How does Digital Transformation Accelerate the Transition to an Omni-Channel Strategy?

Digital transformation has forced retail marketing to change significantly in recent years. Billions of consumers are changing their behaviors faster than most retailers can adapt their legacy marketing approaches and strategies. Retailers must engage savvy consumers across proliferating channels or risk losing sales. Emarsys has sponsored a Technology Spotlight titled Next-Generation Omni-Channel Marketing Can Meet…

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How Technology is Changing Customer Experience and Engagement

It’s no secret that technology is changing the nature of relationships between brands and consumers. There are more channels than ever before. Competitors litter the landscape. There are more solutions within MarTech, AdTech, CRM, and Analytics than ever before. But is this increase in automation and technology actually creating better experiences for consumers? I was…

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Timing, Targeting and Tact: Make the Most of Your Advertising Budget

We’ve all heard the quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Guess what, I know which half is being wasted! Right now, advertisers are throwing a bunch of stuff at the wall and hoping that something sticks. The next big thing in advertising, however,…

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Personalize App Engagement with CRM Data

A successful digital marketing strategy must have a solid data foundation especially when it comes to apps. By digging deep into data you can uncover key insights into user behavior, and discover which users are likely to be interested in exploring your mobile apps. This could mean users making premium in-app purchases, or simply buying…

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IRCE 2016: It’s a Wrap!

Whew! It’s a wrap for IRCE 2016. What a whirlwind of all things e-commerce! McCormick Place in Chicago was definitely buzzing with the latest e-commerce trends, technologies, and an abundance of online retail experience. As one of the 600+ exhibitors, the Emarsys team enjoyed catching up with clients and partners during the opening night networking…

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The next generation of predictive marketing

A wise person once said: “Don’t believe what a fortune teller says, they can’t even predict the weather.” And, when it comes to meteorological forecasts, even the most advanced atmospheric specialists on the planet get it wrong. Don’t misunderstand me! I am an avid cloud watcher and have a huge amount of respect for those…

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Are Retailers Counting the Cost of Returns?

A recent article by BBC News highlighted one of the biggest challenges for both customers and e-commerce businesses – 50% of fashion and apparel goods bought online in the UK are returned. Fifty percent! Think about that for a moment, half of the products you sell online come right back. Of those products which are…

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The Push and Pull of a Mobile App Strategy

Are apps really the future of mobile marketing? In Silicon Valley and other venture capital hotbeds around the world, investors are pouring money into apps. Meanwhile, the volume of mobile app installs has increased 196% since Q4 of 2014 according to a report by Kenshoo, as more people turn to their phones and tablets for…

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Beat the Buzz: Boosting your Mobile Marketing Muscle

We see new marketing strategies launching every day. They create hype around the latest bright and shiny mobile application or site, but miss the mark to become integrated into the daily lives of consumers. This roar to a whisper is a result of marketers forgetting to include user engagement when developing their mobile strategies and…

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Are You Ready for IRCE 2016?

The annual migration of e-commerce professionals to Chicago’s McCormick Place has begun. Yes, IRCE 2016 is about to begin. Hopefully you have your TSA Pre-Check squared away so you can bypass the lines and have a stress-free journey to the largest e-commerce conference of the year. We can’t wait to see our clients and partners…

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