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Content Personalization

Actual One-to-One Communication

The only way to truly engage with your customers is to communicate with each one as an individual, which is impossible for mere mortals.

Our smart personalization engine lets you individualize your content for each recipient with a wide variety of options to choose from.

Highly customized product recommendations with just a click.

Tailored In Product Recommendations

Automatically customize the product recommendation experience with a single checkbox.

Our machine learning algorithm knows what each individual customer cares about, and then includes the content they want to see.

Highly customized product recommendations with just a click.
Auto-populate the best deals for your customers based on location.

Fully automated content matching

Load your own relational content tables to the marketing cloud, then simply define the rules and conditions to match the right content with each individual on any channel.

Achieve highly personalized content with the control needed to deliver maximum results with minimum effort.

Auto-populate the best deals for your customers based on location.
Define different incentives for gold and platinum buyers.

Easy content configuration
by segment

Show or hide content based on segment membership and create powerful personalization treatment layers with just a few clicks.

Include segment-level incentives in your message that give your most valuable customers that special treatment.

Define different incentives for gold and platinum buyers.
Reach out to email non-responders via SMS and Push messages.

Multi-Channel Content Strategy

Identifying and responding to the preferred channel for each contact is vital for your ROI optimization.

Automatically identify which channel customers did or didn’t engage with, then automatically follow-up across channels as part of your co-ordinated multi-channel strategy.

Learn more about multi-channel marketing.

Reach out to email non-responders via SMS and Push messages.
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