketing.

Set up lifecycle programs that run each day

Learn More About Personalized Content Automation

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