4 Lessons Marketers Can Learn From 2016 B2C Marketing Trends

For B2C marketers, 2016 was a year of incredible opportunity, but it also brought a great deal of change. Consumers were more engaged than ever before, and the rise of multi-channel marketing campaigns meant brands could keep up with consumers’ ever-changing attention spans. With 2016 behind us, marketers now have a chance to look back…

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How Will Artificial Intelligence Impact Marketing in 2017?

According to the Warc Toolkit 2017 report, produced in association with Deloitte Digital, 58 percent of global CMOs believe that, within the next five years, companies will need to compete in the artificial intelligence space to succeed. Throughout 2016, artificial intelligence (AI) and its various uses have been on the rise,  but even so, many…

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4 Examples of Artificial Intelligence in Marketing

Artificial Intelligence marketing is the new trend taking the marketing world by storm, but many marketers are still in the dark around how AI strategies can be leveraged in everyday marketing campaigns. Here are 4 tried-and-true examples of AI marketing: 1. Preemptive Marketing With AI, marketers can sift through large amounts of data to determine…

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6 Digital Marketing Trends for 2017

Marketing and associated trends are constantly changing, and marketers are tasked with understanding and meeting these changes head on. As 2016 came to a close, digital marketing teams were hard at work implementing new B2C marketing trends, technologies, and strategies into their 2017 plans.   Here are 6 digital marketing trends to watch for in…

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Boosting Incentive Strategies with AI Marketing to Maximize Revenue

We all know the feeling; we get an email from a brand we like, and all of a sudden there is 10% off. Sometimes we say “great, let’s check out what they offer”, or maybe we say “what the hell? Why did I pay full price for it last week”, or maybe we say “10%,…

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How is AI Becoming a Day-to-Day Reality for Marketers?

It’s not easy being a digital marketer. The results of the job challenges are reflected by the fact that the median length of a CMO’s tenure dropped sharply to 26.5 months, and, from personal experience, I can say that I have seen how digital marketers are changing jobs even faster. Pressure to generate results quickly…

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Why Should Marketers Use Artificial Intelligence?

Artificial intelligence marketing (AIM) may sound like something from a movie, but in reality, it’s a useful strategy that marketers can easily implement. AIM solutions introduce strategies designed to bridge the gap between data science and execution. Marketers can now easily sift through and analyze huge amounts of data in a relatively short timeframe, and…

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So we’ve raised EUR 20M, what now?

Yes, we were recently in the news again thanks to another investment round, and got some pretty good coverage I’d say. The reactions came in from all directions – LinkedIn messages, SMS, calls and emails from friends, other companies looking to invest in us, and of course a lot of interest from clients and prospects….

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Marketing to Machines: Understanding Purchasing Decisions

Machine-to-machine transactions have been around for a number of years, and mainstream industries such as Fin-Tech and Supply Chain Management have greatly benefited from the evolution of these transactions. Now, it’s consumer marketing’s turn to adopt artificial intelligence marketing (AIM), which will play a role in marketing to machines and machine-to-machine transactions going forward. The…

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