Closing Out 2016 with US Events

Wow, where did November go? I’m not sure, but I do know where the Emarsys team has been… NY & LA! Where Were We in November? We attended Fashion Digital in NYC, where our RVP of sales, Nicole Hutzul, delivered an incredible presentation on revolutionizing the role of the marketer with artificial intelligence (AI). She discussed…

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What’s the Relationship Between Big Data & Multi-Channel Marketing?

Big data, or the large amounts of information that inundate a business every day, can be one of the most valuable resources a brand can possess. Marketers can use it to uncover valuable customer data, including patterns, trends, and associations relating to human behavior and interactions. As one would expect, with that level of intelligence…

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4 Retailers Who Did Cyber Monday Right in Years Past

It’s that time of the year again, the holiday season, and while most people associate it with family, friends, and good food, to marketers it means something much different: shopping season. The Holiday Season for E-Commerce Marketers Black Friday and Cyber Monday account for two of the largest shopping days of the year, and that…

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Artificial Intelligence & Great Retention Marketing for New Retail

Even with the wealth of information out there regarding artificial intelligence, marketers can still be hesitant to take the first step. Many need to hear first hand from peers about the opportunities and challenges available with new technologies. This recent webinar from digital marketing thought leaders presents an informative look at how a few global…

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How Does B2C Marketing Automation Help Engage Customers?

There just aren’t enough hours in the day for marketers to manually complete all the tasks on their plate. That’s why marketing automation solutions are so important in today’s marketing landscape. Marketing automation allows marketers to control all campaign aspects, across multiple platforms and channels, from one central location. Marketers can rely on these innovative…

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5 B2C Marketing Trends to Watch for in 2017

Marketers have the challenge of keeping up with continually evolving industries, where new trends and innovations pop up daily, and they must be on top of these new advancements to plan and implement effective campaigns. For B2C marketers especially, staying on top of trends is vital to gain and hold consumer’s attention and trust. As…

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Revolutionizing the Marketer’s Role with AI Marketing

Nobody ever became a marketer so they could spend days sifting through data, manually building campaigns, or compiling lists in Excel. Marketers want to be able to fully maximize their creative output and leave the technicalities to platforms and machines. Today, marketers have access to a wealth of consumer data, which in the past marketers…

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Moving from Web-to-Mobile Retail: Easing the Transition

Shifting the retailer mindset from web-based retail to mobile retail is a massive shift, and not unlike the bricks to clicks movement in the early-to-mid 2000s. This pivot to mobile retail is causing brands to re-examine their priorities, moving resources to mobile commerce and marketing, and rethinking their customer mobile experience. With over 29% of…

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3 Loyalty Program Examples to Monetize Customers in the Travel Industry

The travel industry is an ever expanding market. According to Statista, in 2014 the global tourism revenue for the whole year was $1.26 billion. Still, travel industry players face two main problems. As the competition for price-sensitive customers overwhelms the market, it’s hard to acquire new customers, and even harder to encourage existing ones to…

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Deliverability Stories in the News, and What We Can Learn from Them

Email marketing is a tried and true marketing strategy for a reason; it’s easy to use, widely accessible, and can help reach large audiences at once. But with more and more phishing complaints, CanSpam laws in the United States and regulations in other countries, and heightened online awareness, more email providers are tightening the reins…

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