Is Marketing Really Ready for AI? [Infographic]

It’s summertime, and that’s got me thinking about America’s favorite pastime (and marketing, but marketing is always on my mind…we’ll get to that in a moment). Speaking of which, have you ever seen the film Moneyball? The film chronicles the 2002 Oakland Athletics’ remarkable season and playoff run. It depicts, among other things, how insights are…

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The Promise of AI Marketing: 3 Ways Marketers are Using Artificial Intelligence

Introduction: The Role of AI Marketing Innovation in marketing technology has skyrocketed the industry into the stratosphere in the last few years. New trends and tools are continuously introduced and hyped to marketers; each new piece of marketing technology seems to promise digital marketing teams the sun, the moon, and the stars. Perhaps the most…

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What the Data-Driven Advertising Market Looks Like in 2017

Introduction Let’s throw it back a moment. It’s the mid-1800s, and advertising in America is just starting to gain traction. A man named Volney B. Palmer opens up the first advertising agency in the country on the corner of Third and Chestnut St. in downtown Philadelphia. Now, you could argue that Volney operated more as…

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The Rise of AI: Will Your Marketing Job Be Given to a Robot?

Nearly every modern industry is becoming increasingly dependent upon automation technology. From manual labor jobs such as construction workers, to more surprising industries such as insurance, the use of machine learning and artificial intelligence is on the rise. The benefits and opportunities this brings are, of course, very exciting. Robotic “workers” can create safer work…

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The Intersection of Human & Machine: How AI is Empowering Marketers

There is an unprecedented amount of new, cutting-edge technology making it easier for marketers to perform, and more importantly, excel at their jobs. It’s important to remember, however, that all this new technology doesn’t mean we’re on the brink of humans vs. machines. Quite the contrary in fact. Marketers now lean on marketing technology to…

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The Essential Advantages of Data-Driven Marketing | Emarsys

Today’s marketers know that gut instinct and traditional approaches just won’t cut it anymore in the world of marketing. The stakes are too high and the consequences are too steep to put anything other than your very best effort behind campaign strategy and execution. For savvy marketers, this means leveraging data-backed insights and metrics to…

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Are Your Marketing Programs Money Pits?

As a marketing executive, your plate is not only full, it’s bursting with high-level operational tasks, planning, and senior leadership meetings. With multiple KPIs, OKRs, metrics, and measurements all judging the success and failure of you and your department, it is often tempting to throw budgeted dollars at seemingly innovative solutions that make big promises….

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World Tour: Emarsys Introduces San Francisco to the Evolution

The Evolution movement is growing, and our most recent Emarsys Evolution event at Galvanize San Francisco was a great success! Taking place all around the world, Emarsys Evolution events highlight one of our core themes: how the Emarsys full-service platform takes marketers to the next stage of scalable modern marketing, where the machines own the…

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5 Ways Artificial Intelligence Can Be Used in Marketing

By now, savvy marketers may have heard of Artificial Intelligence Marketing (AI Marketing), the newest wave of data-driven marketing strategy that is taking the digital world by storm. Artificial Intelligence enables marketers to create highly personalized consumer experiences that cost significantly less than traditional high-dollar campaigns. Every interaction a prospect or consumer has with a…

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