Video: How Cosabella Increased Revenue By 60% With Emarsys

Imagine, as an established brand, the frustration you might feel when, despite your best marketing efforts, revenue hits a plateau. How would you overcome this struggle? What tools would you use to try to bounce back? This is a very real issue that many brands face, and Cosabella, a leading luxury intimates brand, was no…

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3 Ways to Build Customer Loyalty in Retail

For any large retailer, it can be a bittersweet trip down memory lane to recall the first group of customers that became loyal to your brand. As retailers grow and scale, it can be difficult to recapture that one-to-one intimacy you had with core customers early on, when the brand was just being introduced. Back…

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Emarsys Evolution Events Officially Kick Off Across the Globe!

Emarsys Evolution is a global event series that brings together marketers from a range of industries for a unique marketing education experience. The series made its debut earlier this year in Munich, but our first U.S. Emarsys Evolution was last week in Dallas, Texas. It was a great time, getting together with clients, retailers, and…

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Mobile World Congress 2017: Marketing Necessity as AI goes Mainstream

The Consumer Electronics Show (CES) in January 2017 saw a massive amount of hype around AI in speech control (Alexa, Cortana, Siri, and Assistant), and Mobile World Congress this week has proven to be the same. The opportunity for marketers will also be massive, but they will first have to harness AI themselves. Why? Marketing…

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4 Lessons Marketers Can Learn From 2016 B2C Marketing Trends

For B2C marketers, 2016 was a year of incredible opportunity, but it also brought a great deal of change. Consumers were more engaged than ever before, and the rise of multi-channel marketing campaigns meant brands could keep up with consumers’ ever-changing attention spans. With 2016 behind us, marketers now have a chance to look back…

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How Will Artificial Intelligence Impact Marketing in 2017?

According to the Warc Toolkit 2017 report, produced in association with Deloitte Digital, 58 percent of global CMOs believe that, within the next five years, companies will need to compete in the artificial intelligence space to succeed. Throughout 2016, artificial intelligence (AI) and its various uses have been on the rise,  but even so, many…

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4 Examples of Artificial Intelligence in Marketing

Artificial Intelligence marketing is the new trend taking the marketing world by storm, but many marketers are still in the dark around how AI strategies can be leveraged in everyday marketing campaigns. Here are 4 tried-and-true examples of AI marketing: 1. Preemptive Marketing With AI, marketers can sift through large amounts of data to determine…

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6 Digital Marketing Trends for 2017

Marketing and associated trends are constantly changing, and marketers are tasked with understanding and meeting these changes head on. As 2016 came to a close, digital marketing teams were hard at work implementing new B2C marketing trends, technologies, and strategies into their 2017 plans.   Here are 6 digital marketing trends to watch for in…

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Boosting Incentive Strategies with AI Marketing to Maximize Revenue

We all know the feeling; we get an email from a brand we like, and all of a sudden there is 10% off. Sometimes we say “great, let’s check out what they offer”, or maybe we say “what the hell? Why did I pay full price for it last week”, or maybe we say “10%,…

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