Revolutionizing Big Data with Artificial Intelligence

As marketers in a technology-savvy generation, we’re taught to collect, analyze, trust, and value data from a myriad of sources.  It’s a well-accepted concept that looking at numbers can provide unrivaled guidance and insight into marketing best practices and strategy. But as a new wave of marketing technology solutions open the door to even more…

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The Clear and Present Dangers: An E-Commerce Operation Without AI

Amplifying your marketing with artificial intelligence is the path to meeting customers’ personalization expectations. Those who neglect or resist an AI-enabled future risk their ability to compete, their bottom line, and their customers’ experiences. Customer expectations are rapidly evolving day-by-day, and AI-enabled technology  is becoming a prerequisite to meet them.  In addition to impacting the…

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3 Ways to Convince Your Boss to Invest in AI Marketing 

Struggling to prove the value of artificial intelligence marketing to your C-suite? It’s not always an easy argument to make, but it’s of utmost importance if your team is looking for ways to improve marketing efficiency, enhance the online shopping experience, and scale personalized interactions with each and every customer. AI seems to be a part…

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Starting Down the Path to a More Intelligently Automated Future

At Emarsys Evolution (New York, August 2017), I gave a talk titled Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future. The presentation detailed how AI marketing will change business per usual for today’s marketers.  However, talking about AI’s potential, and actually implementing it, are two very different things. That’s why we…

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Is Marketing Really Ready for AI? [Infographic]

It’s summertime, and that’s got me thinking about America’s favorite pastime (and marketing, but marketing is always on my mind…we’ll get to that in a moment). Speaking of which, have you ever seen the film Moneyball? The film chronicles the 2002 Oakland Athletics’ remarkable season and playoff run. It depicts, among other things, how insights are…

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10 Top Takeaways: Forrester AI Readiness Study [New Research]

Not that long ago, artificial intelligence (AI) was viewed as promising technology but a solution that only tech companies could invest in and benefit from. Yet, today, we are quickly arriving at a major tipping point where companies who have been slow to explore AI will find it harder and harder to catch up to…

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The Promise of AI Marketing: 3 Ways Marketers are Using Artificial Intelligence

Introduction: The Role of AI Marketing Innovation in marketing technology has skyrocketed the industry into the stratosphere in the last few years. New trends and tools are continuously introduced and hyped to marketers; each new piece of marketing technology seems to promise digital marketing teams the sun, the moon, and the stars. Perhaps the most…

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What the Data-Driven Advertising Market Looks Like in 2017

Introduction Let’s throw it back a moment. It’s the mid-1800s, and advertising in America is just starting to gain traction. A man named Volney B. Palmer opens up the first advertising agency in the country on the corner of Third and Chestnut St. in downtown Philadelphia. Now, you could argue that Volney operated more as…

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The Rise of AI: Will Your Marketing Job Be Given to a Robot?

Nearly every modern industry is becoming increasingly dependent upon automation technology. From manual labor jobs such as construction workers, to more surprising industries such as insurance, the use of machine learning and artificial intelligence is on the rise. The benefits and opportunities this brings are, of course, very exciting. Robotic “workers” can create safer work…

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