The Shift Toward Mobile: How to Adjust Marketing Strategies

Last month’s benchmark report saw us take a closer look at verticals, this month we’re getting into channels and devices; a key theme of the Emarsys Evolution events we’re holding worldwide. Interactions with Brands is Changing It’s very clear that the way people interact with brands has fundamentally changed, in two ways: How they use…

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What to Look For in an SMS Marketing Provider

Today’s marketers are definitely not at risk of losing purpose. There is now more to achieve than ever before, with seemingly less time to do it. Marketers are under incredible pressure to deliver on concrete KPIs: increasing traffic, driving leads, maximizing conversions, and ultimately pulling in revenue. The expectations placed on marketers are higher than…

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Emarsys: Empowering Marketers at US Events

Fresh from a fantastic NYC experience at the WWD Beauty Digital Forum last week, I’m excited to see first-hand how Emarsys’ B2C Marketing Cloud is empowering marketers to achieve more than they ever thought possible. Making Marketing Beautiful The Emarsys B2C Marketing Cloud helps marketers understand who their customers are, when to interact with them,…

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Infographic: 5 Reasons You Need to See Emarsys at Mobile World Congress

Fear is a prime motivator in humans, and if you’re lagging behind your competitors in prioritizing mobile marketing, you should be afraid. Very afraid. Like it or not, this is a mobile-first world, and if you don’t already have a strategy, you’re just not afraid enough. Here are five colossal reasons why you have to…

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What to Look for in an Omnichannel Marketing Platform

As a marketer, you’re always looking for a way to broadcast messages across multiple channels. But the problem with multi-channel is that you have to set up every channel in isolation.  Each may then be assigned to different departments within your organization, and individual channels may have their own appearance, tone, or goals. The result…

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What Growth Hackers Need to Know About Omnichannel Marketing

Today’s brands are a different breed than those of just a decade ago. The rise of the internet, real-time social media, and an entire generation’s unparalleled addiction to smartphones are all catalysts for this new wave of emerging businesses. Successful digital companies now not only sell a product, they also make it easy for their…

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Why Are SEO and PPC Important for E-Commerce?

So, you have a stunning e-commerce website. It’s visually appealing, easy and efficient to navigate, and is stocked with well-priced goods that are in demand. Now you just have to attract shoppers to your store. For most businesses, a mix of Search Engine Optimization (SEO) and Pay-Per-Click Marketing (PPC) will offer some of the best…

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4 B2C Marketing Strategies to Help You Build Your Brand

In today’s market, customers are constantly bombarded with brands vying for their attention. It seems like everywhere they turn, another retail brand is working to gain their attention, dollars, and loyalty. To break through this congested marketplace, an organization’s brand must resonate with customers on a personal level. Whether it becomes a trusted source of…

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What Is Personalized Marketing?

Personalized marketing (or 1:1 marketing) can be defined in a number of ways, but at the most basic level, it can be explained as follows: Personalized marketing is the implementation of a strategy by which companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology. The goal of personalized…

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