The Essential Advantages of Data-Driven Marketing

Today’s marketers know that in the modern world, gut instinct and traditional approaches just won’t cut it anymore. The stakes are too high and the consequences are too steep to put anything other than your very best effort behind campaign strategy and execution. For savvy marketers, this means leveraging data-backed insights and metrics to maximize…

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Are Your Marketing Programs Money Pits?

As a marketing executive, your plate is not only full, it’s bursting with high-level operational tasks, planning, and senior leadership meetings. With multiple KPIs, OKRs, metrics, and measurements all judging the success and failure of you and your department, it is often tempting to throw budgeted dollars at seemingly innovative solutions that make big promises….

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World Tour: Emarsys Introduces San Francisco to the Evolution

The Evolution movement is growing, and our most recent Emarsys Evolution event at Galvanize San Francisco was a great success! Taking place all around the world, Emarsys Evolution events highlight one of our core themes: how the Emarsys full-service platform takes marketers to the next stage of scalable modern marketing, where the machines own the…

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5 Ways Artificial Intelligence Can Be Used in Marketing

By now, savvy marketers may have heard of Artificial Intelligence Marketing (AI Marketing), the newest wave of data-driven marketing strategy that is taking the digital world by storm. Artificial Intelligence enables marketers to create highly personalized consumer experiences that cost significantly less than traditional high-dollar campaigns. Every interaction a prospect or consumer has with a…

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Highlights from Magento Imagine 2017

Magento Imagine 2017 recently wrapped up in Las Vegas, and what an amazing event it was. Over 2,500 commerce experts from more than 45 countries gathered at the Wynn hotel to inspire, educate, and collaborate with fellow merchants, agencies, and technology providers – all while having a lot of fun. Magento Imagine Sessions Most attendees of…

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The Unique Relationship Between the CMO and Marketing Technology

When someone thinks about the C-Suite, they’ll first consider the CEO, and then the CFO, or maybe the COO. While it may not be as top-of-mind as these titles, the role of Chief Marketing Officer is a steadily growing position within organizations both large and small. In fact, according to some industry insiders, this is…

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4 Expert Tips for Staying Relevant with Customer Wants & Needs

For today’s marketers, understanding customers is priority number one. Every decision should be backed by customer data, helping to refine messaging and increase conversions. In order to know exactly where to focus time, energy, and resources, B2C marketers must have a strong understanding of what motivates consumers to engage with, and ultimately purchase from, a…

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3 Big Tech Trends to Watch For in 2017

Technology is now so engrained in daily life that there are very few situations in which consumers are not engaging with technology in some way. New trends and emerging breakthroughs in technology are redefining consumer shopping experiences in-store and online. For marketers, this presents both opportunities and challenges for 2017. On one hand, an abundance…

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Video: How Cosabella Increased Revenue By 60% With Emarsys

Imagine, as an established brand, the frustration you might feel when, despite your best marketing efforts, revenue hits a plateau. How would you overcome this struggle? What tools would you use to try to bounce back? This is a very real issue that many brands face, and Cosabella, a leading luxury intimates brand, was no…

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3 Ways to Build Customer Loyalty in Retail

For any large retailer, it can be a bittersweet trip down memory lane to recall the first group of customers that became loyal to your brand. As retailers grow and scale, it can be difficult to recapture that one-to-one intimacy you had with core customers early on, when the brand was just being introduced. Back…

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