Emarsys Discusses Intimacy at Scale: Omnichannel Retail Marketing with IDC 

Technology is changing consumer behavior faster than retailers can adapt their marketing strategies. With this in mind, retailers must understand how to engage today’s consumers with multi-channel marketing, or risk losing sales. To make this easier, we recently hosted a webinar that took a deeper look into the idea that Digital Transformation (DX) serves as…

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4 of the WORST Customer Lifecycle Marketing Strategies

Marketers are bombarded with articles, thought leadership pieces, and messaging about how important customer loyalty and retention is to the success of their organizations. There are literally thousands of points of view and resources that marketers can scour, looking for advice. And we’re not going to argue; increasing customer loyalty and retention are incredibly important…

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3 Red-Hot Mobile Marketing Trends to Watch in the Second Half of 2016

It’s no secret that mobile marketing has accelerated in growth over the course of the past decade. We’ve watched as organizations across all industries have adopted mobile strategies, ranging from the development of mobile apps, to the use of notifications, the adoption of mobile email, wearables, and beyond. Each year, mobile technology becomes more intuitive,…

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3 Ways to Humanize Your Retail Brand on Social Media

It’s been said time and time again: the key to a good retail marketing strategy lies in an omnichannel approach, and within that omnichannel approach is very obviously social media. Pushing the same products on social media over and over again isn’t going to do your brand any favors, however. Without a good content strategy…

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3 Challenges to Creating a Meaningful, Actionable Data Environment

The challenges facing today’s marketers are far more complex than deciding whether to promote a 20% coupon or free shipping. Gone are the days when simple segmentation and the basic set of automated messages were enough to satisfy your shoppers and bring in the sales. Consumers now demand personalized experiences that engage their constantly evolving…

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Predictive Marketing: Lose the Limits of the Human Brain

Let’s start with some deep, philosophical pondering. Do you know who you will be tomorrow? What about next week? Next year? If you approach this analytically, you’ll probably try to think about the variables that could influence your answer. Whether or not you enjoyed the previous day, week or year are contributors, and health and…

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How does Digital Transformation Accelerate the Transition to an Omni-Channel Strategy?

Digital transformation has forced retail marketing to change significantly in recent years. Billions of consumers are changing their behaviors faster than most retailers can adapt their legacy marketing approaches and strategies. Retailers must engage savvy consumers across proliferating channels or risk losing sales. Emarsys has sponsored a Technology Spotlight titled Next-Generation Omni-Channel Marketing Can Meet…

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How Technology is Changing Customer Experience and Engagement

It’s no secret that technology is changing the nature of relationships between brands and consumers. There are more channels than ever before. Competitors litter the landscape. There are more solutions within MarTech, AdTech, CRM, and Analytics than ever before. But is this increase in automation and technology actually creating better experiences for consumers? I was…

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