How to Combat 4 Major AI Myths & Misconceptions [Plus Expert Insights]

Going Beyond the AI Hype There are too many myths circling around artificial intelligence (AI) and its role in marketing. It’s slanderous (to the technology industry) to denounce AI as only hype, and incorrect to assume AI is a fabrication coined by companies aiming to drum up publicity for what’s merely a machine learning, deep…

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Transforming the Travel Experience with Artificial Intelligence Marketing

Marketers in the travel space can leverage artificial intelligence to transform customers’ experiences with dynamic, real-time content. Learn how to notify travelers of itinerary changes, deliver live information like local weather updates to their phones, and offer relevant recommendations for nearby attractions or hotels. Personalization has become one of the biggest factors impacting customer retention…

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Revolutionizing Big Data with Artificial Intelligence

As marketers in a technology-savvy generation, we’re taught to collect, analyze, trust, and value data from a myriad of sources.  It’s a well-accepted concept that looking at numbers can provide unrivaled guidance and insight into marketing best practices and strategy. But as a new wave of marketing technology solutions open the door to even more…

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The Clear and Present Dangers: An E-Commerce Operation Without AI

Amplifying your marketing with artificial intelligence is the path to meeting customers’ personalization expectations. Those who neglect or resist an AI-enabled future risk their ability to compete, their bottom line, and their customers’ experiences. Customer expectations are rapidly evolving day-by-day, and AI-enabled technology  is becoming a prerequisite to meet them.  In addition to impacting the…

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3 Ways to Convince Your Boss to Invest in AI Marketing 

Struggling to prove the value of artificial intelligence marketing to your C-suite? It’s not always an easy argument to make, but it’s of utmost importance if your team is looking for ways to improve marketing efficiency, enhance the online shopping experience, and scale personalized interactions with each and every customer.  AI seems to be a…

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Starting Down the Path to a More Intelligently Automated Future

At Emarsys Evolution (New York, August 2017), I gave a talk titled Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future. The presentation detailed how AI marketing will change business per usual for today’s marketers.  However, talking about AI’s potential, and actually implementing it, are two very different things. That’s why we…

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Is Marketing Really Ready for AI? [Infographic]

It’s summertime, and that’s got me thinking about America’s favorite pastime (and marketing, but marketing is always on my mind…we’ll get to that in a moment). Speaking of which, have you ever seen the film Moneyball? The film chronicles the 2002 Oakland Athletics’ remarkable season and playoff run. It depicts, among other things, how insights are…

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