Today’s marketers are on the hunt for a Holy Grail, an all-inclusive strategy that will enable them to completely understand their customers and what they want from a shopping experience. As technology brings marketers closer than ever before to delivering true 1:1 personalization, the actual grunt work of turning data into actionable insights can be daunting.
But what if there was a solution that could not only put an end to drowning in data that’s only meaningful after hours of manual analysis, but go so much further to actually revolutionize your role as a marketer?
Understanding the Unified Customer Profile
The solution is the unified customer profile, an organized culmination of purchasing data that truly defines each individual, and it’s no myth. Once you map all the channels in which you interact with your customers, you have the foundation for a sound omnichannel approach where you can interact with them strategically, meaningfully and easily on a personal level. The result? Customers enjoy a consistent, unified, engaging shopping experience regardless of whether they’re browsing your website or in your brick-and-mortar store.
The above infographic shows how to arrive at a unified customer profile by following each possible customer interaction with your brand – across various channels through each corresponding department, to a centralized database. The right B2C marketing cloud solution can help you not only attain these unified profiles, but also use them to deliver true 1:1 personalization for every customer.